1. How long can we call mobile
phones as phones?
Team: Csernyi Balázs
Bartha Dániel
Szabari Noémi

2. Driving Forces
• Privacy issues
• Software and Hardware
• Evolution of Networks
• Change in the media consumption
• Change in the communications habits
(social media)
• Regulation and taxing

3. Future Table
Projected futures Positive Negative Neutral Wild Card
1.Privacy issues
Will not be an issue, strong
regulation and awareness of
personal data, growing
accelerates
Lack of regulation, databases,
awareness remains low,
growing halts
Companies does not abuse
with them, but continue
gathering, growing awareness,
steady growing
No regulation, huge databases,
nothing is private, continuous
monitoring, social media busts
2. Software and Hardware
Personalized user interfaces,
tons of applications (mostly
freeware), eco-friendly, fast,
long life hardware
Hardware’s lifecycle shortens,
garbage problem, applications
and phones became expensive
Growing number of
applications, both free and
paying. Lifecycle stagnates
Mobile phones became
compulsory, phones tagged
with personal ID-s, software
and hardware secularization
3. Evolution of Networks
Speed, availability and
reliability became par with
cabled networks. Cabled
networks disappear
Never reach the cabled
networks properties, service
became expensive
Slow increase, Roaming
remains expensive, digital gap
widens
Creation of a new,
independent, free wireless
network, working on every
gadget
4.Change in the media
consumption
Personalized media, less but
more aimed adverts, we watch
what and when we want,
interactive adverts
Databases about consumption,
subliminal adverts, fall in
media production, death of
print media
Tons of spam e-mails, slow
changing in media
consumption, adverts aimed at
older people
Death of print media and the
classic television, direct
marketing through TV and
Internet, companies know
everything, customized
solutions
5. Change in the
communications habits
(social media)
Social media used beside
personal contact, increased
availability of people, no
restrictions of where and
when to talk, Picture
communication
Devalued personal contact,
private life’s barriers
abolished, availability is a
must
Social media as a friend and
love finder, only helps in
communication (does not
substitute it)
Virtual life (Matrix), no need
to move, no personal contact,
no need to leave your house
6.Regulation and taxing
No taxes, strict privacy
controls and modern, global,
supportive regulation
Taxation, hindering regulation
Taxes on telecommunication
companies, medicore or no
regulation
Phones used as Personal ID-s,
RFID chips, governmental
monitoring, overregulation

4.
1.Privacy issues
2. Software and
Hardware
3. Evolution of
Mobile Networks
4.Change in the
media consumption
5. Change in the
communications
habits (social media)
6.Regulation and
taxing
1A 1B 1C 1D 2A 2B 2C 2D 3A 3B 3C 3D 4A 4B 4C 4D 5A 5B 5C 5D 6A 6B 6C 6D
1A x x x x No No No
1B x x x x No No
1C x x x x
1D x x x x No No No No No No
2A x x x x No
2B x x x x No No No No No
2C x x x x
2D x x x x No No No No No
3A x x x x
3B x x x x No No
3C x x x x No No
3D x x x x No
4A x x x x
4B x x x x No
4C x x x x No No
4D x x x x No
5A x x x x No No
5B x x x x No
5C x x x x
5D x x x x No No

5. What do we mean by
Mobile Computing?
Mobile Computing is an umbrella term used to
describe technologies that enable people to
access network services anyplace, anytime, and
anywhere.

6. Comparison to Wired Net.
• Wired Networks
- high bandwidth
- low bandwidth variability
- can listen on wire
- high power machines
- high resource machines
- need physical access(security)
- low delay
- connected operation
• Mobile Networks
- low bandwidth
- high bandwidth variability
- hidden terminal problem
- low power machines
- low resource machines
- need proximity
- higher delay
- disconnected operation

7. Why Go Mobile?
• Enable anywhere/anytime connectivity
• Bring computer communications to areas without
pre-existing infrastructure
• Enable mobility
• Enable new applications
• An exciting new research area

8. Mobile will REVOLUTIONIZE the
way we gather and interact
with information in the
NEXT TWO YEARS.

9. Personal Mobile Applications: Future
• Payment
• Security access
• Replacement for desktop
– Intel committed to XP on handhelds by 2009
• Location-based services
– Locate closest stores or taxi
– Locate products in a store
– Location-targeted advertising
• Personal media assistant
– Magazines, movies, music, news

10. The Future of Mobile Solutions
• Where are they going:
– Military
– Health care
– Museums
– Retail stores (for the consumer)
– Planes, trains and automobiles (Personal Media Assistants)
– Online 3-D games
– Workstation replacements
– IP phone, Video conferencing
• Connectivity
– 3G, 4G, WiFi Hotspots
• Add-ons: via Bluetooth, 802.15.x (PAN), UWB
– GPS
– Barcode
– Remote sensors
– Access to all your daily devices (car, Room)
– Wearable displays

11. 5 unique benefits
First truly personal mass media
e.g. We don’t share our phones with our spouses
First always-on mass media
Information is always available 24/7, even when idle
First always-carried mass media
7 out of 10 people sleep with their phones within reach
Only mass media with a built-in payment channel
Universal click-to-buy—twice as many people have phones than credit
cards
Offers point of thought
Ability to create or consume content whenever the mood strikes

12. Evolution
Mobile 1.0 Mobile 2.0
Proprietary Standards
Walled Gardens Web Services
First to market Web as a Platform
Brand-centered User-centered

13. sensoring
biometrics
transactions
lifestreaming
recommendation
image recognition
augmented reality
mobile connected games
location-based social media
retail proximity media consumption
Hot Trends

14. Why the Moblie Web?

18. The mobile web is the most
cost-effective way to reach
HALF THE PLANET.

19. Thank you for your
attention!