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OnlineRetail
Industry
CarolynGagnon&JonathanGoyette
IntroductionandOutline
✖ History of Online Retail
✖ Who are the customers?
✖ Types of Online Shopping
✖ Fall of the Brick and Mortar
✖ Brooklyn Projects Example
✖ Shopify
✖ Holt Renfrew Example
✖ Question Period
HistoryofOnlineRetail
1979
Entrepreneur
Michael
Aldrich invents
online
shopping
1994
First secure
online retail
transaction is
made
1991
Commercial
use of the
World Wide
Web begins
Onlineretailcustomers
72%ofmillennials
shoponlinebefore
visitingastore
Webroomersvs.Showroomers
Webrooming
✖ Research online before
going in store to buy
✖ These customers prefer
comparing products
online
✖ Looking to avoid
shipping costs
✖ Want to physically
touch the product
Showrooming
✖ Look for the product in
store before returning
home and buying
online
✖ Many will shop in one
store and purchase
from another
✖ Like speaking to in-
store associates about
the product
FalloftheBrickandMortar
Are malls and physical stores becoming
obsolete?
moremallsacrossAmericaarestartingtolooklikethis
TheShoppingMall
✖ Nearly 200 malls across the united
States are suffering 35% vacancy rates
✖ No longer need to go to the mall for
specialized goods
✖ Mall shopping is being seen more as
an excursion than a necessity
BrooklynProjectsExample
Toronto and LA based store
HistoryofBP
✖ Brooklyn Projects is a world
renowned skate shop located in the
heart of Los Angeles.
✖ Founded December 2002.
✖ Dominique DeLuca, former pro
BMXer,Skateboarder,MTV VJ.
✖ Japan location Opened 2005.
BPL.A
BPLA
✖ Backyard Mini Ramp
✖ Online Shop
✖ Brand New Website
✖ Star Studded Clientele
✖ Street Shop
✖ Art Gallery
✖ Pro Skate Team
✖ Major Collaborations
BrooklynProjectsCanada
✖ 2013 2 Montreal locations.
✖ No Online Presence
✖ Mall locations
✖ No Special Appearances
✖ No Marketing
✖ No Events
✖ No Skate team
✖ Limited Releases
✖ 2014 Toronto Queen Street Location
✖ BP Toronto Website
TheNumbers
Los Angeles
Location.
Weekly Income
average 2015.
$42,000-$49,000
Toronto Location
Weekly Income
average 2015.
$23,000-$26,500
Montreal Location
Weekly Income
average 2015.
$520-$950
February
Bankruptcy.
Shopify
Canadian based e-commerce platform
$7Billion
in current sales
across North America
150,000users
$30 - $180 per month to
set up an account
Unlimited Products and
24/7 Support
Shopify
BuildAbusinessprogramby:Shopify
✖ 2010 Shopify launched a competition
to create a business and sell through
their platform.
✖ Created nearly 1,400 new businesses
and 3.5 million dollars in sales
✖ Runs once a year, the winners
received $100,000
High-end Canadian department store
HoltRenfrewExample
✖ One of Canada’s only high-end
department stores
✖ Recently closed stores in Quebec city and
Ottawa
✖ No online shopping presence
✖ Facing changes because of new American
presence in the Canadian market.
HoltRenfrew
LuxuryDepartmentstoresinCanada
Online Store No Online Store
Place your screenshot here
HoltRenfrewOnline
No online shopping, browse and store availability
Place your screenshot here
NordstromOnline
Interactive website, easy browsing, large amounts of
products.
Thanks!
Any questions?

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Online retail industry