Cat Nunnery, Client Success Director

1. Cat Nunnery
Client Success Director
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.0

2. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.1
Innovations for 2014
CurationsBV Local Sampling

3. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.2
Capitalizing on Consumer Behavior Trends
1. Prolific sharing of spontaneous feedback
2. Convergence of shopping experience
and content experience
3. Short-form, visual, fast-moving
4. Omni-channel feedback and purchase
opportunities

4. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.3
Visual Commerce

5. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.4
WhyVisual Commerce?

6. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.5
Houzz “ideabook”

7. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.6
Ikea PS 2014

8. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.7
Starwood Guest Galleries

9. +

10. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.9
Clark’s Style Gallery

11. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.10
Clinique Product Detail Gallery

12. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.11
Visual UGC in
Purchase Path
Drives Results
25-40%
Engagement
3-6% Lift in
Conversion

13. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.12
Best Buy Combined Social Review Gallery

14. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.13
WhyVisual Commerce?
Left
Brain
Right
Brain
Review
Content
• Solicited
• Rational
• Empirical
• Detailed
• Authentic
Social
Content
• Unsolicited
• Emotional
• Visual
• Concise
• Curated

15. Thanks.