Conferenza plenaria_27 marzo 2014

1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 1

2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Mobile Marketing as enabler to understand
customer’s Digital Body Language and to build a
unique relationship
Armando Janigro
Director, EMEA Customer Experience Strategy
@twmando

3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 3
Agenda
Tech Stats
LookValue

4. 1851
America’s Cup
The oldest trophy in
international sport
Lumber
Sextant
Compass
Canvas

5. Sail Tension Wind Speed
Mast Strain
Hull Stability
300
Sensors
3,000
Variables running
10 times per second
1GB
Raw data
every sailing day

6. Wind Speed
20 Knots
Hull Stability
826 kg
Sail Tension
72o ~ 826 kg
Mast Strain
521 kg
Empowering the
Right Team with
the Right
Information

7. Strength
Stability
Insights into Boat
Performance

8. NBC Gets More Than
It Expected”
Sailing-Epic America's
Cup to end with
winner-take-all
showdown”
Oracle Team USA
Breathes Life Into
America's Cup With
Historic Comeback”
“
“
“
Huffington Post 2013
The New York Times, 2013
Reuters, 2013
New Spectator Experience

9. New Possibilities | New Experiences
Social
Mobile
Cloud
Big Data Analytics
New Technologies

10. Mobile Marketing as enabler to understand customer’s
Digital body Language and to build a unique
relationship
Armando Janigro
Director, EMEA Customer Experience Strategy
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 11
Digital Data 2014
Global vs Italy
source: wearesocial.sg

12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 12
Digital Data 2014
Italy – Internet Indicators and Smartphone Usage
source: wearesocial.sg

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Mobile Projections
source: 3UK

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Using Mobile with Money
source: 3UK

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Mobile & Productive
Complete Mobility drives Sales Results

16. Truly Know Your Buyer
Digital Body
Language is
the
collection of
online
activity used
to determine
interests,
behavior and
preferences.
Order HistoryInvoices
Location
Claims
Events
Online Activity
Shares, Likes, Groups, Posts,
Connected, Following
Content
Search & Visits
Downloads
Loyalty Status
Preference
Advertising
Email activity
Internal data
External data
Campaign data
#MarketingProfessionals,
#LeadNurture, #DemandGen
#Social, #MarcomLeadership
#LinkedIn, #Twitter, #HBS
#Designers, #PR
Professional
data

17. Modern Marketing
Digital Body
Language
Useful Info,
Any Channel
Anytime,
Anywhere
57% of
purchasing
decisions
before sales
involvement
Marketing ROI
i
Engage Audiences. Know Buyers.Drive Revenue.

18. Customer Lifecycle Marketing
Email Mobile WebSocial DirectDisplay Ads Mail Phone

19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Thank You
@twmando
armando janigro

20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 20