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Cengage Learning
Melissa Russell, Director of Content Strategy
Mike Matousek, Director of Content Initiatives
NISO Virtual Conference
Opening Up Education
Challenges and Barriers to be Addressed
What We’ll Cover
• Who is using OER and who is not.
• Challenges Using OER
• Where is OER headed and do educational
providers fit into the picture?
Research
OER Primary and Supplemental Market Size
“Exploring	the	OER	Landscape”,	Cengage	Learning	2016
Faculty and OER Awareness
https://www.campuscomputing.net/content/2016/2/19/going-digital-
2016
https://www.onlinelearningsurvey.com/reports/openingthecurriculum
pdf
However, Awareness and Expected Use of
OER is Growing
When faculty members that were not current users of OER were asked if they expected
to be using OER in the next three years, a majority (77.5%) reported that they either
expected to use OER or would consider using OER.
https://www.onlinelearningsurvey.com/reports/openingthecurriculu
What’s Driving Interest and Use of OER?
• Institutional	admins	
are	facing
unprecedented
pressure	to	drive	
down	student	costs.	
•Faculty evangelists	
help	push	campus	
initiatives	forward.		
•35+	states	have	
issued grants	or	
passed	policies	
supporting	OER	in	
Higher	Ed
•The Hewlett	
Foundation has	
funded	approx 177	
OER-related	
projects	since	
2002.	
Foundations
Federal	&	
State	
Government
Institution	
Administration
Individual
Faculty	
Members
“Exploring	the	OER	Landscape”,	Cengage	Learning	2016
Partnerships
Challenges
Instructors Are Satisfied But There Are
Obstacles
Deterrents to Adopting OER. Source: Opening the Curriculum:
Open Educational Resources in U.S. Higher Education, 2014
Users	in	the	Cengage	
Learning	survey	
generally	expressed	
satisfaction	with	the	
OER	materials	they	
were	using,	with	60%	
highly	satisfied.
Working Together
Leveraging The
Library’s Expertise
PROMOTION & AWARENESS
COPYRIGHTADVICE/RESEARCH
TRAINING
SOURCING CONTENT
SERVING ON COMMITTEE
33
32
28
How is your library involved in OER or
affordability initiatives? (% of
respondents)
Some initial discussions
Testing a few courses
Using throughout many
courses
Using 2+yrs throughout many
courses, expanding
Which best describes your library regarding use
or creation of OER? (% of total respondents)
Preliminary results from Gale survey of librarians,2017
~80% of libraries surveyed indicate they are at
least having some discussions related to OER
38
48
Libraries Growing Role in OER and
Affordability Initiatives
39
22
10
6
% %
Building	New	
Partnerships
Existing Incumbents and New Players
Entering the Market
Not surprisingly,a number of for-profit and non-profit players are
developing digital solutions based on OER. Some are aggregating peer-
reviewed content into easily discoverable repositories and easy-to-adopt
textbook or course packages — directly addressing users’ difficulty in
finding appropriate quality content for specific courses. Incumbent
Providers Leverage Proven Platforms Established higher education content
providers are also entering the ring.
14
What Cengage is Currently Working On
1. MindTap ACE - The affordable, curated and effective solution for teaching and
learning with OER. It’s a combination of carefully curated OER and Cengage
content, all in a customizable digital environment proven to improve outcomes.
2. Learning Objects - Whether you are looking to enhance OER, develop
competency based learning approaches or provide extended transcripts,
Learning Objects can help. Together, we’ll collaborate to discover, design, deliver
and evaluate innovative approaches to curriculum design—leading to meaningful
learning outcomes and enhanced credentials.
3. Webassign - WebAssign is an online instructional solution for mathematics,
statistics, physics, and chemistry. Through our partnership with OpenStax,
WebAssign supports free peer-reviewed, high-quality academic content across
multiple disciplines.
4. Gale AER - Gale AER is a collection of sourced, vetted and aligned OER links
searchable within a Gale database. Gale AER also includes Cengage supplemental
videos and assessment. Gale AER is currently available for Intro to Psych.
“Today’s education landscape demands new and
innovative approaches that deliver better learning
outcomes at more affordable price points. Yet far too
often, the debate is an either/or of achievement
versus price, when the reality is that OER can
complement proprietary content,” said Michael
Hansen, CEO, Cengage.
Contact Info:
Melissa.Russell@cengage.com
Mike.Matousek@contractor.cengage.com
Thank You!

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Russell Matousek Challenges and Barriers

  • 1. Cengage Learning Melissa Russell, Director of Content Strategy Mike Matousek, Director of Content Initiatives NISO Virtual Conference Opening Up Education Challenges and Barriers to be Addressed
  • 2. What We’ll Cover • Who is using OER and who is not. • Challenges Using OER • Where is OER headed and do educational providers fit into the picture?
  • 4. OER Primary and Supplemental Market Size “Exploring the OER Landscape”, Cengage Learning 2016
  • 5. Faculty and OER Awareness https://www.campuscomputing.net/content/2016/2/19/going-digital- 2016 https://www.onlinelearningsurvey.com/reports/openingthecurriculum pdf
  • 6. However, Awareness and Expected Use of OER is Growing When faculty members that were not current users of OER were asked if they expected to be using OER in the next three years, a majority (77.5%) reported that they either expected to use OER or would consider using OER. https://www.onlinelearningsurvey.com/reports/openingthecurriculu
  • 7. What’s Driving Interest and Use of OER? • Institutional admins are facing unprecedented pressure to drive down student costs. •Faculty evangelists help push campus initiatives forward. •35+ states have issued grants or passed policies supporting OER in Higher Ed •The Hewlett Foundation has funded approx 177 OER-related projects since 2002. Foundations Federal & State Government Institution Administration Individual Faculty Members “Exploring the OER Landscape”, Cengage Learning 2016
  • 9. Instructors Are Satisfied But There Are Obstacles Deterrents to Adopting OER. Source: Opening the Curriculum: Open Educational Resources in U.S. Higher Education, 2014 Users in the Cengage Learning survey generally expressed satisfaction with the OER materials they were using, with 60% highly satisfied.
  • 12. PROMOTION & AWARENESS COPYRIGHTADVICE/RESEARCH TRAINING SOURCING CONTENT SERVING ON COMMITTEE 33 32 28 How is your library involved in OER or affordability initiatives? (% of respondents) Some initial discussions Testing a few courses Using throughout many courses Using 2+yrs throughout many courses, expanding Which best describes your library regarding use or creation of OER? (% of total respondents) Preliminary results from Gale survey of librarians,2017 ~80% of libraries surveyed indicate they are at least having some discussions related to OER 38 48 Libraries Growing Role in OER and Affordability Initiatives 39 22 10 6 % %
  • 14. Existing Incumbents and New Players Entering the Market Not surprisingly,a number of for-profit and non-profit players are developing digital solutions based on OER. Some are aggregating peer- reviewed content into easily discoverable repositories and easy-to-adopt textbook or course packages — directly addressing users’ difficulty in finding appropriate quality content for specific courses. Incumbent Providers Leverage Proven Platforms Established higher education content providers are also entering the ring. 14
  • 15. What Cengage is Currently Working On 1. MindTap ACE - The affordable, curated and effective solution for teaching and learning with OER. It’s a combination of carefully curated OER and Cengage content, all in a customizable digital environment proven to improve outcomes. 2. Learning Objects - Whether you are looking to enhance OER, develop competency based learning approaches or provide extended transcripts, Learning Objects can help. Together, we’ll collaborate to discover, design, deliver and evaluate innovative approaches to curriculum design—leading to meaningful learning outcomes and enhanced credentials. 3. Webassign - WebAssign is an online instructional solution for mathematics, statistics, physics, and chemistry. Through our partnership with OpenStax, WebAssign supports free peer-reviewed, high-quality academic content across multiple disciplines. 4. Gale AER - Gale AER is a collection of sourced, vetted and aligned OER links searchable within a Gale database. Gale AER also includes Cengage supplemental videos and assessment. Gale AER is currently available for Intro to Psych.
  • 16. “Today’s education landscape demands new and innovative approaches that deliver better learning outcomes at more affordable price points. Yet far too often, the debate is an either/or of achievement versus price, when the reality is that OER can complement proprietary content,” said Michael Hansen, CEO, Cengage.