SIP - Give yourself a Global Voice by making Communications simple

9/30/2016
1
#GoGlobalSIP
BT One Voice SIP Trunking.
Let IDC and BT unlock the secret to achieve truly successful SIP-enabled global communications.
Give yourself a global
voice by making
communication simple.
#GoGlobalSIP
BT Ireland and IDC Webinar: Agenda & Speakers.
Get SIP right and take a big step towards future-proof networks
Andrew Dobson,
Head of Products
Ireland, BT
Jason Anderson,
Network Analyst,
IDC Enterprise
Jan Riechers,
General Manager
Global Voice
Services, BT
1. Why
SIP? Why
now?
2. Market
overview
with IDC
3. SIP
scenarios
4. Case
studies
5. Vision

9/30/2016
2
#GoGlobalSIP
`
1. Why
SIP? Why
now?
2. Market
overview
with IDC
3. SIP
scenarios
4. Case
studies
5. Vision
Why SIP? Why now?
Andrew Dobson,
Head of Products
Ireland, BT
#GoGlobalSIP
Unified Communications
Growth Strategy
Multisite
Scalability
Flexibility
Technology Transformation
Voice
IM
Presence
Video
Collaboration
Multinational Corporations
SIP Trunking
Cost
Reduction
Centralise
Efficiency
Innovate
1
Why SIP? Why now?

9/30/2016
3
#GoGlobalSIP
BT One.
Communications
that unify.
Cost-savings:
• “On-Net” voice and video dramatically reduces costs (flat rate, fixed channel pricing).
• Further savings achieved by lowering operational costs through the replacement of
legacy network and associated maintenance costs.
Centralised control:
• Simpler architecture reduces hardware, deployment and maintenance costs.
• Supporting strategic opportunity to simplify, rationalise and standardise.
Flexibility and scalability:
• SIP trunks are more resilient, flexible, and easier to scale than more expensive TDM
circuits. Delivering more channels and more cost effectiveness than an ISDN line.
Supports new services:
• SIP enables the richer features and functionality of IP Telephony.
• Enhanced capabilities such as collaboration with unified communications and
supporting cloud based services. Underpinning business growth strategies.
1
SIP benefits.
#GoGlobalSIP
`
1. Why
SIP? Why
now?
2. Market
overview
with IDC
3. SIP
scenarios
4. Case
studies
5. Vision
Market overview with IDC.
Jason Anderson,
Network Analyst,
IDC Enterprise

9/30/2016
4
Challenges of the digital transformation
era and how to face them
Jason Andersson
Program Director, IDC EMEA
Why SIP is important
Source: IDC's European Enterprise Communications Survey, 2016, n = 1,088 (all
respondents)
8
What are your key business voice (platforms and
services) priorities over the coming three years?
0% 10% 20% 30% 40% 50%
Enable one-number reachability for your mobile
employees
Save on calls
Have a solution that can flexibly scale up and down
Add unified communications on top of voice services
Reduce total cost of ownership
Improve quality and availability of service
2016 survey 2015 survey

9/30/2016
5
SIP - A Leadership Choice
respondents)
9
Which of the following types of voice
services do you use in your organization?
0%
5%
10%
15%
20%
25%
30%
35%
SIP trunking
Overall Laggards Followers Leaders
17%
60%
23%
Laggards: Slow to adopt new technologies/services
Followers: Moderate, average deployment speed of new
technologies/services
Leaders: Cutting-edge, fast to deploy new technologies/services
Which of the following
best characterizes the
pace of IT deployments
within your organization?
Finance
Manufacturing
Public sector
Retail/wholes
ale
Business
services
Transport
0%
10%
20%
30%
40%
SIP trunking
SIP deployment variations
respondents)
10
0%
10%
20%
30%
40%
50–249 250–999 1,000+
SIP trunking
Which of the following types of voice
services do you use in your
organization?

9/30/2016
6
Volumes are moving to SIP and VPN
Source: IDC's European Enterprise Communications Survey, 2016, n = 1,020 (part of total
respondents)
11
27% 21%
26%
22%
15%
19%
8%
12%
24% 25%
2015 Survey 2016 Survey
Mobile (either GSM or 3G or 4G)
SIP trunking
VPN
Voice over IP (including hosted
services such as IP Centrex)
Traditional fixed-line telephony
(also known as PSTN and ISDN)
Can you estimate the percentage of
outgoing business calls made by your
employees using each of the following
voice technologies?
SIP variations in Europe
Source: IDC's European Enterprise Communications Survey, 2016, n = 1,020 (part of total
respondents)
12
13% 13%
11%
50–249 250–999 1,000+
SIP trunking
Can you estimate the percentage of
outgoing business calls made by your
employees using each of the following
voice technologies?
Finance
Manufacturing
Public sector
Retail/wholes
ale
Business
services
Transport
0%
5%
10%
15%
20%
SIP trunking

9/30/2016
7
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 13
Millions of users
Mainframe, mini computer
LAN, WAN, Internet,
Client Server
Hundreds of millions of users
Cloud, Mobile, Big
Data, Social
Thousands of apps
Tens of thousands of apps
Millions of apps
Billions of users
Third platform opportunities
Internet of Things (IoT)
Enterprise social networking
Software-defined networks
UC&C
Mobilize the workforce
Big Data/advanced data analytics
Cloud services
Improve network infrastructure
Improve backup/recovery
Improve network security
2015 Survey – Top 10 Ranking
Software-defined networks
Enterprise social networking
Internet of Things (IoT)
Improve network infrastructure
Improve backup/recovery
UC&C
Big Data/advanced data analytics
Mobilize the workforce
Improve network security
Cloud services
2016 Survey – Top 10 Ranking
3rd platform adoption all the more important
respondents)
14
In terms of technology initiatives, in what areas will your
organization make investments over the next three years?

9/30/2016
8
Digital Transformation Maturity
Leadership
Transformation
Omni-Experience
Transformation
Information
Transformation
Operating Model
Transformation
WorkSource
Transformation
Digital Transformation is Multifaceted
Created new
group focused on
Innovation
Business more
involved in IT
Strategy
Major IT re-
organization
Organizational Impact of Digital Transformation
16
72% 47%53%

9/30/2016
9
Summary Most of the 3rd Platform pillars are becoming
top investment priorities.
Companies are looking for a combination of
quality of service and reduced TCO from their
voice platforms/services.
The steady migration from TDM to IP and
mobile voice solutions continues.
Companies are now buying into the concept of
hosted VoIP while looking for TCO reductions
and business value.
Review your current voice bill and consider
future needs
Coordinate SIP trunking deployments with
equipment upgrades
Remember to re-think service resilience
Remember to adopt appropriate security
measures
Review additional service parameters such as
SLA’s, network statistics etc
Guidance

9/30/2016
10
Thank you!
Copyright IDC 2013. Follow IDC on Twitter @IDC 19
Follow me on Twitter:
www.twitter.com/JasonAndersson
Jason Andersson
Program Director EMEA Telecom and Networking
email: jandersson@idc.com
LinkedIn: se.linkedin.com/in/jasonandersson/
#GoGlobalSIP
BT Global SIP Insights.
`
1. Why SIP?
Why now?
2. Market
overview
with IDC
3. SIP
scenarios
4. Case
studies
5. Vision
Jan Riechers,
General Manager
Global Voice
Services, BT

9/30/2016
11
#GoGlobalSIP
1. Replace and upgrade 2. Consolidate and
centralise
4. Pave the way for new
ICT services
3. Facilitate new
business initiatives
Compelling event
/business need
3 4 5
SIP Scenarios.
#GoGlobalSIP
1. Replace and
upgrade
2. Consolidate and
centralise
4. Pave the way for
new ICT services
3. Facilitate new
Compelling event
/business need
Individual SIP trunks per customer site.
•Running Voice across
IP connect global.
•Consolidating
•voice spend onto
One Voice.
•Cost savings on IDD
and on-net.
• One Voice SIP
available in 75
countries.
3 4 5
Typical SIP deployment so far.

9/30/2016
12
#GoGlobalSIP
• Deploying full PSTN replacement
via SIP.
• Removing local PSTN trunks.
One Voice SIP trunking:
• E.164 numbering (new numbers,
number porting, etc).
• Incoming PSTN traffic and all
outgoing traffic.
• Calls to emergency services.
• Premium, shared cost number and
directory services calling.
• Fully compliant with regulations.
1. Replace and
upgrade
2. Consolidate and
centralise
4. Pave the way for
new ICT services
3. Facilitate new
Compelling event
/business need
Replacing and upgrading PSTN.
3 4 5
#GoGlobalSIP
BT Insight: 80% of customer request are focused
on the transformation to full PSTN replacement.
Replacing and upgrading PSTN.
3 4 5
1. Replace and
upgrade
2. Consolidate and
centralise
4. Pave the way for
new ICT services
3. Facilitate new
Compelling event
/business need

9/30/2016
13
#GoGlobalSIP
Competitive Advantage:
• Customers can send us all their
outgoing traffic into a single
physical and logical
SIP trunk.
• Reducing complexity and
overhead on the customer
side.
• Commence journey towards
cloud base solutions.
• Single SIP trunk into hub site
• Getting rid of call managers on
each site
• Remote phones served via the
WAN (BT)
1. Replace and
upgrade
2. Consolidate and
centralise
4. Pave the way for
new ICT services
3. Facilitate new
Compelling event
/business need
Consolidate and centralised SIP solutions.
Central SIP trunk to a PBX serving multiple / all locations.
3 4 5
Centralisation
possible within a
country and also
cross-border.
#GoGlobalSIP
Central SIP trunk to a PBX serving multiple / all locations.
Consolidate and centralised SIP solutions.
BT Insight: Centralisation triggers the need to for the client to consider
resilience, security and trusted partner. Engagements in Finance,
Manufacturing, Defence and Public Sector.
3 4 5
Centralisation
possible within a
country and also
cross-border.
1. Replace and
upgrade
2. Consolidate and
centralise
4. Pave the way for
new ICT services
3. Facilitate new
Compelling event
/business need

9/30/2016
14
#GoGlobalSIP
Strategic Requirements.
SIP
3 4 5
Connected Workforce
‘True collaboration’
− Voice
− Video conferencing
− Mobile integration
− Presence
− Multi-device
Next-generation
contact centres
‘Transformation’
− Service enablement
− Cost effective
− Scalability
− Virtualised
New market entry
‘Business expansion’
− Rapid deployment
− Leverage cloud
based solutions
− Accelerated benefits
realisation
Acquisition alignment
‘Seamless’
− Integration
− Standardisation
− Consolidation
− Technology
simplification
Facilitate new business initiatives.
BT Insight:
Engagements in Defence,
Manufacturing, Banking,
Public Sector.
1. Replace and
upgrade
2. Consolidate and
centralise
4. Pave the way for
new ICT services
3. Facilitate new
Compelling event
/business need
#GoGlobalSIP
Strategic initiatives of Multination's
Consolidated
Infrastructure
Centralised
control
Technology
Innovation
Network / ICT
Public Cloud
Private Cloud
Hybrid Cloud
Data Centres
Objectives
Scale and
flexibility
Cloud
services
Digital
transformation
SIP
3 4 5
Pave the way for new ICT services
BT Insight:
Engagements in Defence,
Manufacturing, Banking,
Public Sector.
1. Replace and
upgrade
2. Consolidate and
centralise
4. Pave the way for
new ICT services
3. Facilitate new
Compelling event
/business need

9/30/2016
15
#GoGlobalSIP
Panalpina.
• Transforming communications
for a global leader.
• Services for 15,000 employees
migrated to a single integrated
platform for voice & data.
• Connecting 500 offices in
more than 75 countries.
Anglo American.
• Converged communications
infrastructure for enhanced
collaboration.
• Global consolidation of services,
130 sites, 15 countries.
Unilever.
• Growing sustainably with a
fully integrated network.
• 173,000 employees across
nearly 100 countries.
Zurich.
• Consolidate, modernise,
manage communications
infrastructure.
• Operations across 49
countries worldwide
• Total communication
and data solution.
Tech Mahindra.
• Improving global
collaboration and
expansion at lower cost.
• Seamless mitigation of
communications to
global solution.
Global CPG company.
• Transforming with global, cloud-
based collaboration.
• 47,00 users, 6 global data centres
Goethe-Institut.
• Single partner for 98 country
solution.
• Integrated platform supporting
telephony, data, and multimedia
worldwide
Global travel company.
• Operational and network partners in 140 countries worldwide
with approximately 12,000 employees.
• Global voice solution to meet business and end-user needs.
Jabil.
• Efficient, affordable and
secure global collaboration.
• Advance and scalable solution to
meet business growth demands.
3 4 5
Sample Customer Cases: BT One Voice SIP Trunking
#GoGlobalSIP
BT Vision: Cloud of Clouds enabled through SIP. 543

SIP - Give yourself a Global Voice by making Communications simple

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