1. Bastille Marketing
St or min g t he Ma rk et i n g E s tab li s h me nt …Th r ou gh Sma rt So cia l Me dia
 Part 1: An Overview of Twitter
o What It Is, Why Its Important, Who is Using It
o Setting Up An Account
o Finding What You Need Through the Noise
 Search & Advanced Search
• http://search.twitter.com/
• http://search.twitter.com/advanced
 Hashtags - #whateveryouwanttosay
• Twubs: http://twubs.com/
• Resource: http://twitter.pbworks.com/Hashtags
o Tools You Need
 Link Shortener:
• Bit.ly http://bit.ly/ or http://j.mp/
• TinyURL http://tinyurl.com/
 Posting to Facebook:
• Selective Twitter: http://apps.facebook.com/selectivetwitter/
• Twitter/Facebook: http://apps.facebook.com/twitter/
 Postings Pictures:
• TwitPic - http://twitpic.com/
• Resource: http://twitter.pbworks.com/Photos-and-Videos-Apps
 Google Reader: http://www.google.com/reader
 TwitThis: http://twitthis.com/
o Finding Help
 http://help.twitter.com/portal (Twitter.com’s help portal)
 http://twitter.pbworks.com/ (A twiki for all things Twitter)
 http://getsatisfaction.com/twitter (Twitters helping Twitters)
 Part 2: Cutting Down the Twitter Time Suck or
Managing Twitter More Efficiently…
o Tweeting How You Want To
 OutTwit - http://www.techhit.com/TwInbox/twitter_plugin_outlook.html
 TwitBin: http://twitbin.com/
 Digsby: http://www.digsby.com/
Confidential
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2. Bastille Marketing
St or min g t he Ma rk et i n g E s tab li s h me nt …Th r ou gh Sma rt So cia l Me dia
 Twhirl: http://www.twhirl.org
o Tweeting On the Fly
 Mobile – Blackberry
• Twitterberry - http://www.orangatame.com/products/twitterberry/
• Guide to Twitterberry: http://bit.ly/BF4RS
 Mobile – iPhone
• Tweetie: http://www.atebits.com/tweetie-iphone/
• iTweets: http://www.itweet.net/web/
o Tweeting Ahead of Time
 Tweetlater/Social Oomph: http://www.socialoomph.com/
 TwitRobot: http://twitrobot.com/index.html
 HootSuite: http://hootsuite.com/
o Desktop Apps/Managing Multiple Accounts
 Seesmic Desktop: http://seesmic.com/
 HootSuite: http://hootsuite.com/
 Tweetdeck: http://tweetdeck.com/beta/
 Splitweet: http://splitweet.com/
 TweetFunnel (Many People; One Twitter Acct):
http://www.tweetfunnel.com/faqs/
 Resource: http://twitter.pbworks.com/Multi-account+Management+Apps
 Part 3: Making Your Twitterstream Work for You
o RSS Feeds
 Twitterfeed.com: http://twitterfeed.com/
 TwitRobot: http://twitrobot.com/index.html
 Resource: http://help.twitter.com/forums/10711/entries/15361
o Managing Content
 http://www.tweetizen.com/howto
o Customization of Your Twitterstream:
 TwitterForBusyPeople: http://t4bp.com/index.html
 Tweetworks: http://www.tweetworks.com/pages/about
o Following Multiple Conversations:
 Tweetgrid: http://tweetgrid.com/howto
o Managing Your Followers:
 TwitterLess: http://twitterless.com/
 UnTweeps: http://untweeps.com/
Confidential
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3. Bastille Marketing
St or min g t he Ma rk et i n g E s tab li s h me nt …Th r ou gh Sma rt So cia l Me dia
 Part 4: Taking Your Twitter Account to the Next Level
o Directories
o http://www.twellow.com/
o http://wefollow.com/
o http://twittgroups.com/menu.php
o http://twitdir.com/search_lite.php
o http://twitr.org/
o Resource: http://twitter.pbworks.com/DirectoriesApps
o Groups/Weekly Group Meetings:
 http://tweetchat.com/
 Part 5: Using Twitter for Good/Change
o Petitions:
 Act.ly: http://act.ly/
 Twitition: http://twitition.com/
 TinyPetition: http://tinypetition.com/
o Polls
 Straw Poll Now: http://strawpollnow.com/welcome/
 TwtPoll: http://twtpoll.com/
o Banners
 Twibbon: http://twibbon.com/
Resources & Credits:
 Using Twitter Advanced Search: http://mashable.com/2009/09/05/twitter-advanced-search/
 How To Enter Search Terms to Get the Info You Want: http://search.twitter.com/operators
 What Feds are on Twitter? http://twitter.pbworks.com/USGovernment
 Twitter Meets Uncle Sam: http://www.scribd.com/doc/17313280/Template-Twitter-
Strategy-for-Government-Departments
 Best Practices How-To: http://mashable.com/2009/06/24/twitter-brand-best-practices/
 1000 Twitter Apps: http://botw.org/articles/twitter-apps-and-services.html#misc
 Twitter Terms: http://mashable.com/2008/11/15/twitterspeak/
 Building Community on Twitter: http://mashable.com/2008/11/10/twitter-community/
 Petitions: http://mashable.com/2009/07/21/twitter-petitions/
 Hashtags: http://mashable.com/2009/09/04/twitter-hashtags-business/
Confidential
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