This presentation shows some gamification examples we developed since 2009 for companies like Vodafone, Foot Locker and NN Group, more information about workshops at brandnewgame.com or gamificationacademy.com

1. Transform challenges into change
in a fun and functional way…
@BartHufen
#Gamification

2. 1. Who am I?
2. What is gamification?
3. Why use game mechanics?
4. How do we develop?
5. Which examples?
Menu

3. Studied
Played
Started
Tweets
Not Game design
Around at Atari + Diesel + Advertising Industry
BrandNewGame + Gamification Academy
@BartHufen #gamification #transformation
level 1/5: Who?

4. level 2/5: What?
Applying game mechanics to challenge people to change their behavior

5. Play first and talk later..?
1. Deal 5 cards
2. Take 1 card each turn
3. Drop 1 card that turn
4. Continue until stack is gone
5. Discuss

6. level 2/5: What?

8. level 2/5: What?

9. level 2/5: What?
Obstacle Obstacle Obstacle
Objective
Challenges
Actions
Score
Feedback

10. level 2/5: What?

11. level 2/5: What?

12. level 5/5: Which examples?
4. Make it functional

13. 4. Make it functional
level 2/5: What?

14. level 3/5: Why?
1. World changes faster than most organizations can adept
2. There is a gamer in every manager
3. Games challenge us to be creative and level up continuously
4. Embed change structurally to beat competition

15. level 3/5: Why?
P.A.M.
I don’t play…
• Managers are gamers

16. level 3/5: Why?
• Games challenge us to adapt & level up: loop!

17. level 4/5: How?
Objective
CHALLENGE
S.M.A.R.T.
Drives
PLAYER
Motivations
Content
APPLIED GAME
Context
+ + +
FEEDBACK
- - -
+ + +
BEHAVIOR
- - -
UI
&
UX
Where
&
When
ShapeStructure
Game
Mechanics

18. Objective
CHALLENGE
S.M.A.R.T.
Quint?!
level 4/5: How?

19. level 5/5: Which examples?
4. Make it functional

20. level 4/5: Which examples?
• Make it functional

21. level 4/5: Which examples?

22. level 4/5: Which examples?

23. level 4/5: Which examples?

24. level 4/5: Which examples?

26. level 4/5: Which examples?

27. level 4/5: Which examples?

28. level 4/5: Which examples?

29. level 4/5: Which examples?

30. 360º Feedback application

31. Best practices available
at brandnewgame.com
level 4/5: Which examples?

32. email
web
twitter
meetup
info@brandnewgame.nl
gamificationacademy.com or brandnewgame.com
@barthufen #gamification
workshops and training
5/5: Where is more..?