Overview. June 11, 2019. By ITLS, University of Sydney

1. The University of Sydney Page 1
Mobility as a Service (MaaS)
Trial in Sydney – An Overview
A partnership through the iMove CRC of ITLS at
the University of Sydney, IAG and Skedgo
Version: 11 June 2019

2. The University of Sydney Page 2
Mult-Modal Options and How the Market is Changing

3. The University of Sydney Page 3
mobility as a service ≠ mobility service
It is also NOT Mobility on Demand(MOD)
MOD – trip planning and booking, real time info, fare payment in a single user interface
In general MaaS primarily focusses on passenger mobility aggregation and subscription services
mobility as a service ≠ mobility technology
OPPORTUNITIES+REALITIES

4. The University of Sydney Page 4
Thus, what is MaaS?

5. The University of Sydney Page 5
WHAT IS MaaS? Mobility as a Service is a combination of
public and private transport services within a given regional
environment that provides holistic, optimal and people centred travel
options, to enable end-to- end journeys paid for by the user as a
single charge, and which aims to achieve key public equity
objectives. (Cubic definition)

6. The University of Sydney Page 6
The Sydney MaaS Trial Approach

7. The University of Sydney Page 7
Three reasons for why the trial is being undertaken
– Digital devices and connectivity open new possibilities to improve
transport
– MaaS might hold potential to improve and/or complement
traditional public transport
– The knowledge of appropriate mode mixes and subscription plans
is limited

8. The University of Sydney Page 8
Project objectives
– To explore appropriate transport service mixes and subscription plans for
early adopters of MaaS
– To generate first-hand knowledge of actual MaaS experiences
– To assess the readiness of the current public and private transport mix in
Sydney to support MaaS
– To advance the understanding of user uptake and willingness-to-pay for
MaaS
– To test the ability to influence travel behaviour through introducing MaaS
subscriptions
– To document the experience in designing, planning and undertaking a MaaS
trial

9. The University of Sydney Page 9
Relationships amongst project partners and participants

10. The University of Sydney Page 10
Schematic Overview – Draft in Progress

11. The University of Sydney Page 11
Included mobility services
Modes Operators
Public transport Train, bus, ferry, light rail, metro
Taxi Cabcharge
Ridehailing Uber
Carsharing (fleet-managed) GoGet
Carsharing (peer-to-peer) CarNextDoor
Car rental Hertz
Bikesharing (in discussions)

12. The University of Sydney Page 12
The MaaS Trial Platform

13. The University of Sydney Page 13
Technical developments
– White-label of SkedGo’s award
winning TripGo application
– User account
– Mobility bundle
– Planning of trips
– Tracking of planned trips
– Tracking of completed trips
– Mobility wallet tracking and
updates

14. The University of Sydney Page 14
Key project milestones
Pre-trial (7.5 months) Main trial (6 months) Post-trial (10 months)
Pre-trial survey PAYG in M1 Project evaluation
Protocols to select
participants
Initial subscription in M2 Lessons learnt
Establishing suppliers and
getting them involved
Subscription packages
revised or settled in M3-6
Commercial considerations
Development of
enhancements to TripGo
application

15. The University of Sydney Page 15
Getting Started

16. The University of Sydney Page 16
Getting Started in-depth interviews
– Deep dive discussions suggested that a two-stage approach may
improve both the engagement and retention of participants.
– The format will allow the first month of the trial (mid Sept 2019)
to engage participant through a PAYG model, to reduce hesitation
to MaaS while providing accurate data for bundle design.
– This reduces the set-up effort for the participant through a
familiar payment model, while ensuring a low ongoing
maintenance effort resulting for an optimised bundle offering.

17. The University of Sydney Page 17
Getting Started
– From the second month onwards (October 2019), bundle options
will be provided to participants, based on the collected data from
the pre-trial survey and month 1 PAYG experience.
– Participants are able to voluntarily opt into these options,
providing further evidence surrounding willingness to pay and
viability of payment models.
– Surveys are split into two phases:
– Phase 1: Initial screening survey (pre-trial) to gather recent travel
and demographic data and provides a high-level overview of
MaaS.
– Phase 2 (within trial): Survey aimed at creating the ideal bundle for
MaaS participants, including the SP design. To be distributed
amongst trial participants during the first month of the trial.

18. The University of Sydney Page 18
The Sydney MaaS trial

19. The University of Sydney Page 19