AMADEUS - BTO 2014 - Travel Trends - Tommaso Vincenzetti
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BTO 2014 2 e 3 dicembre, a Firenze in Fortezza da Basso AMADEUS Tommaso Vincenzetti Marketing and Business Development Director, Amadeus Italia Travel Trends Day TWO | #3 Focus Hall | 9.20 - 10.10 http://www.buytourismonline.com/eventi/travel-trends/ Nuove tendenze nel travel: ecco il “Bleisure”. Le tendenze in atto nei viaggi business e leisure puntano verso una sempre maggiore attenzione al benessere di chi viaggia, al comfort e alla sostenibilità. Emergono nuove tendenze che vedono il crescente abbinamento tra soggiorni di business travel e di relax personale. Nasce così il “bleisure”, un trend che richiede da parte delle agenzie di viaggio una diversa sensibilità alle esigenze del viaggiatore d’affari che oggi desidera cogliere l’opportunità offerta dalla trasferta di lavoro per trascorrere tempo con la famiglia, per coccolarsi o per coltivare i propri interessi personali. Speakers Tommaso Vincenzetti Marketing and Business Development Director Amadeus Italia Flavia Trezzini Marketing & Communications Manager Italy AirPlus International Questo slot è nato dalla collaborazione scientifica tra Amadeus / AirPlus International / Guida Viaggi e BTO 2014 sul topic “Offline vs Online”.
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AMADEUS - BTO 2014 - Travel Trends - Tommaso Vincenzetti
- 2. Leisure Travel Trends ©2014AmadeusITGroupSA Tommaso Vincenzetti Marketing & Business Development Director @tommaso_v
- 3. ©2014AmadeusITGroupSA Page 3 ©2014AmadeusITGroupSA A history of shaping the future of travel _ Amadeus history2
- 4. ©2014AmadeusITGroupSA Page 4 Shaping the future of travel I macro trend che guideranno l’industria del turismo nella prossima decade Oxford Economics is the world leader in global forecasting and quantitative analysis for business and government, and the most trusted resource for decision-makers seeking independent thinking and evidence-based research _ Istituto di ricerca: • Oxford Economics _ Autore: • Andrew Tessler _ Metodo: • Previsioni macro-economiche con modello TDM • Interviste con Top Executive di aziende leader: Airbus, Boeing, Etihad, IHG, TUI, etc
- 7. ©2014AmadeusITGroupSA Page 7 Global Travel Trends •Oxford Economics is the world leader in global forecasting and quantitative analysis for business and government, and the most trusted resource for decision-makers seeking independent thinking and evidence-based research Viaggiatori + 3,4% YOYPIL _ Flussi turistici Vs PIL globale + 5,6% YOY
- 8. ©2014AmadeusITGroupSA Page 9 Personalizzato Sostenibile Come vediamo il futuro dei viaggi? I viaggiatori hanno accesso a una quantità sempre maggiore di informazioni, cerceheranno soluzioni personalizzate di loro interesse L’industria dei viaggi dovrà prevedere una crescita economicamente sostenibile e responsabile dell’ambiente e della società Connesso I viaggiatori desiderano un’esperienza di viaggio semplice e door-to-door
- 10. ©2014AmadeusITGroupSA Il 35% del mercato turistico mondiale è generato ONLINE Source: Phocuswright'sGlobal Online Travel Overview Third Edition
- 11. ©2014AmadeusITGroupSA Il 33% del mercato turistico italiano è generato ONLINE Source: Phocuswright'sEuropean Online Travel Overview Third Edition
- 12. ©2014AmadeusITGroupSA Page 13 Turismo online in Italia La distribuzione delle vendite per comparto merceologico Fonte: Ricerca Politecnico eCommerce B2C in Italia 2011 2012 2013 Abbigliame nto Grocery Altro Informatica ed elettronica 5.032 mln € 5.754 mln € 6.779 mln € 8.081 mln € 9.565 mln € 5.772 mln € 4.107 mln € 11.305 mln € 13.278 mln € Turismo Assicurazioni Editoria
- 13. ©2014AmadeusITGroupSA Page 14 Turismo online in Italia La distribuzione delle vendite per comparto merceologico Fonte: Ricerca Politecnico eCommerce B2C in Italia 2011 2012 2013 +10% +11% Abbigliamento Altro Assicurazioni Editoria Grocery Informatica ed elettronica Turismo 20142013 20142013 20142013 20142013 20142013 20142013 20142013 Crescita 2014 su 2013 Crescita media annuale (2010-2014) Y x +15% per i Trasporti aerei +20% Trasporti ferroviari Stabili i portali di Prenotazione Hotel +10% per le Online Travel Agency
- 14. ©2014AmadeusITGroupSA Quota di prenotazione online via mobile: Dal 11% nel 2013 al 20% nel 2015 in Europa Source: PhoCusWright’s European Online Travel Overview Ninth Edition , December 2013
- 20. ©2014AmadeusITGroupSA Page 21 L’evoluzione della distribuzione turistica Flight Accomodation Flight Accomodation Flight Accomodation In trip LCC Mobile 90’s 00’s Today Expense Reports Sharing Economy Revenue Managemen Upsell, Cross Sell Specialisation services Destination Content Ground Transportation Leisure Activities Ancillaries
- 21. ©2014AmadeusITGroupSA Page 23 Nuovi contenuti e nuovi modelli di business
- 22. ©2014AmadeusITGroupSA Page 24GSMA Mobile economy 2013” ATKearney La contestualizzazione dell’offerta via Mobile
- 24. Low Cost
- 25. ©2014AmadeusITGroupSA Page 28 27% 73% Market Share Europa 2014* Vettori Low Cost Vettori Tradizionali 57% 53% 50% 49% 47% 36% 36% 35% 32% 26% 26% 24% 23% Market Share Low Cost per Nazione *Ricerca: Deutsches Zentrum fur Luft –und Raumfahrt 2014 Market Share calcolata considerando il numero di partenze per settimana nel periodo Gennaio-Giugno 2014.
- 26. ©2014AmadeusITGroupSA Page 29 La crescita del mercato Low Cost _ Il modello di business di LCC e vettori tradizionali sta convergendo ma rimarrà distinto _ L’Europa con 250M di voli rappresenta il più grande mercato per LCC (NA 173M – Asia 117M) Le sfide per il modello LCC Premium Services Price Transparancy Travel Information Frequent Flyers Cards Asssigned Seats Long Haul Fleet diversification Wider Network Multi-channel distribution Legacy costs
- 27. ©2014AmadeusITGroupSA Page 30 Requisiti fondamentali di una "Travel App" Fonte: Amadeus End Traveller Mobile Needs at Destination Study by TNS (IT Travellers) - Oct 2012 Mappe Trasporti/online check-in Gestione itinerari di viaggio Fornitori (Accor, AZ) OLTA App Hotel, Ristoranti e Locali Strumenti di viaggio generici (meteo, valute) Metasearch App (Kayak) Informazioni turistiche Guide turistiche multimediali Informazioni & intrattenimento Business TravelBothLeisure Travel 100 80 60 40 20 0 0 20 40 60 80 100 Viaggiatori Leisure e Business in Italia
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- Over the years Amadeus has continued to grow and we have seen many changes. We have expanded our business to 195 markets. There has been an exponential increase in the number of travel players working with Amadeus and we have seen the birth and growth of online travel. In 1996 we launched our e-Commerce division. During 2013, our customers sold more than Euro 28.5 billion Euros worth of travel using our e-Commerce technology. That makes us the second largest e-Commerce player in the world behind Amazon. In 2000 we expanded our business into complementary areas such as Airline IT and now Amadeus provides reservation, inventory and departure and control services to more than 116 airline IT systems. And leveraging our expertise in this area have we been able to diversify into IT solutions for hotel, rail and airports. Our most recent business expansion was in December 2013 when we acquired Newmarket International, a leader in Hotel IT. (COMMENT MILESTONES ON THE SLIDE AS APPROPRIATE TO AUDIENCE)
- L’industria globale del Travel si è ripresa rapidamente dalla crisi finanziaria del 2009 e le previsioni sono di forte crescita. Ci si aspetta che i flussi globali di viaggiatori con pernottamento crescano ad un ritmo del 5,4% annuo lungo il prossimo decennio; in modo sensibilmente più veloce rispetto al PIL (che crescerà del 3,4%) e più in linea con la prevista espansione dei mercati globali del 5,8%. Dalla crisi finanziaria i pernottamenti alberghieri internazionali stanno surclassando quelli domestici, che registreranno un potenziale calo della domanda di pernottamenti. In termini di flussi di viaggiatori con pernottamento, si prevede che APAC, Medio Oriente e Africa saranno le regioni a più alta crescita nei prossimi dieci anni; APAC quasi raddoppierà il tasso di crescita del periodo ‘12-’23. Ciò nonostante la quota europea resterà dominante fino al 2023. L’ Europa continuerà a mantenere la maggioranza dei pernottamenti domestici con una quota prevista del 62% vs 22% di APAC Per spesa di viaggi in uscita, APAC sarà leader nella crescita dei prossimi 10 anni; superando l’Europa entro il 2023.
- Since the recession demand for international hotel stays has outpaced demand for domestic hotel stays This suggests that austere domestic hotel spending is the new normal From 2009-2012 international accommodation nights grew by 20% but domestic only grew by 5.8% international stays growing at 5.1% per annum Vs 3.4% for domestic stays
- And so how do we see the future of travel? Shape a personalised travel future Tomorrow’s travellers will want a more personalised way to travel. They want to be able to search for travel experiences that will be unique to them – be it business or leisure. They’ll want local knowledge, advice from fellow travellers about their trips and to share their plans with friends. They’ll expect to be able to choose their seat and pick who they sit next to using social media. They’ll also expect real-time travel information delivered to their devices as well as receive personalised offers at the airport. By working together we can deliver travellers and the travel industry the kind of personalised future that benefits everyone. Shape a connected travel future Tomorrow’s travellers will want the world to join together around their particular needs. They’ll expect their journeys to be one single smooth experience – from thinking of where to go, to buying tickets, to arriving at the airport, to travelling and then reaching their final destination. And if unavoidable disruptions do occur, they’ll expect to be instantly informed on how it will affect them personally. At Amadeus we believe that this desire for connectivity will only grow further – across all modes of transport, experiences and devices. By working together we can connect the many different aspects of the travel industry and deliver connected experiences to travellers everywhere. Shape a sustainable travel future Travel companies are realising that true long-term business sustainability requires not only considering commercial and economic needs, but also making a positive impact on society and the environment – both locally and globally. We’ll all need to be actively involved in understanding and nurturing these areas in order to meet the requirements of today without compromising the needs of tomorrow. What’s more, travellers will be expecting the companies they travel with to be doing exactly that. By working together we can provide travel businesses with more visibility and control over their economic, social and environmental impacts.
- And so how do we see the future of travel? Shape a personalised travel future Tomorrow’s travellers will want a more personalised way to travel. They want to be able to search for travel experiences that will be unique to them – be it business or leisure. They’ll want local knowledge, advice from fellow travellers about their trips and to share their plans with friends. They’ll expect to be able to choose their seat and pick who they sit next to using social media. They’ll also expect real-time travel information delivered to their devices as well as receive personalised offers at the airport. By working together we can deliver travellers and the travel industry the kind of personalised future that benefits everyone. Shape a connected travel future Tomorrow’s travellers will want the world to join together around their particular needs. They’ll expect their journeys to be one single smooth experience – from thinking of where to go, to buying tickets, to arriving at the airport, to travelling and then reaching their final destination. And if unavoidable disruptions do occur, they’ll expect to be instantly informed on how it will affect them personally. At Amadeus we believe that this desire for connectivity will only grow further – across all modes of transport, experiences and devices. By working together we can connect the many different aspects of the travel industry and deliver connected experiences to travellers everywhere. Shape a sustainable travel future Travel companies are realising that true long-term business sustainability requires not only considering commercial and economic needs, but also making a positive impact on society and the environment – both locally and globally. We’ll all need to be actively involved in understanding and nurturing these areas in order to meet the requirements of today without compromising the needs of tomorrow. What’s more, travellers will be expecting the companies they travel with to be doing exactly that. By working together we can provide travel businesses with more visibility and control over their economic, social and environmental impacts.
- Source: PhoCusWright 2014: Mobile Technology Changing the Battleground and PhoCuWright’s European Online Travel Overview Ninth Edition (December 2013) In 2011, the share of online bookings done on mobile was only 3%. Between 2013 and 2015, mobile bookings will grow from 11% to 20% share of the total European online travel market. Mobile is becoming the primary platform for travel
- Instant booking 10-20% hotel booking vengono fatte via mobile
- Pre-trip -> dreaming
- Ricerche anche molti giorni prima
- Viaggio custom made Case sulle palafitte/castelli Tema della professionalizzazione dell’utenza airbnb
- Il mercato potenziale del turismo Cinese in uscita ha già superato l mercato USA e potrebbe raddoppiare fino a raggiungere i 220 milioni di famiglie nei prossimi 10 anni C’e una generazione emergente di cinesi sempre più consapevole del mondo esterno e che ha i mezzi per andarlo a visitare. Chinas is set to surpass the US as the world’s largest domestic travel market in 2017 strictly
- WeChat was estimated to have 440 million active users in Q2 2014 and to be the second largest global messaging service after WhatsApp, which had 500 million active users WeChat is, however, leading the world in terms of monetising its popularity by offering new services, challenging the Alibaba Group in e-commerce and online payments in China Leading Chinese online travel agency Ctrip sells air, train and attraction tickets and groupbuying deals through WeChat and is expected to use it soon for all its products Didi Dache, a leading Chinese taxi app, doubled its number of users to 40 million in one month after starting a partnership with WeChat in January 2014 Low-cost carrier Spring Airlines launched a WeChat service in April 2014 allowing users to book flights, check in, check flight status and communicate with customer service According to a Hotel.com survey, WeChat is the favourite platform in China today for consumers to share travel experiences, ahead of social media Given the fast-growing role of messaging services worldwide, travel companies are expected to embrace them for customer service, bookings and payments as they did with social media.
- Amadeus is a technology company dedicated to the world’s travel industry. A big part of our success is explained by our local presence in 195 countries. Put simply, we offer cutting-edge technology solutions that help key players in the travel industry succeed in their business. Our customers include travel agencies, that’s both offline and online, airlines, airports, corporations, hotels, railway companies, ferry and cruise lines, car rental companies, ground handlers & insurance companies.
- easyJet commercial: http://www.youtube.com/watch?v=UbwoXMhnBfk ryaniar commercial: http://www.youtube.com/watch?v=xTSFMzE_Qls Punti di forza LCC: voli frequenti su rotte profittevoli – voli point to point – Pochi modelli aerei – Salari (azienda giovane) Punti di debolezza Vettori tradizionali Lo sviluppo di una classe media nei paesi emergenti rappresenta un opportunità di crescita. (Asia +150% YOY negli ultimi 5 anni) LCC’s frequent flights along profitable routes, point to point routing and fleet productivity (e.g. using only a few types of aircraft, having most of the aircraft in the air, most of the time) will inevitably set it apart from traditional carriers on price.
- Roaming cost has decreased by 80% from 2007 to 2013 in the EU