IAB reklamfeszt rising stars_2012_09_20

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Akos Szabo

Digital display advertising?

A form of online advertising where an
advertiser’s message is shown on a
destination web page, generally set off in a
box at the top, in the middle or to one side
of the content of the page.

A szerény kezdet
HotWired
Az első kereskedelmi célú online magazin
1994

A szerény kezdet
AT&T
az első online hirdetés (1994, okt. 27.)

Full (Standard) Banner
468*60 pixel

78% Click Through Rate

Banner Standardok

Standard
Ad Units
2000

Survival of the Fittest

Universal
Ad Package
Standard
Ad Units
2011

Next ?

Szabó Ákos
elnökségi tag, IAB Hungary

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IAB reklamfeszt rising stars_2012_09_20

1. Szabó Ákos IT, IAB Hungary

3. Digital display advertising? A form of online advertising where an advertiser’s message is shown on a destination web page, generally set off in a box at the top, in the middle or to one side of the content of the page.

4. A szerény kezdet HotWired Az első kereskedelmi célú online magazin 1994

5. A szerény kezdet AT&T az első online hirdetés (1994, okt. 27.) Full (Standard) Banner 468*60 pixel 78% Click Through Rate

10. Banner Standardok Standard Ad Units 2000

11. Survival of the Fittest Universal Ad Package Standard Ad Units 2011

12. A méret számít!

13. Eközben Magyarországon…

14. Eközben Magyarországon…

15. Eközben Magyarországon…

16. Eközben Magyarországon…

17. Eközben Magyarországon…

18. Eközben Magyarországon…

19. Eközben Magyarországon…

20. Eközben Magyarországon…

21. Next ? Szabó Ákos elnökségi tag, IAB Hungary