Creativity ppt @ bec doms mba

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Definition of
CREATIVITY

Page 1


Definition

Creativity involves the generation of new
ideas

Page 2


What Is Creativity?

 Novel: unique, new, innovative, different,
imaginative, non-typical, unusual.

 Useful: responds to a need, has some utility
or value, answers a question.

 Understandable: not the result of chance,
reproducible.

Through novel, creativity is describable
and satisfying.

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Creativity Needs:

 Skill: Learned capacity or talent to
carry out pre-determined results.

 Talent: Natural gift of a person.

 Personality: Patterns of relatively
long-term characteristics of human
behavior.

Page 4


Process Creativity
Use Your Own Process:

 select knowledge and use it toward a
specific goal.
 interpret communication and share it.

 remember previous knowledge and
use it skillfully.

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Process Creativity

Idea Preparation Incubation Illumination
Germination Conscious Subconscious recognition of
the seeding search for assimilation of ideas as being
stage of a new Knowledge information feasible
ides

Verification
Application or
test to prove
idea having
value

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Germination
In this stage, idea is germinated. Someone
speaks of creation of curiosity prior to
germination (The process whereby seeds
and begin to grow)
If no curiosity is aroused within a man,
no idea is created.

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Preparation
Once the seed of curiosity has taken from as
a focused idea, the creative people make a
careful search for appropriate answers.
If a problem requires to be solved, then he
attempts to seek information about the
problem and attempts to look how others try
to solve similar type of problems.

Page 8


Incubation

Creative people very often concentrate
intensely on an idea; but the ideas go
forward in minds of people with
imagination and carefulness.

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Illumination

The fourth stage of creative process is the
illumination, at this stage the idea Cover
with a new surface as a realistic creation

Page 10


Verification

An idea once illuminated in the mind of
persons still has little meaning until
verified as realistic

Page 11


Blocks to creativity

 The first step to becoming a more creative individual is to
understand what conceptual blocks are and how they
interfere with our ability to think about things in a new
way.
 A conceptual block is a mind set that prevents a person
from seeing a problem or a solution in an unconventional
way.

Page 12


Con………

The most frequently occurring conceptual blocks are
 perceptual blocks,

 emotional blocks,

 cultural blocks,

 environmental blocks and

 communication blocks.

Page 13


Perceptual Blocks
These are difficulty that stop us from clearly perceiving the problem or
the information needed to solve it. A few perceptual blocks are:
 Stereotyping:- This assumes that once an idea is recognized it
can have rejection other use or function.
 Imaginary boundaries:- We project boundaries on the problem
and solution that need not exist in reality.
 Information overload:- Trying to satisfy an excess of
information and detail check the alternative that can be
considered

Page 14


Emotional Blocks

 These blocks decrease your freedom to explore and
manipulate ideas in a territory that makes you
uncomfortable. They interfere with your ability to
conceptualize smoothly and flexibly.
 Emotional blocks prevent you from communicating
your ideas to others. Some types of emotional blocks
include:

Page 15


Con……..
Fear of taking a Risk: Risk taking is always difficult, we start from
childhood to be careful, not to fail, not to look foolish

Dislike for uncertainty:- To be a good problem solver you must be
prepared to deal with problems that are sometimes confusing

Judgmental attitude:- This block comes from a negative attitude.
Finding reasons why things wont work is easier than accepting a
strange idea.
Lack of challenge:- Some times problems or solutions look
like too trivial ((informal) small and of little importance)
or easy to waste our time on.

Page 16


Cultural Blocks.

These are blocks that we impose on ourselves
due to the society, culture or group to which
we belong. Cultural blocks refuse to accept
that other groups may see and desire things
to be different. Some of these blocks are

Page 17


Con……
Our way is right:- This refuses to accept that there are other
ways of doing things.

We don't say or think that way:- This is a reflection of the
inhibition we carry with us. But, some time good
solutions must be approached by first considering the
unacceptable and thinking the unthinkable

Page 18


Environmental Blocks.

These blocks are due the break in our
surroundings, real, imagined, or anticipated.
Working in an environment that is satisfying
and supportive increases the generation of
new ideas

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Intellectual Blocks

These blocks occur because of insufficient knowledge of the
kind needed to solve the problem being considered. Or
because of a fixation on the specialty, with which we are
comfortable, and denying the possibility that a better
solution can be achieved using a different specialty

Page 20


Expressive Blocks.

This is the willingness to express ideas clearly to others or
oneself. Making models, sketches, drawings, or diagrams
may clarify ideas and help in communicating them

Page 21


InnovatIon
Innovation is about creating value and
increasing efficiency, and therefore growing
your business. "Without innovation, new
products, new services, and new ways of
doing business would never come out, and
most organizations would be forever fixed
doing the same old things the same old way."

Page 22


Thank U.....

Page 23

Creativity ppt @ bec doms mba

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