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OnlineRetail
Industry
CarolynGagnon&JonathanGoyette
IntroductionandOutline
✖ History of Online Retail
✖ Who are the customers?
✖ Types of Online Shopping
✖ Fall of the Brick ...
HistoryofOnlineRetail
1979
Entrepreneur
Michael
Aldrich invents
online
shopping
1994
First secure
online retail
transactio...
Onlineretailcustomers
72%ofmillennials
shoponlinebefore
visitingastore
Webroomersvs.Showroomers
Webrooming
✖ Research online before
going in store to buy
✖ These customers prefer
comparing prod...
FalloftheBrickandMortar
Are malls and physical stores becoming
obsolete?
moremallsacrossAmericaarestartingtolooklikethis
TheShoppingMall
✖ Nearly 200 malls across the united
States are suffering 35% vacancy rates
✖ No longer need to go to the ...
BrooklynProjectsExample
Toronto and LA based store
HistoryofBP
✖ Brooklyn Projects is a world
renowned skate shop located in the
heart of Los Angeles.
✖ Founded December 200...
BPL.A
BPLA
✖ Backyard Mini Ramp
✖ Online Shop
✖ Brand New Website
✖ Star Studded Clientele
✖ Street Shop
✖ Art Gallery
✖ Pro Ska...
BrooklynProjectsCanada
✖ 2013 2 Montreal locations.
✖ No Online Presence
✖ Mall locations
✖ No Special Appearances
✖ No Ma...
TheNumbers
Los Angeles
Location.
Weekly Income
average 2015.
$42,000-$49,000
Toronto Location
Weekly Income
average 2015.
...
Shopify
Canadian based e-commerce platform
$7Billion
in current sales
across North America
150,000users
$30 - $180 per month to
set up an account
Unlimited Products ...
BuildAbusinessprogramby:Shopify
✖ 2010 Shopify launched a competition
to create a business and sell through
their platform...
High-end Canadian department store
HoltRenfrewExample
✖ One of Canada’s only high-end
department stores
✖ Recently closed stores in Quebec city and
Ottawa
✖ No online shopping ...
LuxuryDepartmentstoresinCanada
Online Store No Online Store
Place your screenshot here
HoltRenfrewOnline
No online shopping, browse and store availability
Place your screenshot here
NordstromOnline
Interactive website, easy browsing, large amounts of
products.
Thanks!
Any questions?
Online retail industry
Online retail industry
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Online retail industry

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Online retail industry

  1. 1. OnlineRetail Industry CarolynGagnon&JonathanGoyette
  2. 2. IntroductionandOutline ✖ History of Online Retail ✖ Who are the customers? ✖ Types of Online Shopping ✖ Fall of the Brick and Mortar ✖ Brooklyn Projects Example ✖ Shopify ✖ Holt Renfrew Example ✖ Question Period
  3. 3. HistoryofOnlineRetail 1979 Entrepreneur Michael Aldrich invents online shopping 1994 First secure online retail transaction is made 1991 Commercial use of the World Wide Web begins
  4. 4. Onlineretailcustomers
  5. 5. 72%ofmillennials shoponlinebefore visitingastore
  6. 6. Webroomersvs.Showroomers Webrooming ✖ Research online before going in store to buy ✖ These customers prefer comparing products online ✖ Looking to avoid shipping costs ✖ Want to physically touch the product Showrooming ✖ Look for the product in store before returning home and buying online ✖ Many will shop in one store and purchase from another ✖ Like speaking to in- store associates about the product
  7. 7. FalloftheBrickandMortar Are malls and physical stores becoming obsolete?
  8. 8. moremallsacrossAmericaarestartingtolooklikethis
  9. 9. TheShoppingMall ✖ Nearly 200 malls across the united States are suffering 35% vacancy rates ✖ No longer need to go to the mall for specialized goods ✖ Mall shopping is being seen more as an excursion than a necessity
  10. 10. BrooklynProjectsExample Toronto and LA based store
  11. 11. HistoryofBP ✖ Brooklyn Projects is a world renowned skate shop located in the heart of Los Angeles. ✖ Founded December 2002. ✖ Dominique DeLuca, former pro BMXer,Skateboarder,MTV VJ. ✖ Japan location Opened 2005.
  12. 12. BPL.A
  13. 13. BPLA ✖ Backyard Mini Ramp ✖ Online Shop ✖ Brand New Website ✖ Star Studded Clientele ✖ Street Shop ✖ Art Gallery ✖ Pro Skate Team ✖ Major Collaborations
  14. 14. BrooklynProjectsCanada ✖ 2013 2 Montreal locations. ✖ No Online Presence ✖ Mall locations ✖ No Special Appearances ✖ No Marketing ✖ No Events ✖ No Skate team ✖ Limited Releases ✖ 2014 Toronto Queen Street Location ✖ BP Toronto Website
  15. 15. TheNumbers Los Angeles Location. Weekly Income average 2015. $42,000-$49,000 Toronto Location Weekly Income average 2015. $23,000-$26,500 Montreal Location Weekly Income average 2015. $520-$950 February Bankruptcy.
  16. 16. Shopify Canadian based e-commerce platform
  17. 17. $7Billion in current sales across North America 150,000users $30 - $180 per month to set up an account Unlimited Products and 24/7 Support Shopify
  18. 18. BuildAbusinessprogramby:Shopify ✖ 2010 Shopify launched a competition to create a business and sell through their platform. ✖ Created nearly 1,400 new businesses and 3.5 million dollars in sales ✖ Runs once a year, the winners received $100,000
  19. 19. High-end Canadian department store HoltRenfrewExample
  20. 20. ✖ One of Canada’s only high-end department stores ✖ Recently closed stores in Quebec city and Ottawa ✖ No online shopping presence ✖ Facing changes because of new American presence in the Canadian market. HoltRenfrew
  21. 21. LuxuryDepartmentstoresinCanada Online Store No Online Store
  22. 22. Place your screenshot here HoltRenfrewOnline No online shopping, browse and store availability
  23. 23. Place your screenshot here NordstromOnline Interactive website, easy browsing, large amounts of products.
  24. 24. Thanks! Any questions?

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