2. HISTORY
INCORPORATED IN 1994.
FIRST INDIAN COMPANY TO RAISE FUNDS
FROM INTERNATIONAL MARKETS
2ND LARGEST BANK IN INDIA
NETWORK OF 1308 BRANCHES
3950 ATMS
SUBSIDIARIES IN UK, RUSSIA, CANADA,
SINGAPORE etc
Launched private banking in 2002.
3. SERVICES
Wide variety of deposit products such as internet and
mobile banking.
Credit and debit cards.
Demat accounts ,homeloans,carloans etc.
Travel cards wuth US dollars , euro,pound etc.
INVESTMENT PRODUCTS
Investment in mutual funds.
Govt. of India bonds.
4. CEO AND MD
KV Kamath MD & CEO, ICICI. 57, is the
man credited with driving not only ICICI
Bank's growth, but also that of the entire
financial services sector in the country-
That he has gained one position moving
from No 8 in 2003 to No 7 this year, speaks
of his growing influence and power within
corporate circles in India.
This was the year that also saw ICICI
Bank hit the capital markets with one of the
biggest equity issues
Kamath may easily be called the one
who transformed the face of Indian
banking.
5. SWOT ANALYSIS
The SWOT Analysis enables a company to recognize its market
standing and adopt strategies accordingly. Here SWOT analysis of
ICICI bank is made to understand the positioning of the bank better:
STRENGTHS
1. BRAND NAME:
ICICI Bank has earned a reputation in the market for extending quality
services to the market vis-à-vis its competitors. It has earned a strong Brand
name in banking in a very short span of time.
2. MARKET SHARE:
ICICI Bank has the largest market share of 34% in the IT & ITES industry in
Hyderabad according to our survey (within the limitation of the sample size.)
6. SWOT ANALYSIS
3. HUGE NETWORK: ICICI Bank has the highest number of linked
branches in the country. The bank operates through a network of
450 BRANCHES AND over 1800 ATMs across India, thus enabling
them to serve customer in better way.
4. DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under
its belt, which help it to extend the relationship with existing
customer. ICICI Bank has umbrella of products to offer their
customers, if once customer has relationship with the bank. Some
Products, which ICICI Bank is offering are:
• Retail Banking
• Business Banking
• Merchant Establishment Services (EDC Machine)
• Personal loans & Car loans
• Demat Services with E-Broking
• Mutual Fund (ICICI Bank is the Distributor of all Mutual Fund)
• Insurance
• Housing Loans
7. STRENGTHS:
5. WORKING HOURS:
ICICI is the only bank which is having its working
hours from 8 to 8 which is one of the major strength
of ICICI Bank with respect to IT & ITES Industry.
8. WEAKNESSES
1. TRANSACTION COST: ICICI Bank charges
high cost for its transactions
2. FOCUS ONLY ON HIGH END CUSTOMERS
3. DEFENSIVE APPROACH IN LENDING
4. LITTLE PRESENCE OUTSIDE INDIA
5. POOR CUSTOMER CARE/SERVICE
9. OPPORTUNITIES
1. NEW IT & ITES COMPANIES: IT & ITES sector is on
a boom in the Indian market context, with new
companies mushrooming in the market; it opens the door
for ICICI bank to capture the huge untapped market.
2. Dissatisfied Customers of Other Banks: The group
from its survey and analysis of IT companies have found
out that there are many companies which are not
satisfied with its current bank, so ICICI with its superior
service quality and long working hours can capture those
customers.
10. 3. Business advising for smaller Players: The
analysis has also indicated that the concept of
business advising though very popular with the
higher end players is virtually non existent in the
lower end of the market
11. THREATS
1. Dissatisfied Customers
2. Ever improving nationalized banks: With PSU
banks like SBI going all out to compete with
the private banks and government giving them
a free hand to do so, it can prove to be serious
threat for banks like ICICI
3. Advent of MNC banks: Large numbers of MNC
banks are mushrooming in the Indian market
due to the friendly policies adopted by the
government
