Personal Information
Organização/Local de trabalho
Greater New York City Area, New York United States
Cargo
Chief Digital Officer, digital transformation, customer experience, digital product management & integrated marketing
Setor
Apparel / Fashion
Site
x
Sobre
I have built my career driving digital transformation for a wide range of businesses on the client & agency side.
Over my career I've collected a broad & deep range of digital experience that touches brand, marketing, media, social advocacy, demand generation, eCommerce, product management & service design across the customer journey.
I spent a decade in EMEA leading both retail brands and entertainment brands like Warner Bros & Harry Potter - into eCommerce, content development and social media; and then almost a decade in Asia and China agency-side running digital transformation and strategy development for Nestle, adidas, Coca Cola, IHG, IBM and Huawei.
I am now in the US & lead ...
Marcadores
mobile
china
asia
marketing
advertising
mobile moments
weixin
chinese
social media
brands
search
singapore
retail
digital
internet
mobile marketing
philippines
chief marketing officer
insults
weibo
advertising and marketing
cmo
marketing and advertising
seo
sem
content management
content marketing
content
internet of things
education
ogilvy
mobile health
africa
fashion
cosmetics
travel
barney
hotel
india
economic transformation
rural marketing
market entry
jac motors
brazil
yihaodian
chengdu
huawei
lenovo
haier
kol
global
ecommerce
mcommerce
consumers
rfid
us
shopping
coupons
groupon
nfc
uk
mma
consumer journey
japan
networks
trends
social
electric
osbc
hang
lung
disclosure
power
gammon
swire
light
aegis
land
gas
copenhagen
mtr
hong
seng
pacific
footprint
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