Bach Moh

Shanghai China

Brand Strategy Specialist

Advertising / Marketing / PR

I'm a Shanghai-based expat brand strategy consultant who is passionate about helping my clients in China grow their sales and brands, both at the same time. The key ingredients of this double success are brand differentiation + integrated multi-touchpoint marketing + a BP*-aligned content-and-communication plan, and importantly, good serial campaign management (i.e. coordination, supervision & evaluation) during the one-year brand marketing execution phase. * Note: BP = Brand Positioning @@@@ PS: I hold concurrent appointments as Managing Consultant, Singapore D3SIGNS, and Chief Branding Strategist in both Shanghai SinoBrand (www.sinobrand,cn) & Shanghai Ennearius PR (www.ennearius.com).