Get an update on Sport economics (November 2016)! All the latest figures in 10 slides / Quel % du PIB français le sport représente-il ? La réponse en 10 diapos. By Dr. Baudry Rocquin from the University of Strasbourg, France.

2. WHEN DID SPORT BECOME AN ECONOMY?
Modern sport was invented in England in 1845 (rugby). It was then mostly played by
the gentry.
‘The 1845 Laws of Football played at Rugby School’ (Source: Flicker)
An illustration of T. Hughe’s Tom Brown’s School Days
(Source: catholiceducation.org)
The Rugby school crest
Source: Wikipedia
Find out more about the history of the rugby -football game with
the BBC :
http://www.bbc.co.uk/timelines/z396nbk
Sport only became an economy after the 1984 Los Angeles
Olympics.
 The first time Olympic Games were solely funded by the private sector,
and were the most profitable ever (+ $250M)
 A democratic spectacle, a massified practice, an increasing role of the
private sector and of sponsors

3. SPORT ECONOMICS
France: 1,75% of the GDP
 44M potential consumers
 17M actual members of a sport association (2012)
 €40Bn
EU: 3% of the GDP
 58% of the EU28 population practice some sport (2014)
 295M potential consumers
 €400Bn
World: 2% of the GDP
 265M people play football (according to FIFA, 2006)
 €1,200Bn

4. Strasbourg : €40M (2016)
France: €1,324Bn (2016)
 Total budget of the French
State in 2016 = €373Bn
 Sport +17% in 2016 compared
to the previous year
EU28: €38M (2016)
 Erasmus+
 On average per year for 2014-
2020 (total for the period =
€266M)
 EU total budget = €145Bn (1%
of the total GDP of members)
In 2016, the city of Strasbourg,
France (660,000 people) will spend
more on sport than the whole of EU
(510,000,
000 people).
Sport in France is largely State-funded,
compared to the UK or Germany.
France spends as much in sport as
the UEFA Champions’ League in
2015-16.
SPORT SPENDINGS
More on sport in the EU
http://ec.europa.eu/sport/library/documen
ts/eu-sport-factsheet_en.pdf
Quickfacts
 Source :
www.uefa.com/uefachampionsleague
/news/newsid=2418253.html

5. SPORT-RELATED JOBS
France: 400,000 jobs
EU: 2,2M jobs
US: 1M (probably)
 350,000 jobs (conservative 2013 estimate from
www.economicmodeling.com/2013/07/09/not-just-a-game-the-impact-
of-sports-on-u-s-economy/)
 No official figures

6. FURTHER DATA ABOUT SPORT
2015: Nike’s world sales = €27Bn (3x Décathlon) = 1/3 of Google revenues
 Last year, Décathlon opened a new store every week in China (51/year)
 Chinese football mercato in 2015 = €400M (> Premier League)
World’s best paid athlete = Cristiano Ronaldo at Real Madrid (€88M in 2015)
 According to Business Insider, Google CEO Sundar Pichai made roughly the same
 Ibrahimovic at PSG made in one month what Chabal made in a year as a professional
rubgy player in the Paris Racing-Metro club in 2012 (€12M)
UEFA final viewership = 360M v. Superbowl = 114M
 A subscription to Bein Sport in France currently costs €168/year
 3,2Bn fans watched the FIFA 2014 World Cup in Brazil (world aggregate)
L’Equipe is the best-selling sport newspaper in France, with 290,000 daily copies
in 2015-6
 Sells as much as the broadsheet Le Monde
 But the British tabloid The Sun sells 2,2M daily copies in comparison
Rank Sport Fans Regional popularity
1st Football / Soccer 3,5Bn Europe, Africa, Asia,
America
2nd Cricket 2,5Bn The British Commonwealth
3rd Field Hockey 2Bn Asia, Australia, UK
4th Tennis 1Bn Europe, Australia, UK, USThe world’s most popular sports’ fan base estimation
(Source: topendsports.com)

7. THE SPORTS FACULTY IN STRASBOURG
Unistra founded in 1537
 48,000 students in 2015-2016
 5 Nobel Prizes (3 in activity)
 87th world rank (2015)
 The cradle of Rhenish Humanism
The Sports Faculty in Strasbourg was founded in 1969
 1,000 students currently
 French specificity = sport sciences
 40 lecturers
Alumni
 1 vice champion of France in Greco-Roman wrestling
 1 judo champion (female European championship)
 Head of marketing (Rip Curl Europe)
 Licensing Manager-Marketing (FIFA)

8. INA
NUTSHELL…