HighWire Next Gen: Collection Management and Extending Publisher Reach into the Researcher's Workflow
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This document discusses HighWire's next generation collections and connecting publishers to individual researchers. It describes HighWire's new Stackly tool, which allows researchers to build custom collections across publications and share them. This helps publishers extend their reach beyond individual sites. The document outlines how Stackly captures the full content engagement cycle, including interactions and conversations around publications. It maintains that providing end-user tools that benefit both publishers and researchers is key to connecting to individuals in their workflow.
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HighWire Next Gen: Collection Management and Extending Publisher Reach into the Researcher's Workflow
- 1. HighWire Next Gen: Collection Management and Extending Publisher Reach into the Researchers’ Workflows Tara Robenalt, VP Workflow Solutions HighWire NISO Virtual Conference: Using the Web as an E-Content Distribution Platform: Challenges and Opportunities October 21, 2014
- 2. HighWire Overview Publishers 140+ Total Publications currently online 3500+ Journals/other 1746+ Books Online 1800+ Article Count 7,100,000 Issues Published Online daily 83 Ahead-of-print articles daily 500+ Mobile sites 1275+ Free full text articles: 2,300,000 Search Requests Daily 1,000,000 Abstracts viewed per month 101,000,000 Downloads per month 88,000,000 Unique visitors per month 54,000,000 New content alerts per month 12,000,000 Registered Bench>Press Users 700,000 Bench>Press submissions per year 135,000 Data Storage (terabytes) 100 Publication year of oldest content 1665 3 HighWire | Confidential and Proprietary
- 3. In this session… ▪ Collections @ HighWire ▪ Connecting to publishers to individuals— extending publisher reach into the researcher workflow HighWire Press -- CONFIDENTIAL 10/22/2014 3
- 4. Many types of collection in publishing Journals Issues TOCs By Format (books, articles, images) Search Alerts By topic By author By date range By issue By society org structure And more… HighWire Press -- CONFIDENTIAL 10/22/2014 4
- 5. Some are lasting collections…assign content to collection when published ▪ Cardiology ▪ Cells ▪ Architecture What about post-publication grouping? HighWire Press -- CONFIDENTIAL 10/22/2014 5
- 6. Some collections are timely…and need to be distributed quickly! HighWire Press -- CONFIDENTIAL 10/22/2014 6
- 7. ▪Collections Overview HighWire | Confidential and Proprietary 7
- 8. HighWire | Confidential and Proprietary 8
- 9. Why ad-hoc collections? ▪ Provide a rapid response to trending news or current events ▪ Quickly create on the fly collections for events like conferences or meetings ▪ Focus collections around high profile authors or research areas ▪ Use keywords to enhance discoverability for critical focus areas ▪ Easy to market collection pages with email or links from other pages 9 HighWire | Confidential and Proprietary
- 10. Example of an auto-generated landing page (with ad) 10
- 11. Next Gen Collections @ HighWire… ▪ Collections should be able to… ▪ contain content ACROSS publications ▪ contain content ACROSS multiple formats (articles, book chapters, images) ▪ be built AFTER publication, quickly! ▪ distribute to sites immediately (indexed in search, auto-generated landing page) ▪Who should be able to create collections? ▪ Publishers ▪ Readers? Authors? ▪ Advertisers? HighWire Press -- CONFIDENTIAL 10/22/2014 11
- 12. What about readers creating (and sharing) their own collections of content? HighWire Press -- CONFIDENTIAL 10/22/2014 12
- 13. Launched in Beta….September 2014 HighWire Press -- CONFIDENTIAL 10/22/2014 13
- 14. Launched in Beta….September 2014 Where scholars can collect, organize, and share the scholarly content they are most interested in HighWire Press -- CONFIDENTIAL 10/22/2014 14
- 15. Launched in Beta….September 2014 Where scholars can collect, organize, and share the scholarly content they are most interested in …Where publishers can distribute their collections to be followed by Stackly members HighWire Press -- CONFIDENTIAL 10/22/2014 15
- 16. Next Gen topic #2: Connecting to the Individual! HighWire Press -- CONFIDENTIAL 10/22/2014 16
- 17. Individuals are making more buying decisions than ever before! Popularity of PDA Increase in number of publications OA-Author pays Libraries collect extensive usage data HighWire | Confidential and Proprietary 17
- 18. Readers find your content. Then what? HighWire | Confidential and Proprietary 18
- 19. Readers find your content. Then what? HighWire | Confidential and Proprietary 19
- 20. Readers find your content. Then what? HighWire | Confidential and Proprietary 20
- 21. Readers find your content. Then what? HighWire | Confidential and Proprietary 21
- 22. Readers find your content. Then what? (they leave) HighWire | Confidential and Proprietary 22
- 23. Integrate sites into a larger research workflow 23 Publisher sites +
- 24. Nextgen: Embrace reader tools that connect publishers to the readers ▪ A site alone is not pervasive in the reader workflow ▪ Stackly is a tool that adds value for both publishers and researchers ▪ Build tools to help readers do more of their work on publisher sites ▪ Make it easy for readers to share and collaborate ▪ Provide visibility of user behavior through reports Bring the tools to the content. Bring the content to the tools. HighWire | Confidential 24 and Proprietary
- 25. Researcher adds bookmark to browser HighWire | Confidential and Proprietary 25
- 26. Easily collect and track content from any publisher websites (not just HighWire sites) HighWire | Confidential and Proprietary 26
- 27. Easily collect and track content from any publisher websites (not just HighWire sites) HighWire | Confidential and Proprietary 27
- 28. Easily collect and track content from any publisher websites (not just HighWire sites) HighWire | Confidential and Proprietary 28
- 29. Public Stacks: Publishers and Stackly members contribute collections to follow
- 30. Capture the content engagement cycle HighWire | Confidential and Proprietary 30
- 31. Stackly: Captures the Conversations: Interactions and impact HighWire | Confidential and Proprietary 31
- 32. Nextgen @ HighWire Summary ▪ Collections ▪ Breaking down silos! Make any combo of articles and books ▪ Post-publish collection building for timely events ▪ Quick distribution to site (indexed + landing page) and Stackly ▪ Extend reach further into research workflow ▪ Provide end user tools that benefit publisher and researcher ▪ Give publishers visibility to user behavior around content through reports ▪ Distribution channels for collections beyond publication sites ▪ Creating conversations around content! ▪ Provide visibility to publisher about user behavior and demographics behavior data and demographics through reports HighWire Press -- CONFIDENTIAL 10/22/2014 32
- 33. Thank you! Tara Robenalt, VP Workflow Solutions robenalt@highwire.org
Notas do Editor
- Across all disciplines, publishers (commercial, academic, societies), and business models (subscription and open access)
- By analyzing publisher data over the past year, we have deduced that buying power is shifting from the institution to the individual (patrons, readers, authors). Indicators: Popularity of Patron Driven Acquisition: Vendors are increasingly pushing PDA to Librarians. Librarians can upsell this feature to individuals, which makes patrons the buying decision maker. Increase in the number of publications: We have also observed that the number of publications are increasing at a faster rate than library budgets. This means there is more opportunity for readers to buy content, even if they are associated with an institution. This is an upsell opportunity! OA-Author pays: There is a 15% increase of open access journals in 2013. 50% of the articles are author pays. In this model, the author is the paying customer. Libraries collect extensive data on individual researchers: Analytics tools are getting much better, so libraries are able to understand their usage data much better. As a result, every action an individual takes is more valuable to the publisher.
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- A site can not be pervasive in the readers entire workflow HW understands both publishers and readers. By providing a pervasive tool directly on the publication site…readers can do their work without leaving By tracking what readers do at eStacks – PDF views, sharing, collecting, reading – we can share that data with publishers.
- Msharma: Change the screenshot
- Create public stacks to increase discoverability and site traffic . Whatever collections publishers think users can track, they can create relevant stacks. Note: you will soon be able to brand your public stack, thus increasing brand loyalty
- The readers are taking your content with them now anyway…Stackly is your opportunity to capture the engagement cycle. -- Content leaves publication site to go to eStacks, and eStacks sends people back for more content.
- There are many forms of impact beyond impact factor. Impact and visibility of content are generated by several well understood major factors such as position in search results, citations, media stories, sharing on social sites; but a lot of interactions are not so well understood such as users collecting and keeping the articles for reading again later, layer of commentary that happens with those collected materials, no longer on your sites but still interaction with your content Going a step further, those comments create conversations that bring in individuals that may have never been to your site Stackly create opportunity – capturing those interactions and having knowledge of those interactions to feed the impact and discoverability of your content We will capture those interactions. Not only will you see that they are happening, but other users will see the content more often because of the interactions of others Each little events become items in someone’s news feed