The document discusses privacy concerns with social media and provides guidelines for businesses. It outlines the importance of privacy given many people and companies now use social media. It then provides tips for social media businesses, including being transparent with privacy policies and not using users' personal data without consent. Examples of both positive practices, like a secure messaging app, and negative issues, like a company using personal data for ads without permission, are described. The document concludes with guidelines for non-social media businesses to maintain privacy on social media and recommendations like disclosing information and educating employees about social media policies.
3. IMPORTANCE OF PRIVACY
• 79% of companies are using or are
planning on using social media
platforms
• People/organizations can be
harmed if there are no restrictions
on public access to personal or
company information on social
media
• Individuals/organizations maintain
their autonomy and individuality
• To ensure the image of a brand is
not damaged
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4. GUIDELINES FOR SOCIAL MEDIA BUSINESSES
WHAT TO DO
•
•
•
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WHAT NOT TO DO
Be transparent for all
• Do not use consumers’
stakeholders
personal information
Review and revise privacy
without their consent
policies and terms and
• Do not use devious
conditions
strategies to gain
Ensure government
consumers’ personal
legislation is being followed
information
under the privacy acts in
• Do not use weak or
the country the business is
insecure software that is
being operated
vulnerable to attacks
Train employees on privacy
within the social media
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5. POSITIVE EXAMPLE
• Described as “the most secure implementation possible” for this
company
• After a major security breach in 2012, the company is being
transparent to its users with this application
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6. NEGATIVE EXAMPLES
• Has become a medium for companies to advertise on
• Lawsuit was filed by consumers who accused this company of
using their personal information in advertisements
• Has to pay out $20 million in compensation to 614,000 users this
year
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8. NEGATIVE EXAMPLES
• Originally marketed as a method of picture/video communication
which leaves no virtual footprint
• Pictures/videos are automatically cached and stored on their
server without notifying users
• Attempting to defend themselves by stating, “If you’ve ever tried
to recover lost data affter accidentally deleting a drive..you might
know that with the right forensic tools, it’s sometimes possible to
retrieve data after it has been deleted
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9. GUIDELINES FOR NON-SOCIAL MEDIA BUSINESSES
WHAT TO DO
WHAT NOT TO DO
• Maintain transparency to all
stakeholders
• Have an integrated
employee training to prevent
human errors
• Understand social media
regulations and implement
through privacy policies
• Reinforce policies surrounding
confidential information
• Dedicate a department
monitoring social media to
ensure private information is
not leaked
• Be proactive now to ensure it
is not an issue in the future
• Do not engage in social
media without first
understanding the potential
risks
o Confidential breach
o Fake page scams
• Do not claim authorship of
content that is not yours; give
credit where it is due
• Do not violate jurisdictions or
cultural norms of a society
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10. POSITIVE EXAMPLE
• Dedicated section on their website to the usage of social media
in the company
• Implemented an internal Information Protection Policy educating
all employees and brand ambassadors
• Offer training to associates and agency partners through online
learning portals and classes
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11. POSITIVE EXAMPLE
• Effective display of company transparency through “Your Privacy
is Our Priority” campaign
• With users becoming more knowledgeable about data collection
from internet browsers, this company educated their audience
about internet safety, tracking, and privacy
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12. NEGATIVE EXAMPLES
• Alexandra Thran, from Rhode Island, was fired from this institution
as she disclosed patient information
• This institution did not have a social media policy prior to the
incident
• Institution is now considered untrustworthy to many patients
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13. RECOMMENDATIONS
1. Disclose information and maintain
transparency
2. Educate all employees and
brand ambassadors about social
media practices in a company
3. Ensure all legal regulations and
jurisdictions are being followed
4. Be proactive
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