A project report on orgnoziation study of tata motors

1. Industry Overview
The automobile industry in India is the eleventh largest in the world with an annual
production of approximately 2 million units. India is expected to overtake China as the
world's fastest growing car market in terms of the number of units sold and the automotive
industry is one of the fastest growing manufacturing sectors in India. Because of its large
market (India has a population of 1.1 billion; the second largest in the world), a low base
of car ownership (7 per 1,000 people) and a surging economy, India has become a huge
attraction for car manufacturers around the world.

The automotive industry directly and indirectly employs 13 million individuals in
India. The industry is valued at about US$ 35 billion contributing about 3.1% of India's
GDP (nominal). India's cost-competitive auto components industry is the second largest in
the world. In addition, India's motorcycle market is also the second largest in the world
with annual sales of about 5 million units.

Among the two-wheeler segment, motorcycles have major share in the market.
Hero Honda contributes 50% motorcycles to the market. In it Honda holds 46% share in
scooter and TVS makes 82% of the mopeds in the country.

40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40%
of the market share. Among the passenger transport, Bajaj is the leader by making 68% of
the three-wheelers.

Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52% share
in passenger cars and is a complete monopoly in multi purpose vehicles. In utility vehicles
Mahindra holds 42% share.

In commercial vehicle, Tata Motors dominates the market with more than 60%
share. Tata Motors is also the world's fifth largest medium & heavy commercial vehicle
manufacturer.

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Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the
Automobile Industry of India has come a long way. During its early stages the auto
industry was overlooked by the then Government and the policies were also not favorable.
The liberalization policy and various tax reliefs by the Govt. of India in recent years has
made remarkable impacts on Indian Automobile Industry. Indian auto industry, which is
currently growing at the pace of around 18 % per annum, has become a hot destination for
global auto players like Volvo, General Motors and Ford.

A well developed transportation system plays a key role in the development of an
economy, and India is no exception to it. With the growth of transportation system the
Automotive Industry of India is also growing at rapid speed, occupying an important place
on the 'canvas' of Indian economy.

1.1 Snippets
 The first automobile in India rolled in 1897 in Bombay.

 India is being recognized as potential emerging auto market.

 Foreign players are adding to their investments in Indian auto industry.

 Within two-wheelers, motorcycles contribute 80% of the segment size.

 Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).

 Tata Motors dominates over 60% of the Indian commercial vehicle market.

 2/3rd of auto component production is consumed directly by OEMs.

 India is the largest three-wheeler market in the world.

 India is the largest two-wheeler manufacturer in the world.

 India is the fifth largest commercial vehicle manufacturer in the world.

 The number one global motorcycle manufacturer is in India.

 India is the fourth largest car market in Asia - recently crossed the 1 million mark.


1.2 Segment Know How

Among the two-wheeler segment, motorcycles have major share in the market.
Hero Honda contributes 50% motorcycles to the market. In it Honda holds 46% share in
scooter and TVS makes 82% of the mopeds in the country.

40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40%
of the market share. Among the passenger transport, Bajaj is the leader by making 68% of
the three-wheelers.

Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52% share
in passenger cars and is a complete monopoly in multi purpose vehicles. In utility vehicles
Mahindra holds 42% share.

In commercial vehicle, Tata Motors dominates the market with more than 60%
share. Tata Motors is also the world's fifth largest medium & heavy commercial vehicle
manufacturer.

1.3 Industry Growth Drivers

 The passenger car penetration in India is at 8.5 vehicles per thousand people absolute
terms. It is among the lowest in the world. As per capita GDP of a society grows,
mobility needs for its population rapidly increase.

 The proportion of young people, who are economically active, is rising in the overall
population. This has led to increasing urbanization and the need for mobility which
translates into a higher demand for two and four wheelers in India.

 Relatively good availability of money and a favorable interest rate regime has also
been a strong contributor to sustained demand.


 The Indian auto industry is expected to get a boost from the road development
programs that the country has undertaken especially the Golden Quadrilateral program
and the NSEW corridors with feeder roads.

 India's competitiveness has enabled it to make a steady foray in International markets
with passenger car exports crossing the 100,000 mark in 2004. Multinationals use India
as a manufacturing hub for small cars in addition to growing exports from indigenous
makers such as Tata Motors and furthermore, India's two-wheeler manufacturers have
also stepped up their export plans and apart from export, have also announced CKD
operations in many new markets outside India.

 As India forges free trade agreements (FTA) with Thailand, MERCOSUR and other
trading blocs, the industry has the potential to emerge even stronger. However, against
this optimism, the industry has felt the effects of cost pressure.

 The global movement of oil prices has dealt a setback to the country's economic
policy. While the threat of inflation seems to have been temporarily brought under
control, sustained fuel price hikes and the consequent hike in operating costs for
vehicle owners can cause a depression in demand.

 The past two years have also seen considerable pressure for the industry from input
costs. Prices of steel, which is a primary input for the industry, have doubled over the
last three years. The situation has forced players to resort to innovative ways to control
costs whilst meeting rising customer expectations


1.4 Industry Statistics (Source: Society of Indian Automobile Manufacturers, SIAM)

1.4.1 Automobile Production Trend in India
Automobile Production Trends (Number of
Vehicles)
Category 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07
Passenger Cars 500301 557410 782562 960487 1046133 1238032
Utility Vehicles 105667 114479 146325 182018 196506 222111
MPVs 63751 51441 60673 67371 66661 84707
Total Passenger
669719 723330 989560 1209876 1309300 1544850
Vehicels
M&HCVs 96752 120502 166123 214807 219295 294266
LCVs 65756 83195 108917 138896 171788 225734
Total Commercial
162508 203697 275040 353703 391083 520000
Vehicles
Three Wheelers 212748 276719 356223 374445 434423 556124
Scooters 937506 848434 935279 987498 1021013 943974
Motorcycles 2906323 3876175 4355168 5193894 6207690 7112225
Mopeds 427498 351612 332294 348437 379994 379987
Electrict Two Wheelers - - - - - 7982
Total Two Wheelers 4271327 5076221 5622741 6529829 7608697 8444168
Grand Total 5316302 6279967 7243564 8467853 9743503 11065142

1.4.2 Automobile Domestic Sales in India
Automobile Domestic Sales Trends (Number of
Vehicles)
Category 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07

Passenger Cars 509088 541491 696153 820179 882208 1076408
MPVs 61775 52087 59555 65033 66366 83091
Total Passenger
675116 707198 902096 1061572 1143076 1379698
Vehicles
M&HCVs 89999 115711 161395 198506 207472 275600
LCVs 56672 74971 98719 119924 143569 192282
Total Commercial
146671 190682 260114 318430 351041 467882
Vehicles
Three Wheelers 200276 231529 284078 307862 359920 403909
Scooters 908268 825648 886295 922428 909051 940673
Motorcycles 2887194 3647493 4170445 4964753 5810599 6553664
Mopeds 408263 338985 307509 322584 332741 355870
Electrict Two Wheelers - - - - - 7341
Total Two Wheelers 4203725 4812126 5364249 6209765 7052391 7857548

Grand Total 5225788 5941535 6810537 7897629 8906428 10109037


1.4.3 Automobile Export Trend

Automobile Exports Trends (Number of
Vehicles)
Category 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07

Passenger Cars 49273 70263 125320 160670 169990 192745


MPVs 815 565 922 1227 1093 1330
Total Passenger
53165 72005 129291 166402 175572 198478
Vehicles
M&HCVs 4824 5638 8188 13474 14078 18838

LCVs 7046 6617 9244 16466 26522 30928
Total Commercial
11870 12255 17432 29940 40600 49766
Vehicles
Three Wheelers 15462 43366 68144 66795 76881 143896

Scooters 28332 32566 53687 60699 83934 35685

Motorcycles 56880 123725 187287 277123 386054 545887

Mopeds 18971 23391 24078 28585 43181 37566
Electrict Two
- - - - - -
Wheelers
Total Two
104183 179682 265052 366407 513169 619138
Wheelers
Grand Total 184680 307308 479919 629544 806222 1011278

1.4.4 Installed Capacities in the Indian Automobile Industry

Installed Capacities in the Indian Automobile Industry 2003-04

2003-2004 2004-2005

Installed Capacity (In Million) Installed Capacity (In Million)

a) Four Wheelers 1.51 a) Four Wheelers 1.72

b) Two &Three Wheelers 7.83 b) Two &Three Wheelers 9.13

c) Engines 0.18 c) Engines 0.18


1.4.5 Gross Turnover of Indian Automobile Manufacturers

Turnover of Automobile Manufacturers 1999-00 to 2004-05

900,000
800,000
700,000
Rs (In Millions)

600,000
500,000

400,000
300,000

200,000

100,000
0
1999-00 2000-01 2001-02 2002-03 2003-04 2004-05

Years

1.4.6 Domestic Market Share for 2006 - 07

Domestic Market Share in 2006-07

Two
Wheelers
77%

Passenger Three
CVs
Vehicles Wheelers
5%
14% 4%


1.5 History of Indian Automobile Industry

While automobiles were introduced to India in the late 1890's, the manufacturing
industry only took off after independence in 1947. The protectionist economic policies of
the government gave rise in the 1950's to the Hindustan Motors Ambassador, based on a
1950's Morris Oxford, and, is still ubiquitous in the roads and highways of India.
Hindustan Motors and a few smaller manufacturers such as Premier Automobiles, Tata
Motors, Bajaj Auto, Ashok and Standard Motors held an
oligopoly until India's initial economic opening in the
1980's. The maverick Indian politician Sanjay Gandhi
championed the need for a "people's car"; the project was
realized after his death with the launch of a state-owned
firm Maruti Udyog Suzuki which quickly gained over 50%
market share. The Maruti 800 became popular because of
its low price, high fuel efficiency, reliability and modern features relative to its
competition at the time. Tata Motors exported buses and trucks to niche markets in the
developing world.

The liberalization of 1991 opened the flood gates of competition and growth which
have continued up to today. The high growth in the Indian economy has resulted in all
major international car manufacturers entering the Indian market. General Motors, Ford,
Toyota, Honda, Hyundai and others set up manufacturing plants. Rolls Royce, Bentley and
Maybach are examples of the few high end automobile manufacturers which entered India
in the recent years. The Tata Nano is at the lower end of the price range costing approx
US$ 2,500 and Bugatti Veyron at the other with a price tag of over US$ 2 million.

India's love affair with the automobile is famously embodied in the 1920's Rolls
Royce collections of the erstwhile maharajas. The growing middle class aspires for the
automobile for its convenience and as a status symbol. Upper middle class and wealthy car
owners employ full-time chauffeurs to navigate the aggressive and seemingly lawless


traffic patterns of most cities. The construction of expressways such as the Mumbai-Pune
expressway have opened up new touring opportunities. The expected launch of a Formula
One circuit in New Delhi is expected to spark public enthusiasm for a motor sporting
industry.

1.6 Classification of Automobile Industry

1.6.1 Two Wheelers
India is the second largest producer and
manufacturer of two-wheelers in the world.
Indian two-wheeler industry has got
spectacular growth in the last few years.
Indian two-wheeler industry had a small
beginning in the early 50's. The Automobile
Products of India, started manufacturing
scooters in the country.

Bikes are a major segment of Indian two wheeler industry, the other two being
scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers
in the world. Hero Honda and Bajaj Auto are two of the Indian companies that top the list
of world companies manufacturing two-wheelers.Easy availability of loans from the
banks, relatively low rate of interest and the discount of prices offered by the dealers and
manufacturers lead to the increasing demand for two-wheeler vehicles in India. This lead
to the strong growth of Indian automobile industry.

Major players in the 2-wheeler industry are Hero Honda Motors Ltd (HHML),
Honda Motorcycle & Scooter India (P) Ltd (HMSI), Bajaj Auto Ltd (Bajaj Auto) and TVS
Motor Company Ltd (TVS)


1.6.2 Three Wheelers
Global automobile manufacturers have found huge potential markets in a number
of developing countries. It is not only the cars, consumer vehicles and two wheelers that
are sold in these various countries in large numbers, but the three wheeler market is also
quite big in these nations.

There are a number of reasons that have resulted into the proliferation of the three
wheelers in umpteen countries. Three wheelers are quite
economical in terms of manufacturing and maintenance.
They have also earned huge popularity due to their easy
maneuvering capabilities through the narrow lanes that
are prevalent in most of the developing countries. It is not
that three wheelers are used only in the developing
nations. You will also get to see various brands of three
wheeler in different parts of US, UK and some of the European nations.

Bajaj Auto, Piaggio is the leading players in the three wheeler industry in most of
the Southeast Asian nations. The vehicles have also given rise to the three wheeler
accessory industry in many countries. It is believed that numerous people have got
employed in various countries due to these three wheelers. Apart from serving the daily
need of the commuters the three wheelers also play commendable role in the
transportation of several commodities. Seeking the increasing demand of three wheelers,
more automobile companies are considering manufacturing these vehicles.

1.6.3 Cars
Cars charm one and all be it a new or a used one. They are in many colors, many
varieties and models of cars on sale. The craze for cars never seems to end. In fact the car
market is swamped with all segment of cars viz. sports cars, big cars, small cars and many
others. Even in developing countries like India, the car market has witnessed tremendous


growth in the recent years. As a result the
competition among the car manufacturer is also
increasing and they are finding innovative ways
of capturing the market. While Maruti Suzuki
India Ltd. has been selling the largest volume of
private cars in India for quite some time now,
Tata motors has bedazzled the world with the
launch of Nano the cheapest car. Various
multinational car companies are also selling diverse models of cars in India.

Used car market is also growing at a parallel speed. Even big car companies
themselves are now buying the used cars and reselling them. Another notable development
is the rising popularity of the rental cars in India. This is due mainly to the influx of
population from smaller towns to the big cities and expansion of the business community.
Car rental agencies have also emerged in large numbers to
target the car crazy generation.

The easy availability of car loans, financiers have also contributed a lot in the boom
of the automobile industry in India. Go for the car of your choice without worrying much
for the maintenance tips of cars, insurance, financiers and other car related issues.
Automobile India would take care of that

1.6.4 Sports Utility Vehicles
The origin of the sports utility vehicles
(SUVs) can be traced back to the usage of
military jeeps in the aftermath of the World
War II period. On account of their off-road
capabilities, the SUVs gradually became


popular especially in the rural areas of US and Europe and big automobile majors sensed a
growing business opportunity. Starting off with the Toyota Land Cruiser , Land Rover
made their mark on the global automobile market as the sports utility vehicles.

In terms of design and aesthetics, the sports utility vehicles do vary but broadly
could be described as non-commercial passenger vehicles built with a body on frame
chassis as is seen in many trucks. Known popularly as the "off road vehicle" or "four
wheel drive", the SUVs progressively have undergone transformation in design and
components for light weight and fuel efficiency have been incorporated into the
contemporary sports utility vehicles. No wonder thus that SUVs are increasingly being
used for recreational and sporting purposes too.

The Indian automobile market in the last few years too has undergone significant
transformation. From a few outdated passenger car and truck models to boast of, the car
market has grown big and offers a range of choices today. While the country is witness to
all kinds of car, the sports utility vehicles too have made a mark in the Indian automobile
scene. While Tata Motors and Mahindra & Mahindra are the major domestic car makers
with a range of sports utility vehicles, Maruti as the leading Indian car maker was the one
to start off with its Maruti Gypsy. Soon Tata Motors came up with its variants of Tata
Sumo and Tata Safari while Mahindra & Mahindra launched Voyager, Bolero and
Scorpio.

Toyota the global auto major from Japan came hard with its own SUVs like Prado,
Qualis and Innova. Hindustan Motors in association with its foreign partners launched
Pajero while the Korean auto giant Hyundai launched Terracan and Tuscon. In the context
of continuously increasing demand for the SUVs in India, both the domestic and foreign
car makers are putting their efforts in launching newer and varied form of SUVs.


1.6.5 Commercial Vehicles
The rapid growth that marked the commercial automobiles' sector after
independence can be, to a great degree, seen as a fruition of Nehru's far sighted vision of
an industrialized nation and the subsequent exodus of masses to the cities. Today, India's
commercial vehicles sector is one of the rapidly growing industries in the country.

The output of commercial vehicles in India has shot up to 2.8 times between the
years 1998 to 2004; the figure is significant in the light of the fact that the growth in
passenger cars has been only 2.2 times between the same period. Some of the automobile
companies that are operating in the commercial vehicles sector in India are-

Ashok Leyland - One of the first automobile companies in India, Ashok Leyland
was born when Mr. Raghunandan Saran responded affirmatively to Nehru overtures to
enter the vacant automobile sector in 1948. Since then the company has seen many tie-ups
with reputed international companies and built up a formidable reputation in the country.
Ashok Leyland dominates the commercial vehicles sector in India with as many as
375,000 vehicles battling on the Indian roads.


Force Motors - Force Motors Ltd founded in 1958 as Bajaj Tempo Ltd. is a
manufacturer of three wheelers, multi utility and cross country vehicles, light commercial
vehicles, tractors and now heavy commercial vehicles.

Eicher - Eicher takes great pride in its commercial vehicles that are touted as low
priced as well strong. Eicher has a range of Buses, Truck and Chassis.

Tata Motors - The first Indian company to come up with an indigenous car, Tata
Motors' credentials goes further. In the commercial vehicles sector, Tata Motors
manufactures Luxury Buses, Trucks and Tractors.

Volvo - One of the latest entrant into the commercial vehicles sector in India,
Volvo is the largest producers of heavy trucks in the world.

Mahindra and Mahindra - manufactures extremely durable buses, trucks, and three
wheelers. Mahindra and Mahindra gives a clear priority to vehicles that are meant to
survive rugged use.


2. Company Overview

Tata Motors Limited is India's largest automobile company, with revenues of Rs.
32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in commercial vehicles
in each segment, and the second largest in the passenger vehicles market with winning
products in the compact, midsize car and utility vehicle segments. The company is the
world's fifth largest medium and heavy commercial vehicle manufacturer, and the world's
second largest medium and heavy bus manufacturer.

Established in 1945, Tata Motors' presence indeed cuts across the length and
breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out
in 1954. The company's manufacturing base is spread across India - Jamshedpur
(Jharkhand) in the east, Pune (Maharashtra) in the west, and in the north in Lucknow
(Uttar Pradesh) and Pantnagar (Uttarakhand). A new plant is being set up in Singur (close
to Kolkata in West Bengal) to manufacture the company's small car. The nation-wide
dealership, sales, services and spare parts network comprises over 2,000 touch points. The
company also has a strong auto finance operation, TML Financial Services Limited,
supporting customers to purchase Tata Motors vehicles.

Tata Motors, the first company from India's engineering sector to be listed in the
New York Stock Exchange (September 2004), has also emerged as an international
automobile company. In 2004, it acquired the Daewoo Commercial Vehicles Company,


Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles
Company has launched several new products in the Korean market, while also exporting
these products to several international markets. Today two-thirds of heavy commercial
vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired
a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an
option to acquire the remaining stake as well. Hispano's presence is being expanded in
other markets. In 2006, it formed a joint venture with the Brazil-based Marcopolo, a
global leader in body-building for buses and coaches to manufacture fully-built buses and
coaches for India and select international markets. Tata Motors also entered into a joint
venture in 2006 with Thonburi Automotive Assembly Plant Company of Thailand to
manufacture and market the company's pickup vehicles in Thailand. In 2006, Tata Motors
and Fiat Auto formed an industrial joint venture at Ranjangaon (near Pune in Maharashtra,
India) to produce both Fiat and Tata cars and Fiat powertrains for the Indian and overseas
markets; Tata Motors already distributes and markets Fiat branded cars in India. In 2007,
Tata Motors and Fiat Auto entered into an agreement for a Tata license to build a pick-up
vehicle bearing the Fiat nameplate at Fiat Group Automobiles' Plant at Córdoba,
Argentina. The pick-up will be sold in South and Central America and select European
markets.

These linkages will further extend Tata Motors' international footprint, established
through exports since 1961. While currently about 18% of its revenues are from
international business, the company's objective is to expand its international business, both
through organic and inorganic growth routes. The company's commercial and passenger
vehicles are already being marketed in several countries in Europe, Africa, the Middle
East, Australia, South East Asia and South Asia. It has assembly operations in Malaysia,
Kenya, Bangladesh, Ukraine, Russia and Senegal.

The foundation of the company‟s growth is a deep understanding of economic
stimuli and customer needs, and the ability to translate them into customer-desired
offerings through leading edge R&D. The R&D establishment includes a team of 1400


scientists and engineers. The company's Engineering Research Centre was established in
1966, and has facilities in Pune, Jamshedpur and Lucknow. The ERC has enabled
pioneering technologies and products. It was Tata Motors, which developed the first
indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle
and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years
of launch, Tata Indica became India's largest selling car in its segment. The ERC in Pune,
among whose facilities are India's only certified crash-test facility and hemi-anechoic
chamber for testing of noise and vibration, has received several awards from the
Government of India. Some of the more prominent amongst them are the National Award
for Research and Development Efforts in Industry in the Mechanical Engineering
Industries sector in 1999, the National Award for Successful Commercialisation of
Indigenous Technology by an Industrial Concern in 2000, and the CSIR Diamond Jubilee
Technology Award in 2004.

The company set up the Tata Motors European Technical Centre (TMETC) in 2005
in the UK. TMETC is engaged in design engineering and development of products,
supporting Tata Motors' skill sets. Tata Daewoo Commercial Vehicle Company and
Hispano Carrocera also have R&D establishments at Gunsan in South Korea and Zaragoza
in Spain.

The pace of new product development has quickened through an organisation-wide
structured New Product Introduction (NPI) process. The process with its formal structure
for introducing new vehicles in the market, brings in greater discipline in project
execution. The NPI process helped Tata Motors create a new segment, in 2005, by
launching the Tata Ace, India‟s first indigenously developed mini-truck. The years to
come will see the introduction of several other innovative vehicles, all rooted in emerging
customer needs. Besides product development, R&D is also focussing on environment-
friendly technologies in emissions and alternative fuels.


Through its subsidiaries, the company is engaged in engineering and automotive
solutions, construction equipment manufacturing, automotive vehicle components
manufacturing and supply chain activities, machine tools and factory automation
solutions, high-precision tooling and plastic and electronic components for automotive and
computer applications, and automotive retailing and service operations.

True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit
to Corporate Social Responsibility. It is a signatory to the United Nations Global
Compact, and is engaged in community and social initiatives on labour and environment
standards in compliance with the principles of the Global Compact. In accordance with
this, it plays an active role in community development, serving rural communities adjacent
to its manufacturing locations.

With the foundation of its rich heritage, Tata Motors today is etching a refulgent
future.


2.1 Brief History of Manickbag Automobiles Pvt Ltd

 In 1920 Manickbag was established by two families headed by visionaries Mr.
Manickchand Shah and Mr.Dharmappa Mirji with business of Rice Mill and Soap
factory in Belgaum.Then diversified into the manufacturing and exporting of
groundnut oil

 In 1950 entered into automobile field by opening of a workshop under the firm name
of Manickbag Engineers. With an advent of Diesel engines in Indian market
conversion of petrol engine vehicles with diesel engines was pioneered successfully

 In 1951 Manickbag Engineers with the success of workshop was awarded with the
dealership of Simpsons

 In 1956 MICO dealership was commenced under the name of Manickag Diesels.
Manickag Automobiles was formed with commencing of Ashok Leyland sub
dealership under Sundaram Motors

 In 1965 a machine shop was setup for rebuilding of engine under the name of
Manickbag Garage

 In 1979 Sundaram Clayton TVS Moped dealership was taken up in Belgaum

 In 1984 the first branch outside Belgaum was setup in Hubli

 In 1992 TELCO main dealership was taken for the North Karnataka area

 In 1993 Manickbag Automobiles branches were opened at Bijapur and Ankola

 In 1999 Tata Motors passenger car dealership was taken up & was awarded all India
best SSI & CSI by our honorable chairman Shri Ratan Tata in the very first year of
operation


 In 2003 Manickbag Automobiles was transformed into Manickbag Automobiles Pvt
Ltd

 in 2004 Manickbag Automobiles Pvt Ltd branch was opened in Gulbarga followed by
sales office in Basavakalyan

 By the end of the year 2005 Manickbag Automobiles Pvt Ltd became the largest
networked dealership with 15 sales outlet s across North Karnataka

 In 2006 Manickbag was appointed as exclusive dealers for Tata Novus a premium
product from Tata Daewoo commercial vehicle for North Karnataka

 Again in the same year Manickbag was appointed as the passenger car dealers for
Belgaum district

 Manickbag started of 2007 with the receipt of LOI for selling Fiat products from their
passenger car dealership


2.1 Manufacturing

Tata Motors owes its leading position in the Indian automobile industry to its
strong focus on indigenisation. This focus has driven the Company to set up world-class
manufacturing units with state-of-the-art technology. Every stage of product evolution-
design, development, manufacturing, assembly and quality control, is carried out
meticulously. Our manufacturing plants are situated at Jamshedpur in the East, Pune in the
West and Lucknow in the North.

2.1.1 Jamshedpur
Established in1945, the Jamshedpur unit was the company's first unit and is spread
over an area of 822 acres. It consists of 4 major divisions - Truck Factory, Engine Factory,
Cab & Cowl Factories, and the Novus. The Truck Division boasts of two assembly lines.
The main assembly line, measuring 180m in length has 20 work stations with a vehicle
rolling out every 8 mins. The other line is dedicated to special purpose vehicles and for
meeting the requirements of the Indian Army. The Cab, Cowl & Novus Factory is
equipped with state- of- art facilities like Centralized Paint Shop and Automated painting


set up, Robot painting, BIW Fabrication of day & sleeper cabs for trucks, Articulates (
Tractor/ Trailer), BIW Fabrication of Cowls for buses, and other miscellaneous
applications.

As one of the most modern forging set-ups in the country, the Forge Division is
equipped with a semi-automated forging line with 40,000 mkg Beche Hammer and state-
of-the-art presses from Kurimoto of Japan. It produces critical forgings like crankshafts,
front axle beams and steering parts for the automobile plant. The new forging line,
installed in April 1984, has the capacity to forge front axle beams at 90 sec per piece and
crankshafts at 120 sec per piece. Mechanical presses help produce a variety of heavy
forgings. The sophisticated FIDIA digit 165 CC Graphite Milling Machine links shop
floor machines to the design workstation. The Forge has been certified as ISO 9002 and
QS 9000 by the BVQI.

2.1.2 Pune

The Pune unit is spread over 2 geographical regions- Pimpri (800 acres) and
Chinchwad (130 acres). It was established in 1966 and has a Production Engineering
Division, which has one of the most versatile tool making facilities in the Indian sub-
continent. It houses a Vehicle manufacturing complex which is one of the most
integrated automotive manufacturing centers in the country producing a large variety of
individual items and aggregates. It is engaged in the design and manufacture of
sophisticated press tools, jigs, fixtures, gauges, metal pattern and special tools, as well as
models for the development of new ranges of automobile products. Its capabilities have
enabled Tata Motors to introduce new products and improve existing ones without
resorting to imports of dies or fixtures.

Over the years, this division has developed expertise in design and manufacture of
automated dies, fixtures and welding equipment. Its large design group is fully
conversant with state-of-the-art CAD facilities and manufacturing facilities comprising


of light and heavy CNC machine shops, jigs boring room, plastic template shop, wood
pattern and model pattern shop, five axis precision machine tools and laser control
machines. To cope with such a diverse range, four assembly lines have been established,
one each for MCVs and HCVs, LCVs, Utility vehicles and one for Passenger Cars
(Indica and Indigo).

2.1.3 Lucknow:

Tata Motors Lucknow is one of the youngest production facilities among all the
Tata Motors locations and was established in 1992 to meet the demand for Commercial
Vehicles in the Indian market. The state of art plant is strongly backed by an Engineering
Research Centre and Service set-up to support with latest technology and cater to the
complexities of automobile manufacturing. Fully Built Vehicle business, which is one of
the fast growing areas of our business, is also established in Lucknow

Lucknow plant, rolls out commercial vehicles and is specialized in the designing
and manufacturing of a range of modern buses which includes Low-floor, Ultra Low-
floor, CNG & RE Buses. The Lucknow facility also specializes in manufacturing HCBS
(High capacity Bus System) buses.

2.1.4 Uttarakhand

The company has set up a plant for its mini-truck, Ace, at Pant Nagar in
Uttarakhand. The plant will begin commercial production during the course of the year.
This is the company's fourth plant, after Jamshedpur (commercial vehicles), Pune
(commercial vehicles and passenger vehicles) and Lucknow (commercial vehicles).

The company is investing about Rs.1000 crores in the plant. Vendors for the
vehicle will make additional investments to set up their plants in the vendor park
adjoining the plant. The operation will generate about 7500 direct and indirect jobs in the
plant, among vendors and service providers in the area


2.2 Research and Development

Research provides the much-needed inspiration for the birth of new ideas, which in
turn breathes new life into products. World-class automotive research and development
are key factors that contribute to the leadership of the Company.

2.2.1 Engineering Research Centre (ERC)
The Research Centre at Jamshedpur regularly upgrades components and
aggregates. A well-equipped torture track enables rigorous and exhaustive testing of
modifications before they are used as regular fitments.

The Engineering Research Centre in Pune was setup in 1966 and is among the
finest in the country. It has been honored with two prestigious awards - 'The DSIR
National Award for R&D Effort in Industry - 1999' and 'National Award for Successful
Commercialization of Indigenous Technology by an Industrial Concern - 2000.


2.2.2 Facilities

 Test Beds
Tata Motors has 24 engine test beds for engine development. These are fully
automated with computerized data acquisition and logging. They are used to test
performance, endurance, and durability. They are also used in development of
components and other engine aggregates.

 Chassis Dynamometer Emission Lab
The ERC has a specialized AVL Zollner Chassis Dynamometer with a 508mm-twin
roller for checking the emission levels of chassis. It is certified by UTAC, TUV,
INTA and ARAI. With a 125 kw generator, it can cater to the maximum vehicle speed
of 210 km/h. Inertia simulation ranges from 567kg to 3000 kg.

 Instrumentation Laboratory
The 'Instrumentation Laboratory' at ERC Engines is equipped with a range of
instruments to assist engine development. These include data acquisition systems, air
flow meters, blow-by meters, smoke meters, oil consumption meters, incometer &
topometer, piston profile tester, FIP test rig, Swirl test rig, and many other support
equipments to cater to routine engine development activities.

 Reducing Emissions
A specialized laboratory has been set up to measure levels of emission of vehicles
using petrol, diesel or CNG. This laboratory helps Tata Motors achieve fuel
consumption efficiencies that would conform to international standards, under varying
driving cycles. It stands testimony to Tata Motors commitment to help bring down
levels of atmospheric pollution caused by vehicular exhaust

 Test Tracks:

High-speed tracks are specialized tracks for testing endurance of cars and commercial
vehicles. The Tata Motors torture tracks and high-speed tracks in Jamshedpur and


Pune are the only one of their kind in the country. The torture track has 4 segments.
Each segment affords a different type and level of stress testing for the vehicle chassis
and aggregates. The tracks subject the chassis to shock, twisting, and bending loads.
1000 cycles on this torture track are equivalent to approximately one and a half lakh
kms of running on regular roads. It thus provides a valid test of chassis and vehicle
durability.

 Safety (Crash test facility)

Tata Motors ERC is the only high-tech facility in India to evaluate the degree of
passenger safety in the event of any high-speed impact. Through a special crash test
facility. Different types of accidents are simulated; the results analyzed, and put to use
in the development of a vehicle that satisfies stringent international safety norms.

 Minimizing Noise
Anechoic chamber is a highly sophisticated noise and vibration laboratory, the nerve
centre of which is a vast chamber lined with 88,000 cones projecting at various angles
from the walls and ceiling. It is one of its kind in India and is developed completely
with in-house facilities.

 Designing and Styling
The CAD centre is equipped with 53 state-of-the-art CAD stations and the latest
software. The CAD centre is a vital organ of ERC's Cab Design Section.
CAD designing involves development of vehicle specifications, styling interiors and
exteriors, reviewing the styling from the engineering and aesthetic points of view,
virtual prototyping to check for design acceptability and feasibility of manufacture.


2.3 Corporate Social Responsibility

Tata Motors believes in technology for tomorrow. Its products stand testimony to
this. Company‟s annual expenditure on R&D is approximately 2% of our turnover. It has
also set up two in-house Engineering Research Centers that house India's only Certified
Crash Test Facility. It ensures that its products are environmentally sound in a variety of
ways. These include reducing hazardous materials in vehicle components, developing
extended life lubricants, fluids and using ozone-friendly refrigerants. Tata Motors has
been making conscious effort in the implementation of several environmentally sensitive
technologies in manufacturing processes. The Company uses some of the world's most
advanced equipment for emission check and control.

Tata Motors concern is manifested by a dual approach

 Reduction of environmental pollution and regular pollution control drives
 Restoration of ecological balance.

Tata Motors has been at the forefront of the Indian automobile industry's anti-
pollution efforts by introducing cleaner engines. It is the first Indian Company to introduce
vehicles with Euro norms well ahead of the mandated dates. Tata Motors‟ joint venture
with Cummins Engine Company, USA, in 1992, was a pioneering effort to introduce
emission control technology for India.

Tata Motors has set up effluent treatment facilities in its plants, to avoid release of
polluted water into the ecosystem. In Pune, the treated water is conserved in lakes
attracting various species of birds from around the world thus turning the space into a
green belt. Tree plantation programs involving villagers and Tata Motors employees, have
turned acres of barren village green. Tata Motors has planted as many as 80,000 trees in
the works and the township and more than 2.4 million trees have been planted in
Jamshedpur region. Over half a million trees have been planted in the Poona region. Tata
Motors has directed all its suppliers to package their products in alternate materials


2.3.1 Corporate Sustainability

Integrated Rural Development

The company has adopted several villages around its manufacturing units at Pune,
Jamshedpur and Lucknow. Integrated Rural Development aims at meeting basic needs in
five broad areas - Health, Education, Water, Environment and Livelihoods.

Employability

The company is establishing the small car plant at Singur in West Bengal. CS at
Singur focuses on enhancing the employability of the youth and women in the region
through training and skill development. Skills being imparted are attuned to the immediate
requirements and future demands that would be generated with the coming of the
ancillaries


3. Collaborations
8th January, 2001

Tata Engineering discusses Co-operative Venture with PSA Peugeot Citroen

Tata Engineering and PSA Peugeot Citroen agreed to work together to examine the
feasibility of jointly developing a car on a PSA Peugeot Citroen platform for manufacture
by Tata Engineering for the Indian market as part of its passenger car business. Subject to
the feasibility being established, the car may also be considered for overseas markets.

PSA Peugeot Citroen is Europe's second largest carmaker and would contribute one
of its existing platforms for the development of a newer generation car and its expertise in
designing world class passenger cars. Tata Engineering, as India's largest commercial
vehicle manufacturer and a recent entrant in the passenger car market, will contribute its
competitive development technology and production processes as well as its
understanding of the local market.

12th September, 2002

Tata Group to acquire Jardine Motors' equity in Concorde Motors

The Tata Group has reached an agreement with Jardine Motors to acquire its 50%
stake in Concorde Motors Limited (CML). CML is currently a joint venture of the Tata
Group and Jardine Motors, in which each of the partners holds 50% of the equity and
represents Tata Engineering's passenger vehicles

20th December, 2002

Tata Engineering signs a product agreement with MG Rover of the UK

Under the agreement, the Tata Indica, incorporating certain Rover-specific
modifications, will be manufactured at Tata Engineering's Pune factory. These Rover-
branded vehicles will be marketed through Rover's own dealer network in the UK and in


continental Europe. Their choice of the Indica to fill a gap in their model range in order to
address the high volume small car segment is an affirmation of Tata Engineering's product
development and manufacturing expertise. This agreement should see a substantial
addition to the lifecycle volume of the Tata platform.

11th March, 2003

Tata and Phoenix agree a new distribution arrangement in the UK and Ireland

Phoenix Venture Holdings Ltd (PVH), owners of MG Rover Group, signed an
agreement with Tata Engineering to distribute the company's Safari off-roader and
Loadbeta pick-up trucks in the UK and Irish markets. Given the specialist nature of both
utility products, the franchises will be managed by Phoenix Distribution Ltd., a newly
created subsidiary of PVH.

This agreement will significantly enhance the Tata brand presence in the UK and
Ireland. Tata utility vehicles have established a niche presence in the market. New
upgraded versions of these vehicles, with contemporary features, will further enhance the
value proposition. The vehicles will be distributed through a selection of both MG Rover
and former Tata dealerships. The new distribution arrangements will be implemented in
the next few months.

29th March, 2004

Tata Motors completes acquisition of Daewoo Commercial Vehicle Company

Mr Ratan N Tata said, "This is a historic occasion for Tata Motors and the Tata
Group. I am happy to note that this is the largest acquisition by any Indian company in
Korea and I look forward to increasing the TATA Group's presence in this country. Korea
is a shining example of what can be achieved with diligence and dedication, and I am sure
we will learn a lot from operating in South Korea".


Both Tata Motors and DWCV believe that the combined strengths in technology,
customer orientation and product development will provide a cutting edge for competing
in international markets and create a new powerhouse in the commercial vehicles industry.

3rd November, 2004

Tata Motors signs MoU with Andhra Bank for Passenger Vehicle Financing

Andhra Bank will offer financing facilities to eligible customers of Tata Passenger
Vehicles at certain identified branches of the Bank and select Dealer points of Tata
Motors. It will offer competitive and innovative schemes and packages for Tata Motor
passenger vehicles on an ongoing basis. Further, the customer needs will be evaluated and
appropriate financing packages, including product structuring, down payment, tenure of
the loan, effective rate of interest will be developed for customers on the best possible
terms. The customer's request will be processed by the Bank within three working days,
with the necessary supporting documents.

6th December, 2004

Tata Motors nominates State Bank of India as its Preferred Financier for

Commercial Vehicles

As a Preferred Financier, State Bank of India will work together with Tata Motors
to promote and make available organized finance facility at competitive interest rates and
concessions to Tata Motors customers all over the country, including those in semi urban
and rural areas.

As part of the MoU, State Bank of India will offer financing facilities to Tata
Motors customers at identified branches of State Bank of India (SBI) and select Tata
Motors dealer locations across all states of India. Customer requests will be processed by
SBI on best effort basis. It will evaluate the finance needs of the customers and develop


appropriate financing packages, including product structuring, down payment, tenure of
loan and effective rate of interest on best effort basis.

10th January, 2005

Tata Finance Ltd. to be merged with Tata Motors Ltd.

The merger is expected to enable the vehicle financing business of Tata Finance to
grow stronger by leveraging its synergies of the direct business model with the dealer
driven business of Bureau of Hire Purchase and Credits (BHPC), a division of the
Company. This merger will also allow the TFL shareholders to participate in the growth of
the Company, a leading automobile company in the country and thereby significantly gain
with an upside of dividend and shareholder value creation.

The proposed merger will enable the Company to grow its auto financing business
and offer complete solutions in line with the global best practices in the auto industry. This
will also enable the Company to provide a hedge against the cyclicality of the automotive
business and a significant value creation for its shareholders.

25th February, 2005

Tata Motors to acquire 21% stake in Hispano Carrocera

The Board of Tata Motors, India's largest automobile manufacturing Company,
today approved a proposal to acquire 21% stake in Hispano Carrocera S.A (HC), a well
known Spanish bus manufacturing Company, with an option to acquire 100% holding.
Tata Motors will have the license for technology and brand rights from HC. The total deal
consisting of Equity, Debt & Technology Licensing will add up to Euro 12 million (about
Rs.70 crores).

HC which currently enjoys a market share of 25% in the bus market in Spain, sells
its buses in Europe and several other countries outside Europe. It has its own in house


product development facility for buses and coaches. "This strategic alliance with Hispano
Carrocera will give Tata Motors access to its design and technological capabilities to fully
tap the growing potential of this segment in India and other export markets, besides
providing us with a foothold in developed European markets".

9th December, 2005

Tata Motors, Hitachi, Telcon sign new agreement, enhanced scope of cooperation;

Hitachi increases stake to 40%

Tata Motors, Hitachi Construction Machinery Co. Ltd. (HCM) and Telco
Construction Equipment Company Limited (Telcon), an 80:20 joint venture company
between Tata Motors and HCM, signed an agreement, expanding their scope of
cooperation and partnership with HCM increasing its stake in Telcon from 20% to 40%.

It includes sourcing, by Hitachi, of components and machines from Telcon,
introducing newer products of construction equipment in India, setting up a product
development facility in India and making Telcon a part of HCM's global network. The
new arrangement will help Telcon to significantly improve its product offerings to its
customers and make it evolve as a global manufacturing and design hub.

13th January, 2006

Fiat cars to be available in India through Tata dealers from March 2006
Fiat Group and Tata Motors signed an agreement to co-operate on dealer network
sharing, which encompasses the sale of Fiat branded cars through selected Tata outlets
throughout India. Tata Motors will manage the marketing and distribution of the Fiat
branded cars in India.
Following this agreement, a targeted selection of Fiat cars and the Tata product
range along with service and sale of spare parts will be available from March 2006
through the Tata dealership network. Dealers will display the new Fiat logo alongside the
Tata logo at their outlets.


9th March, 2006
Tata Motors & ATFCAN of Canada join hands to demonstrate advanced CNG
Technology for Buses
Tata Motors has been manufacturing and marketing CNG buses since 2000, a
significant step in Indian road transportation to improve emission standards and to offer
better fuel economy. More than 60% of buses plying in Delhi are Tata Motors CNG buses.

The replacement of current CNG and diesel engines with new lean-burn CNG
engines will translate into substantially lower emissions, higher fuel efficiency and reliable
performance. The new roof-mounted cylinders are more than 60% lighter than those
currently in use and will provide bus operators with extended driving range, as well as
improved vehicle fuel economy.

5th May, 2006

Tata Motors, India, and Marcopolo, Brazil, announce joint venture

The joint venture, in which Tata Motors will hold 51% of the equity and Marcopolo
will hold 49%, will set up a new manufacturing facility. It will go on stream in a year's
time, and produce a variety of buses including 16 to 54-seater standard buses, 18 and 45-
seater luxury buses, luxury coaches, and low-floor city buses. The joint venture will also
explore emerging opportunities in Bus Rapid Transit System.

The joint venture will take help with technology and expertise in chassis and
aggregates from Tata Motors, and expertise and know-how in processes and systems for
bodybuilding and bus body design from Marcopolo. Both companies will actively
participate in the management. The buses will conform to international standards in
quality and safety, and will be marketed not only in India but also in all Tata Motors
focused markets globally.


14th December, 2006

Fiat Auto and Tata Motors announce forming a joint venture in India

The agreement calls mainly for the creation and establishment of an industrial joint
venture in India, located at the Fiat plant at Ranjangaon, in the State of Maharashtra.
With capacities to produce in excess of 100,000 cars and 200,000 engines and
transmissions yearly, at steady state, the Ranjangaon plant will manufacture vehicles for
the Indian and overseas markets. Both Fiat and Tata vehicles will be manufactured at the
same facility, which will be managed equally by the two Shareholder Partners.

Fiat Auto will introduce its premium cars for the B and C segments, namely the
Fiat Grande Punto, and the Fiat Linea whose worldwide premiere occurred at the Istanbul
Motorshow in early November.

Fiat branded cars will be distributed by Tata through the Tata-Fiat dealer network
as per the arrangement already in place since March 2006. The Tata-Fiat dealer network
will progressively increase to 100 outlets for the launch of the new models to cover the
entire length and breadth of the country. Currently, 42 Tata-Fiat dealerships are already
operational. Manufacturing of Tata cars in the joint venture will supplement the
production capacities of the Tata Motors Car Plant in Pune to meet growing demand and
to prepare for new Tata car models.

18th December, 2006

Tata Motors & Thonburi of Thailand set up joint venture in Thailand for pickup

trucks

The joint venture, in which Tata Motors will hold 70% of the equity and Thonburi
30%, will get vehicles manufactured in Thonburi‟s manufacturing facility. It will go on
stream in a year‟s time.


The joint venture will facilitate Tata Motors address the Thailand market, the
second largest pickup market in the world after the US. Both partners will jointly manage
the operation. The pickup trucks will conform to international standards in quality and
safety, and will be marketed in Thailand and exported to other potential markets in the
region.

14th February, 2007

Fiat and Tata announce agreement for pick-up production in Argentina

Fiat and Tata Motors are expanding their strategic co-operation with the start of an
industrial project outside India. This is a further significant step towards an integrated
strategy of targeting specific markets and segments.

The pick-up, based on the new generation Tata pick-up truck, will be sold in South
and Central America and select European markets through Fiat Automobiles‟ distribution
and importer network. This will permit the Fiat brand to aggressively enter the medium
pick-up sector, thanks to Tata Motors‟ specific know-how.

26th March, 2008

Tata Motors enters into Definitive Agreement with Ford for purchase of Jaguar

Land Rover

Tata Motors today announced that it has entered into a definitive agreement with
the Ford Motor Company for the purchase of Jaguar Land Rover, comprising brands,
plants and Intellectual Property Rights.

The transfer of ownership to Tata Motors is expected to close by the end of the next
quarter, subject to applicable regulatory approvals.


The total amount to be paid in cash by Tata Motors for Jaguar Land Rover upon
closing will be approximately US $2.3 billion. At closing, Ford will then contribute up to
approximately US $600 million to the Jaguar Land Rover pension plans

Commenting on the agreement, Chairman of Tata Sons and Tata Motors, Mr. Ratan
N. Tata, said, "We are very pleased at the prospect of Jaguar and Land Rover being a
significant part of our automotive business. We have enormous respect for the two brands
and will endeavour to preserve and build on their heritage and competitiveness, keeping
their identities intact. We aim to support their growth, while holding true to our principles
of allowing the management and employees to bring their experience and expertise to bear
on the growth of the business."

Mr. Alan Mulally, President and CEO of the Ford Motor Company, said, "Jaguar
and Land Rover are terrific brands. We are confident that they are leaving our fold with
the products, plan and team to continue to thrive under Tata's stewardship. Now, it is time
for Ford to concentrate on integrating the Ford brand globally, as we implement our plan
to create a strong Ford Motor Company that delivers profitable growth for all."

As part of the transaction, Ford will continue to supply Jaguar Land Rover for
differing periods with powertrains, stampings and other vehicle components, in addition to
a variety of technologies, such as environmental and platform technologies. Ford also has
committed to provide engineering support, including research and development, plus
information technology, accounting and other services.


4. Product Range

Indica Indica
Indica V2
Xeta Dicor

Passenger Indigo
Indigo
Cars Marina

Fiat
Cars

Utility Safari Sumo
Sumo
Vehicles Dicor Grande

Tata Starbus & Other
Motors Buses Globus Buses

Medium & Tata
Heavy Novus

Trucks Intermediate

Light & Tata
Small TL 4X4 Ace

Defence
Vehicles


5. Quality Policy

Tata Motors is committed to maximizing customer satisfaction and strives to
achieve the goal of excellence, by continual improvement, through ongoing design and
development, manufacture and sale of reliable, safe, cost-effective, quality products and
services of international standards, using environmentally sustainable technologies, for
improving levels of efficiency and productivity within its plants and ancillaries.

Tata Motors also has commitment towards improving the quality of life of its
employees, both within and outside its plants and offices, through improved work
practices and social welfare schemes.

Our „Quality Policy‟ underlines our commitment to the manufacture of quality
products using “environmentally sustainable technologies”. The „Environmental Policy‟
makes specific commitment to prevention of pollution and management review of the
environment management system.

5.1 Environmental Policy

TATA Motors reaffirms its commitment to minimize the adverse impacts of its products,
operations and services on the environment.

Towards this end, it shall strive to:

 Establish sound environment objectives and targets & a process of reviewing them.

 Comply with all applications legal / regulatory & other Environment requirement.

 Reduce the emission levels of vehicles in full compliance of the regulatory norms &
proactively work with the industry, Government, other related industries & agencies to
bring in international practices.


 Use of environmentally sustainable technologies & practices for prevention of
pollution and the continual improvement in environment performance.

 Conserve natural resources and energy by minimizing their consumption & “wastage.

 Minimize wastage generation, enhance recovery & recycling of material and develop
Eco-friendly wastage disposal practices.

 Building awareness of our work force, customers and vendors on Environment issues.

6. Management Levels


To focus effectively on the issues and ensure expedient resolution of diverse
matters, the Board has constituted a set of Committees with specific terms of
reference/scope. The Committees operate as empowered agents of the Board as per their
Charter/ terms of reference. Targets set by them as agreed with the management are
reviewed periodically and mid-course corrections are also carried out. The minutes of the
meetings of all Committees of the Board are placed before the Board for discussions /
noting. The relationship between the Board, the Committees and the senior management
functions is illustrated alongside.


6.1 Management of Tata Motors
6.1.1 Board of Directors
 Mr. Ratan N Tata (Chairman)
 Mr. N A Soonawala
 Dr. J J Irani
 Mr. V R Mehta
 Mr. R Gopalakrishnan
 Mr. Nusli N Wadia
 Mr. S M Palia
 Dr. R A Mashelkar
 Mr. Ravi Kant
 Mr. P M Telang

6.1.2 Senior Management
 Mr. Ravi Kant Managing Director
 Mr. P M Telang Executive Director (Commercial Vehicles)
 Mr. Rajiv Dube President (Passenger Cars)
 Mr. C Ramakrishnan Chief Financial Officer
 Mr. P Y Gurav Vice President (Corporate Finance-Accounts and Taxation)
 Dr. S J Tambe Vice President (Human Resource)
 Mr. Zackria Sait Vice President (Technical Services)
 Mr. A M Mankad Head (Car Plant)
 Mr. S B Borwankar Head (Jamshedpur Plant)
 Mr. S Krishnan Vice President (Commercial-PCBU)
 Mr Ravi Pisharody Vice President (Sales & Marketing)
 Mr. H K Sethna Company Secretary

6.1.3 Corporate Communications
 Mr. Debasis Ray (Head - Corporate Communications)


6.2 Organization Structure of Manickbag Automobiles Pvt Ltd

Managing
Partner

Manager Manager Manager Manager Manager
Sales Spares Accounts Service Accidents

Event Sales Assistants Assistants
Manager Representative

Assistant Admin Service
Manager Staff Staff

Store Supervisor Service
Keeper Advisor

Biller Works
Incharge

Cashier Service
Supervisor

Mechanics


7. Competitors for Tata Motors (LCV Segment)
7.1 Piaggio

It all began in 1884, when Rinaldo Piaggio constituted the Genoese
company Piaggio & Co. which concentrated initially on carpentry for
naval outfitting. The rapid growth of both the company and Italian
industry on the whole at the beginning of the twentieth century
spurred Rinaldo to diversify production, and in 1918, Piaggio & Co.
began constructing railway carriages. In 1924, Piaggio was manufacturing funiculars,
trams, buses, trains and, above all, aircraft.

After the 2nd World War, Enrico Piaggio, having taken over from his father
Rinaldo, converted production to meet growing market needs for the means of
transportation which could overcome the problems of the mobility of the individual and
gave the engineer Corradino D‟Ascanio the job of designing what was to become the most
famous and most sold two-wheeler in the world: the Vespa - one of the best known
symbols of Italian style.

In the April of 1946, the first 15 Vespas left the Pontadera factory. Since then, over
16 million have been produced. A few years later, in 1948, Piaggio launched three-wheel
vehicle - Ape. Having created a joint venture between Piaggio and Daihatsu in 1993, the
company started producing microvans under the brand of Daihatsu Hijet (in the UK and
Benelux countries) and Porter (in the rest of Europe). The success and brand recognition
was enormous.

In 2001, having refreshed the arrangement twice, both companies agreed to
terminate the contract, staying still in co-operation - Daihatsu would now supply drive
trains and technical development to Piaggio, who would market the vehicle.


The Group currently operates within the following brands:

Piaggio (scooters, light commercial vehicles and vehicles for individual mobility)
Gilera (scooters and motorcycles)
Vespa (scooters)
Derbi (scooters and motorcycles)
Aprilia (scooters)
MOTO Guzzi (scooters)

7.2 Force Motors

Force Motors Ltd founded in 1958 as Bajaj Tempo Ltd. is a
manufacturer of three wheelers, multi utility and cross country
vehicles, light commercial vehicles, tractors and now heavy
commercial vehicles. A company that has reinvented itself. A
fully vertically integrated automobile company, with expertise in Design, Development
and Manufacture of the full spectrum of Automotive Components, Aggregates and
Vehicles.

Four decades ago, Force Motors started production of the HANSEAT 3-Wheelers
in collaboration with Vidal & Sohn Tempo Werke Germany and went on to establish a
strong presence in the “Light Commercial Vehicles” (LCV) field with the MATADOR.
The proverbial LCV in India. Through the 80s and 90s, especially in the last 5 years with a
major product development effort, Force Motors has introduced new Light Commercial
Vehicles, a new family of Utility Vehicles, new state-of-the-art Tractors, and a new range
of Three-Wheelers.
The word 'Force' is not just the product of 'mass' and 'acceleration'. It reflects values
of ethical business, strength in technology, in manufacturing and energy in product
development. It is also the binding force in close and mutually beneficial relations with
customers, dealers, suppliers and business associates.


Force is the dynamism with which we venture into our future supported by the
array of Technical Collaborations and Business Alliances with world leaders like MAN,
Daimler Chrysler and ZF.

7.2.1 Five areas of excellence support the five market segments:
 Research and Development - Using a 150 terminal CAD installation, and modern

testing facilities, staffed by 400 young engineers and technicians.

 Production Engineering - Backed by a modern CAM Tool Room and run by 450

young and skilled engineers and staff.

 Power Pack Manufacturing - State of the art facilities, for in house manufacturing of

engines and transmission components.

 Vehicle Manufacturing - Complete, with in-house foundry, press shops, robotised

body welding, electrophoretic dip painting and high quality assembly facilities.

 Marketing Excellence - Strengthen organizational commitment to deliver superior

customer value through better quality products and higher responsiveness to customer

needs and aspirations.

7.2.2 Products Offered

1. Three Wheelers
2. Light Commercial Vehicles
3. Multi Utility Vehicles
4. Tractors
5. Heavy Commercial Vehicles


7.3 Mahindra & Mahindra

Mahindra & Mahindra Limited (M&M) is a major automaker in
India. It is the flagship strategic business unit of the Mahindra
Group. The company was set up in 1945. The company first
traded steel with suppliers in England and the United States.
Real business activity of M&M began by assembling complete knock down (CKD) Jeeps
in 1949. The company expanded to indigenous manufacture of Jeep vehicles with a high
level of local content under license from Kaiser Jeep and later American Motors (AMC).

M&M soon branched out into manufacturing agricultural tractors and light
commercial vehicles (LCV‟s). It later expanded its operations to secure a significant
presence in many more important sectors. The Mahindra Group‟s Automotive Sector is in
the business of manufacturing and marketing utility vehicles and light commercial
vehicles, including three-wheelers. It is the market leader in utility vehicles in India since
inception, and currently accounts for about half of India‟s market for utility vehicles

The company has now transformed itself into a group of business units that caters
to the Indian and overseas markets with a presence in vehicles, farm equipment,
information technology, trade and finance related services, as well as infrastructure
development.

By 2005, M&M had become the largest producer of SUVs in India. The company
has recently started a separate sector, the Mahindra Systems and Automotive Technologies
(MSAT), to focus on developing components and offering engineering services.

Over the years, the Group has developed a large product portfolio catering to a
diverse customer base spanning rural and semi-urban customers, defence requirements and
luxurious urban utility vehicles. In 2002, it launched the indigenously engineered world-
class sports utility vehicle-Scorpio, which bridges the gap between style and adventure,
luxury and ruggedness, and performance and economy.


The Group exports its products to several countries in Europe, Africa, South
America, South Asia and the Middle East.The International Operations of the Automotive
Sector focuses on the international business. Mahindra International, a joint venture
between Mahindra & Mahindra Limited and International Truck and Engine Corporation,
will manufacture trucks and buses for India and export markets. It will also provide
component sourcing and engineering services to International Truck and Engine
Corporation.

AutomartIndia is India‟s largest multi-brand used car company. The Company‟s
mission is to create India‟s largest automobile and automobile-related products
distribution network by providing dealers and customers with the largest choice of unique
world-class products and services.

1. 4/3 Wheelers
2. Pik – Ups
3. Light Commercial Vehicles (LCV‟s)
4. Sport Utility Vehicles (SUV‟s)
5. Used cars - Purchase, Sale and Finance
6. Utility Vehicles


7.4 Bajaj

Bajaj Auto is a major Indian automobile manufacturer. It is
India's largest and the world's 4th largest two- and three-
wheeler maker. It is based in Pune, Maharashtra, with plants
in Akurdi and Chakan (near Pune),Waluj (near Aurangabad)
and Pantnagar in Uttaranchal. Bajaj Auto makes and exports motor scooters, motorcycles
and the three wheelers.

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-wheelers in
India. In 1959, it obtained license from the Government of India to manufacture two- and
three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,
it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell
500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle
and produced and sold 1 million vehicles in a year.

Over the last decade, the company has successfully changed its image from a
scooter manufacturer to a two wheeler manufacturer. Its real growth in numbers has come
in the last four years after successful introduction of a few models in the motorcycle
segment.It has been reported that Bajaj is headed for a de-merger into two separate
companies: Bajaj Auto and Bajaj Finance. It is expected that the sum of the parts created
will be worth more that the current whole, as was the case in the de-merger of Reliance
Industries.

In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG
(holding company of KTM Sportmotocycles AG). The two companies have signed a
cooperation deal, by which KTM will provide the know-how for joint development of the
water-cooled 4 stroke 125 and 250 cc engines, and Bajaj will take over the distribution of


KTM products in India and some other Southeast Asian nations. Bajaj Auto said it is open
to take a majority stake in KTM and is also looking at other takeover opportunities. On the
8th of January 2008, Managing Director Rajiv Bajaj confirmed the collaboration and
announced Bajaj Auto's intention to gradually increase their stake in KTM to 25%.

The sub-1 ton cargo segment also has shown a robust growth at 15 per cent, and
Bajaj Auto has grown in line with the industry, with its market share remaining at a little
over 26 per cent. Like the Mega, the Company has launched the CNG version of its cargo
vehicle in cities where diesel vehicles are now banned.

1. Motorcycles
2. Scooters
3. Three Wheelers (Goods Carrier)
4. Three Wheeler (Passenger Carrier)


A project report on orgnoziation study of tata motors

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