Bangsar South City Knowledge Clinics - Venture Capital Financing by MAVCAP on 26 May 2011

1. Pitfalls to Avoid Case Study: NuSuara Technologies SdnBhd 26 May 2011

2. Marketing myth: New business failure rate * Headd, B. Redefining Business Success: Distinguishing Between Closure and Failure, 2002# Shane, S. Startup Failure Rates – The Real Numbers, 2008< Phillips & Kirchhoff. Small Business: Critical Perspectives 1989

3. Pitfalls to Avoid

4. 1) Clear Business Plan A business road map Business objectives Marketing 4Ps Analysis of competition SWOT analysis Potential problems Costings / margins Financials - P&L, cash flow, balance sheet

5. 2) Marketable Products / Services Product Strategy Product life-cycle Marketing oriented – new products / refreshing product presentation / innovative marketing ideas

6. 3) Entrepreneurship Entrepreneur vsbusinessman Passionate 25/8 Resourceful Great execution Customer-centric Knowledgeable

7. 4) Alignment of Objectives Common objectives for Investor / Investee: - Targets - Market - Rollout plans - Exit plans Build & sell or build an empire?

8. 5) Poor Financial Management Transformation from a small start-up into an organisation A neglected aspect for entrepreneurs

9. 6) Contingency Plan Fallback plan Alternatives

10. 7) Learning Curve

11. 8) Transparency Relationship between investee / investor Communications

12. NuSuara Story

13. Introduction Our business – speech technology and broadband solutions Established in 2002 when MAVCAP bought the IPs and foreign team from US angel MSC premier company 2003/2004 – R&D on development and commercialisation of language packs / speech engine Products – VR (Virtual Receptionist), IVR (Interactive Voice Recogniser), OD (Outbound Dialer), TTS (Text-to-Speech), Help Desk, Virtual Contact Centres

14. Business Development First customer in 2003 – TM Net IVR Prior 2008 mainly focusing on virtual receptionist (VR) Profitable in 2008 with MAB Flight Info system 2009 - ventured into broadband solutions in the CBC rural Wi-Fi centres 2011 – village and campus Wi-Fi

15. Business Transformation Change of product strategy from VR to speech and broadband projects Strengthening of team with more professionals Product repricing Business expansion into broadband solutions leveraging on experience in software development and system integration

16. Conclusions Bold to adopt changes Biz models not set in stone Continuous business realignment

17. NuSuara Technologies SdnBhd Unit 29-11, The Boulevard, MidValley City LingkaranSyed Putra 59200 Kuala Lumpur Tel: 03 2027 0111 / Website: www.nusuara.com