The document discusses Nike's goals for global growth and strategies to achieve 5% annual sales growth by 2015. Key strategies include increasing digital media marketing with a $1 billion budget, creative viral advertising campaigns, expanding global athletic sponsorships and product collaborations, and appealing to consumers worldwide with consistent branding that evokes emotion. Progress will be measured using sales data and analytics to ensure marketing efforts improve return on investment.

1. The Brand
The Need to Go Global
Understand the Consumer
Evoke Emotion

2. Global Challenges and Goals
Appeal to the Masses
Marketing that Uses Common Themes
Keep the Nike Brand Consistent
5% Global Sales Growth

3. Implementing Global Strategy
Digital Media is Key
Creative, One Of A Kind Ads
Collaboration Spurs Growth

4. Digital Media
Google AdWords/Social Media
Unique Viral Content
We Need To Keep People Talking

5. Stand Out From The Crowd
Cutting Edge Advertising
Push Creative Limits

6. Practical Collaborations
• More Global Athletic Sponsorships
• Go Beyond “American” Sports
• Nike and IPod

7. 2009 Global Sales
Sales
United States
Europe, Middle
East, Africa
Asia Pacific
Americas
Unlimited Global
Growth Opportunity

8. Implementation & Budget
Annual Ad Budget of $2 Billion
• 5% Sales Growth In Europe &
Asia by 2015

9. Budget Allocation
$1 Billion for Digital
$500 Million for Traditional
$500 Million for Collaborations
Results Measured With Sales
Google Analytics
Improved ROI

10. Moving Forward
Stay Ahead of the Curve
Create Quality Products