Baptista Borrell

Barcelona Area, Spain Spain

Director of Business Development at Seidor Learning Services

Technology / Software / Internet

"After a long time working in the IT business I realised that, in the past, a lot of investmets by companies had been poured down the drain due to unfulfilled promises by IT providers. It was the time when the most important IT knowledge was held by IT consultants and Service providers. After a heavy market maturity (after the year 2000) IT knoledge is more balanced between enterprises and IT companies, so we must combine our strengths together to improve innovation and productivity through IT rather than having a cost reduction policy within IT (The enterprises) and having more profit (IT companies). More specifically in Spain, where the average productivity output per employer is so low...