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DETERMINE ROI 
ON MOBILE 
BANKING 
R A J E E V M A H A J A N
TUNING INTO MOBILE CHANNEL 
17Bn – estimated transaction by end 2015 
$670Bn – estimated global mobile payments by end 2015 
Geographic spread of organizations 
across the globe spearheading this 
wave 
Potential ROI increase as consumers shift to the faster, more convenient and 
less expensive mobile channel to pay bills and make deposits
ROI ENABLERS – MOBILE BANKING 
Mobile banking users less likely to leave 
Mobile banking generates activity thereby revenue for the bank 
Next Gen enabler services already in vogue 
• Person-to-person (p2p) payments 
• Remote deposit capture (rdc) of checks 
• Personal offers from both the financial institution and/or merchants based on spending 
behavior 
• Actionable alerts via sms or push notifications 
• Contactless payments at the point of sale 
• Extended customer engagement with etail, mortgage apps etc. 
Analysts forecast a half of mobile banking revenue will come from extended 
apps 
Family & 
Communit 
y 
Regular 
Shopping 
Passions & 
Interests 
House 
Search 
Travel & 
Holidays 
Financial 
Services
INVESTMENT BANK – CURRENT CHALLENGES
FOCUS OF INVESTMENT BANKS ON MOBILE BANKING 
Investment banking to innovate for improved user experience & engagement levels on mobile 
channel 
Leverage mobile channels for 
 Better decision making in uncertain times 
 Turning compliance to convenience with improved & engaged trading 
environment 
 Valuing client relationships, not product profits 
Put the user in the driving seat 
 Multi-channel access & portability 
 Connected data across all product areas 
 Customize and rank content that is presented 
Compliant today & ready for tomorrow 
No more complexity 
 Consistency across all features & functions 
 Single platform that exposes functionality and interacts with user 
Universal coverage 
 Move intitutivly from one process to another 
Digital 
Investment 
Bank
R A J E E V M A H A J A N

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Rajeev Mahajan - Mobile Banking (Investment Banking Stream)

  • 1. DETERMINE ROI ON MOBILE BANKING R A J E E V M A H A J A N
  • 2. TUNING INTO MOBILE CHANNEL 17Bn – estimated transaction by end 2015 $670Bn – estimated global mobile payments by end 2015 Geographic spread of organizations across the globe spearheading this wave Potential ROI increase as consumers shift to the faster, more convenient and less expensive mobile channel to pay bills and make deposits
  • 3. ROI ENABLERS – MOBILE BANKING Mobile banking users less likely to leave Mobile banking generates activity thereby revenue for the bank Next Gen enabler services already in vogue • Person-to-person (p2p) payments • Remote deposit capture (rdc) of checks • Personal offers from both the financial institution and/or merchants based on spending behavior • Actionable alerts via sms or push notifications • Contactless payments at the point of sale • Extended customer engagement with etail, mortgage apps etc. Analysts forecast a half of mobile banking revenue will come from extended apps Family & Communit y Regular Shopping Passions & Interests House Search Travel & Holidays Financial Services
  • 4. INVESTMENT BANK – CURRENT CHALLENGES
  • 5. FOCUS OF INVESTMENT BANKS ON MOBILE BANKING Investment banking to innovate for improved user experience & engagement levels on mobile channel Leverage mobile channels for  Better decision making in uncertain times  Turning compliance to convenience with improved & engaged trading environment  Valuing client relationships, not product profits Put the user in the driving seat  Multi-channel access & portability  Connected data across all product areas  Customize and rank content that is presented Compliant today & ready for tomorrow No more complexity  Consistency across all features & functions  Single platform that exposes functionality and interacts with user Universal coverage  Move intitutivly from one process to another Digital Investment Bank
  • 6. R A J E E V M A H A J A N