1. Barbara Holmes
32 MARPLE HALL DRIVE
Marple
Stockport
SK6 6JN
PERSONAL PROFILE
I am a highly experienced and self-motivated multi-site Senior Hotel Revenue Manager. I have extensive knowledge in
implementing and setting room, meeting and event strategies to improve revenue and profit within two different businesses. I
managed the performance, development and recruitment of the reservations and conference teams. I have flexibility and vision,
coupled with extensive experience to progress strategies and facilitate change. I have written 3 and 5 year business plans
creating and presenting these at a senior level. I have created a budget plan for my hotels including a daily breakdown by market
segment. I have been involved in sales and marketing plans working with key stakeholders to change strategy if required to
deliver budget figures.
I have taken a lead role in the successful transition from Thistle to The Hotel Collection and then onwards to Accor. This involved
training and motivation of my team, to systematic move of reservations, meeting and events business, to new systems. With
minimum disruption to the business as a key objective I kept contact with key partners allowing continuity and also ensuring
GDS connections were available.
Previously as a Group Revenue Manager I have extensive knowledge of different markets within the UK in a variety of locations
and different types of hotels looking after 30 hotels from;
 London Hotels.
 Other cities such as Manchester, Birmingham, Liverpool etc.
 Airport Hotels in Aberdeen, Gatwick and Manchester.
 Costal locations such as Brighton, Bournemouth and Blackpool.
KEY STRENGTHS
CLUSTER REVENUE MANAGER 2009 – MAY 2016
Working for Armaris with Hotel Collection then Accor Hotels July 2015 – May 2016
Working for CIT with Thistle Hotels 2009 - July 2015
The Portland by Accor Manchester 204 bedrooms 9 conference rooms with turnover of 5.2m
Mercure Haydock 135 bedrooms 11 conference and event with turnover of 3.4m
Key responsibilities
During my role as Cluster Revenue Manager for these two properties I was responsible for delivering budget revenue and in the
last year with Thistle achieved a revenue growth of £500k. I was responsible for the tasks below;
• Involved in designing and building business plans 3 and 5 year and presenting this information at a senior level.
• Compiled detail analysis of monthly results and presented this information at a business review meeting.
• Setting and maintaining the hotel’s revenue strategy to meet the budget expectations on revenue and profit with the
buy in from key stake holders.
• Review pricing and change this daily if needed reviewing the business mix, by season and by day. Taking in to account
events that have been announced and hotel current performance pick up and the benchmark competitive set.
• Analysing in detail the hotels performance using STR, Hoteligence and Hot Stats against the market and implement
strategies to grow Market Penetration including tactical offers.
• RFP’s were responded to within the deadlines set and key information was loaded as required using Lanyon ABC Sabre
tools. Using the wish want walk tool rates compiled for the hotels.
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• Analytical • Communicator • Planning • Visionary
• Flexible • Attention to Detail • Development • Team builder
Mobile - 07903 111 585
Home - 0161 427 1727
barbara.holmes2@ntlworld.com
Driving Licence – Full/Clean

2. Barbara Holmes
• Ensure accurate and dynamic forecast by market segment by day and booking pick up. Ensuring that any events,
football and conference bookings in the city or hotel were taken into account and revenue maximised.
• Host weekly revenue meetings reviewing current forecast, STR results, sales results and potential business gaps and put
an action plan in place to counteract this by ensuring minutes were recorded and acted upon.
• Network and build relationships with OTA, FIT and Group operators and Key stakeholders to drive the hotel strategies
and tactical offers when required.
• Implemented a sales and revenue strategy with the conference team to grow revenue and room optimisation. I also
implemented successful Wedding rate strategy at both properties with 2015 being our most successful year, Mercure
Haydock 85 weddings and The Portland Manchester 15 weddings.
• I have team management skills. Motivating and improving skill level within teams by supporting colleague’s with
information and an inclusive approach.
GROUP REVENUE MANAGER 2000 – 2009
Working for HMS Hotels Services for Britannia Hotels (30 hotels at that time).
Within my role of Group Revenue Manager I was responsible for a central sales and revenue function at a head office location
with direct reporting to the Finance Director and ultimately the Owner. I was responsible for revenue, marketing, travel trade
sales, central conference sales, website marketing and GDS rate loading team, Property Management Systems. I was responsible
for the recruitment and management of the teams in the above areas. In addition I was given a project to set up a central
reservations system and team for the company. I worked closely with IT on projects such as new acquisitions and the set-up of
the central reservations systems.
Key achievements and areas that I have good knowledge in are as follows;
• Created and developed a centralised revenue management team to review pricing strategy. I implemented rate tiger
for rate distribution and used Travel Click reporting for rate information with Hoteligence used for market intelligence.
• Monitoring and implementing a tendering process, for PPC and SEO companies, resulting in growth of direct online
sales. Worked with the team to produce a promotional schedule for specific hotels and hotel sub groups including web
offers PPC and SEO and email marketing.
• Group leisure sales team working with the team to grow and develop business. This included client management of key
FIT agents, Shortbread Operators and OTA partners including contractual details.
• Contracting and building relationships with key leisure Group providers including attending WTM and relevant
exhibitions.
• I created a GDS team for rate loading. I introduced Lanyon for RFP handling and worked with Utell for GDS presence.
Working with Travel Click for marketing on key GDS platforms to support hotels.
• Recruited and implemented a central conference and events team responsible for marketing to direct and indirect
client base introducing a central reward scheme for agents involved in negotiating the commission over rider deals.
KEY TOOLS
 I am expert in Opera and Opera S&C, EzRMS, Tars, Site minder, EZ Yield, Rate Tiger.
 I use tools such as OTA Insight, Rubicon, STR, Hot Stats and Hoteligence to gain insight into the competitive sets rates,
trends and results.
 I am a Lanyon user and have also used ABC, Sabre and other RFP tools ensuring hotel details are updated and reviewed
regularly and RFPs responded to in a timely manner.
ADDITIONAL CAREER HISTORY
Client Relations Executive - Manchester United - May 2009 - Sept 2009 (Temporary)
Group Revenue Manager 2000 - 2009
Front of House Training Manager 1996 - 2000
Regional Revenue Manager 1993 – 1996
MY PERSONAL LIKES
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3. Barbara Holmes
I am very interested in good food and like to experiment in the kitchen which initially led me into a career in hotels. Keeping up-
to-date with news and the economy is important to me as is being aware of alternative views. I enjoy walking and gardening,
weather permitting!
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