Barry C. Collin, IDSA

Raleigh-Durham, North Carolina Area, NC United States

Overcoming Resistance to Digital Initiatives | Making Products/Services Customer Essential Through Digital Augmentation

Technology / Software / Internet

While many focus on digitization of the back-end and marketing in digital transformation, my specialty is making my clients' products and services absolutely essential to customers via digital augmentation. That means blending digital elements (ranging from new mobile applications to the Internet of Things (IoT), the Industrial Internet, Artificial Intelligence (AI), and more with physical-world products to add tremendous value. Personal Passion: Understanding and overcoming resistance to digital initiatives. Developed while a Senior Research Fellow at at prominent Institute using the resources of Stanford University, I share this information and how-to's widely on my personal site (bar...