Whats it all about the QR Code thing. Is it over bevore it has started? I think it's like this: focus on the task not the technologie, as this will change I presented this talk at the Barcamp Ruhr in march 2012 in Essen / Germany

1. BarbNerdy - Barbara Hallama
• Projekt- / Produktmanagement
• Digitale Trends
• Music Consulting / DJ

2. QR - Codes
• ...boring?
• ...cases
• ...some numbers
• ...do‘s + thoughts
• ...lets play!

3. QR - Codes
.... boring. Sherlock would to say

4. 315

5. ??? notes
315

6. 315

7. ...but

8. focus on the task not the technology
as this will change

10. Artist: Sweza
Graffyard
Video

11. Beeing destructive has never been so easy

13. perfect for exploring your hood

18. The world park campaign

21. Rebuilt Central Park
Good seeds wanted. After being hit by the worst storm in
park history, New York’s Central Park has sadly lost over
500 trees and over 200 years of history. Central Park is a
precious jewel where the world comes to enjoy.
The World Park Project is an awareness and fundraising
campaign to rebuild New York's Central Park. Donate all
you can right now, or help spread the word one digital tree
at a time.
--> DONATE NOW
You'll be linked to the Central Park Conservancy's
donation page.
Help the fight—Post our message on Facebook, Tweet it
on Twitter, Sponsor your status for a day, or Post-up an ad
by the watercooler. Make a difference in one click-of-a-
button.
---> GENERATE AWARENESS

22. ...numbers

23. In the EU5 region (including France, Germany, Italy, Spain
and UK) 4.6 % of mobile users and 9.8 % of smartphone
owners scanned a QR or bar code during the month of
June 2011.
Quelle: comScore Data Mine

24. Quelle: comScore Data Mine

25. Print to E-Commerce
UK Magazine Glamour
plans to run print ads in
March allowing readers to
purchase items with a
scan of their smart phone
Quelle: clickZ.com

26. The program went well. According to
Condé Nast, it produced 512,339
print engagements among a
circulation of 2 million readers.
Advertisers collected 50,814
Facebook likes through the effort,
which included fashion/beauty, retail,
CPG, and tech brands. Among them
were Gap, Lancome, Skinny Cow,
GNC, Land's End, and HTC. The
campaign was promoted from sept.
2011 on.
Quelle: clickZ.com

27. ..do‘s
be creative and let the people play

28. ...think about
• does it makes any sense at all?
• is there internet connection?
• is it possible to scan?
• landingpage: mobile optimized?
• makes it sense to link to DL the app?
Tumblr: WTF QR - Codes

29. ??

30. ....lets play!

31. • real life check in system
• digital autographs
• and and and....
jemeinsam.de

32. Linklist
• How to make nice QR Codes (List):
http://gumpelmaier.net/2011/08/19/qr-codes-fur-alle-linkliste/
• QR-Code Reader:
Barcoo:
• Street Artist Sweza :
http://www.sweza.com
• The World Park Campaign:
Video: http://www.youtube.com/watch?v=7OCyfV_k2_g
Agency: http://www.agencymagma.com/
The World Park Campaign:
• Conde Nast: Glamour scores 512,339 engagements with QR-enabled print ads
http://www.clickz.com/clickz/news/2136313/cond-eacute-nast-print-ads-feature-mobile-commerce?
utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+-+News%29
• Why Lady Gaga Could Deploy a Sound Only Your Smartphone Can Hear
http://www.wired.com/underwire/2012/02/sonic-notify/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex
+&fb_source=message
• MI5 recruit by QR code and Bit.ly exposes data:
Blog: Andrew R H Girdwood (18.06.2011) http://blog.arhg.net/2011/06/mi5-recruit-by-qr-code-and-bitly.html
• Tumblr: WTF QR Codes
LINK
•11 dubious uses of QR codes
Blog: Econsutancy Digital Marketers United - 13.01.2012
http://econsultancy.com/uk/blog/8669-11-dubious-uses-of-qr-codes?
utm_campaign=blogtweets&utm_medium=socialnetwork&utm_source=twitter

33. built with Conduit

34. thank you!
BarbNerdy - Barbara Hallama
• Projekt- / Produktmanagement
• Digitale Trends
• Music Consulting / DJ