Bob Thompson (Remit Consulting) - Social Media & Property: the RICS Report - presentation for Pecha Kucha session at Be2campEast, Chelmsford, Essex, UK on 29 April 2010

1. The Role of Social Media in Commercial Property

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7. 6 Events Location Forums Networking MARKETING SALES Crowdsourced content TRANSACTION Knowledge Collaboration tools Messaging INDIVIDUAL ASSET Video CORPORATE Blogging Audio Pictures

9. Two way (conversation)

10. Crowdsourced information

11. Content creation

12. Information in real time

13. Different business models

14. Reduced costs

15. Corporate branding

16. Control of the message

17. Feedback visibility

18. Quality control

19. Reaction time

20. Resistance to change

22. How effective? 1000 70 1000 70

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27. 27thTweet1 – Picked up by about 12 people 30 emails to “interested” list Tweet2 - @adders and @EGcommunity re-tweeted Added links on CreoPoint Added links on ReOrb & BCO research portal 10

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30. Some employers already check out future employees – (perhaps your clients are checking out your team)

31. It is very fast. Information can become available very quickly.

32. Your customers are already using it – what are they saying about you?

33. Potential for conflict of brands between individuals and companies

34. If you don’t engage with it, your competitors will

35. If you don’t take it seriously your reputation may be at risk.12

36. 13 Some employers already check out future employees Potential for conflict of brands between individuals and companies

37. 14 If you don’t engage with it, your competitors will Your customers are already using it –what are they saying about you?

38. 15 Reputation arrives on foot and departs on horseback If you don’t take social media seriously your reputation may be at risk

40. Generating content on a regular basis is essential.

41. Develop an approach to the conversation – talk to clients and staff

42. Manage the message

43. Ensure you have the correct skills in place

44. Keep control when they are16

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47. choose your channels wisely, and

48. trust and train (all) your staff to act as brand ambassadors.18

50. 20 Contact Details Bob Thompson MBCS MBA Remit Consulting LLP 43-45 Portman Square London W1H 6HN t: 020 7969 2738 f: 020 7681 3796 m: 07777 698758 Bob.thompson@remitconsulting.com www.remitconsulting.com