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Marketing Plan [Product Name] Marketing Plan[Product Name]Marketing Plan BU 220: Principles of Marketing Herzing University Professor Name Your Name Date Executive Summary Provides an overview of the entire Marketing Plan Part I: Situational Analysis Internal Analysis -Company History -Market Data from your research about the company · Other pertinent information Market Description -Competitor’s Analysis: Provide an overview of product competitors such as-Competitor A Competitors’ strengths Competitors’ weaknesses’ Market Share Current Marketing StrategyCompetitor B Competitors’ strengths Competitors’ weaknesses Market Share Current Marketing Strategy Current Marketing Mix -Description/Situation for the Existing Mix -Review the current market mix, which can include: Product- Describe the product or service being marketed. Place (Distribution) Pricing (Costs to the Company to Produce as well) Promotions The Organization’s SWOTT Analysis Internal: Strengths Weaknesses External: Opportunities Threats Trends Part II: Market Analysis Objectives and Issues Provide at least 2 objectives that are specific as well as measurable. Marketing Strategy Branding Explain how the product will be branded, what branding strategy will be used? Positioning Distinctly define the product in its market and against its competition over time. Position each competitor’s product against the new product. Consumer Promise-Summarize the benefit of the product or service to the consumer. Target Market ( Market Segmentation).Messaging by Audience- List marketing messages for different audiences.Targeted Consumer Demographics- List the demographics for the targeted consumer groups. Part III: NEW Proposed Marketing Mix for your New Shoes Company This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation Product -Describe the product -Product Packaging Discuss: Form-factor, pricing, look, and strategy. Fulfillment issues for items not shipped directly with the product. Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors? Price Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues. Place Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
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#1 This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Assignment Steps Part 1: Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP. Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following: Major areas of increase and decrease in revenue or type and/or category of business Trends that are evident in terms of revenue or type and/or category of business Insights that would help formulate marketing strategies to either continue growth or reverse decline Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2: Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following: Name of Company Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service Format your assignment according to APA guidelines. Submit your assignment. #2 To develop effective relationship marketing, a company must first understand it.
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Title of the assignment. Use it in the front page and as your initial heading in the paper. Use it as a level one heading. Level one heading: Centered, bolded, upper- and lower-case letters. (All of them). Use it as a level two heading. Level two heading: Left margin, bolded, upper and lowercase letters. (All of them). The assignment should be in Word format. Use the APA style, 7th edition. At the left, the information for the front page. Do not include the instructions in the assignment. References are a must. Look for the information about APA style that I posted as a private message. MKT/574 v1 Strategic Marketing Plan MKT/574 v1 Page 2 of 2 Strategic Marketing PlanPart A: Environmental Analysis and SWOT Analysis (Due in Wk 2) Company Description Describe the company you are designing the plan for. Include: · Mission Statement · Vision Statement · Product line description · Company information, such as the size of the company Environmental Analysis Analyze the forces that affect the company and marketing efforts. Competitive Forces Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.Economic Forces Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.Political Forces Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.Legal, Regulatory, and Ethical Issues Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.Technological Forces Analyze whether your company will be affected by emerging technologies or trends in hardware and software industriesSocial Forces Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values. Current Target Markets Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets. Review Current Marketing Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing. SWOT Analysis Assess your company’s strengths, weaknesses, t ...
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MKT4A2 -Assessment Details The assessment requires that you engage fully with course material from both a theoretical and practical viewpoint. You will need to demonstrate the ability to synthesise ideas and consider the impacts of various strategies on businesses. Your competencies in the subject will be tested through summative assessments. These assessments will help you to understand the current trends in the marketing world namely organisations shifting from using traditional marketing DNA (marketing tools) to new marketing DNA (marketing tools). You will apply both strands of DNA to an organisation and comment on application and marketing opportunities. Formative assessments Debriefing 1 - weeks 7 or 8 (or ongoing) You will prepare a draft of your first assignment identifying an organisation which is using old marketing DNA and justify the suitability of the chosen company in preparation for summative assessment 1. Group Debriefing Activity You will work in groups to peer assess each other’s debriefs and offer critical input and feedback. Debriefing 2 - weeks 20 or 21 (or ongoing) You will prepare a presentation draft identifying an organisation which is using new marketing DNA and justify the suitability of the chosen company in preparation for summative assessment 2. Monitor progress and form strategies in preparation for the group presentation solution campaign. Summative assessments Assessment 1: Report 75% TMM (individual submission) 3,000 words maximum-Friday of week 9 (29/11/2019) You will submit an individual report identifying an organisation that is incorporating old marketing DNA into their marketing operations. The report will identify key traditional marketing tools being used by the company, and assess their usefulness and effectiveness. You will also argue the case for the company applying new marketing DNA and offer practical recommendations. As this is a small and probably quitter an unknown business, you are expected to conduct relevant primary research with management and customers particularly with regards to segmentation, targeting and positioning (STP) and the marketing mix. Assessment 2: Presentation 25%TMM (group work)–submission to blackboard one day before presenting in week 22 or in week 23. Presentations- 10-15 minutes You will deliver a group presentation solution campaign identifying an organisation which successfully incorporates new marketing DNA into its operations. You will build on issues which have been identified through summative assessment 1. You will also highlight the key benefits to the company and identify future marketing opportunities by introducing and discussing their own interpretations of new DNA and their effectiveness for the company. You’re expected to conduct relevant secondary research. MKT4A2- Assessment 1- Individual report details Assessment 1: Report 75% TMM (individual submission) 3,000 words maximum- (10% leeway) Turnitin submission by Friday of week 9, 29th Nove ...
MKT4A2 -Assessment DetailsThe assessment requires that you engag.docx
MKT4A2 -Assessment DetailsThe assessment requires that you engag.docx
altheaboyer
This presentation demonstrates helpful ways to develop a marketing plan while using marketing strategies.
Developing Marketing Strategies.pptx
Developing Marketing Strategies.pptx
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Frameworks of product
Pragmatic_Framework_Defintitions_1812.2.pdf
Pragmatic_Framework_Defintitions_1812.2.pdf
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An export market plan outlines the strategy a company will use to expand their business beyond their domestic market. The plan should begin with a thorough analysis of the potential international market(s) to enter, including market size, growth rate, competition, and cultural factors. From there, a company should focus on defining and positioning their product or service for the target market, as well as identifying any necessary modifications or adaptations, International marketing and exporting strategy are important for businesses to achieve success in the global market. An export market plan is a crucial component in effectively expanding a company’s reach beyond domestic borders. To develop an effective export market plan, businesses need to conduct thorough market research to identify market trends, opportunities, and challenges. The next step is to identify target markets and determine the most effective marketing channels to reach them. Companies must consider cultural and language differences, regulatory requirements, and logistics when deciding on the best export market entry strategy. This may involve partnering with local distributors or agents, establishing a foreign subsidiary or building direct relationships with customers. To ensure success in the export market, it is essential for businesses to maintain a flexible and adaptable approach, continuously monitoring market changes and adjusting strategies accordingly. Additionally, companies must prioritize clear and consistent communication with all stakeholders involved in the export process. Overall, a well-executed export market plan can open up new opportunities for businesses to grow and diversify their revenue streams while also contributing to.
EXPORT MARKET PLAN.pptx
EXPORT MARKET PLAN.pptx
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Marketing Plan[Product Name] Marketing Plan[Product Name]Market.docx
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MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S
MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S
Title of the assignment. Use it in the front page and as your
Title of the assignment. Use it in the front page and as your
Mkt Plan
Mkt Plan
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Chaper 2 Preplanning.pdf
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Chapter2 Strategic Planning And The Marketing Process
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MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S.docx
MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S.docx
MKT4A2 -Assessment DetailsThe assessment requires that you engag.docx
MKT4A2 -Assessment DetailsThe assessment requires that you engag.docx
Developing Marketing Strategies.pptx
Developing Marketing Strategies.pptx
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Pragmatic_Framework_Defintitions_1812.2.pdf
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EXPORT MARKET PLAN.pptx
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Marel Q1 2024 Investor Presentation from May 8, 2024
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WheelTug Short Pitch Deck 2024 | Byond Insights
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Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
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HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
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HomeRoots Pitch Deck | Investor Insights | April 2024
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![Situation analysis ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)