New website of Bank Zachodni WBK

1. Santander News Poland
New website of Bank Zachodni WBK
■ The new version of the BZ WBK website is easier to navigate, with fresh modern
design and new web pages presenting the offer addressed to retail customers,
companies and corporations
August 28th, 2012. The Marketing
Department launched a new version of
the www.bzwbk.pl website. It is easier to
navigate, with new web pages presenting
the offer addressed to retail customers,
companies and corporations. Also, the
Private Banking section was upgraded to
include new web pages dedicated to VIP
and Wealth Management customers. The
new tools ensure easier access to the
most frequently sought information and
improve the process of ordering products
on-line.
The new website presents easy-to-find information about products, services and promotions.
Bank customers can also place on-line orders for accounts, loans, payment cards and other
products (direct purchase or a request for contact). Customers may use contextual links
between the contents and individual web pages, which make it easier to search for and select
the products which best meet one’s specific needs.
Katarzyna Prus-Malinowska, director for Interactive Communication, said: “We wanted the
new website to be as user-friendly as possible.With this in mind, we re-designed its structure
and changed the method of communication. We highlighted the practical information on how
to use the Bank products and their less-known features (such as cashback, chargeback or the
Ratio service). Our goal is that customers learn about additional benefits from the use of
financial services."
A number of solutions have been introduced to boost the on-line sales via the Bank’s website.
Access to product order forms and contact forms has been optimized, web pages comply with
browser standards and contextual links make it easier to navigate the website and find the
information about the desired products.
For more information, contact:
Radoslaw Rózycki
Bank Zachodni WBK, Press Office.
Tel.; 22 586 8002;
e-mail: radoslaw.rozycki@bzwbk.pl