Over the last four years, we’ve studied the significant role that social media plays in the development of industry leadership, brand trust, and brand reputation. Our CEO survey results consistently show that executive engagement on social media strengthens each of the three key pillars that support a brand’s reputation: brand trust, effective leadership, and effective communications with stakeholders. In the course of our work with C-Suite executives at top global brands, we see a very encouraging trend. More and more CEOs are embracing social media as a leadership tool. We expect that in the next 18-24 months, social engagement at the executive level will become the norm across many organizations globally.

1. CEOs, SOCIAL MEDIA, & BRAND
REPUTATION
2016 BRANDfog Survey
June 2016

2. BRANDfog specializes in Social Media Branding. We make senior executives
more visible, powerful and influential across the Web.
We raise the profile of the collective leadership team to establish industry
influence that creates a halo effect for the entire brand.
Who We Are
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CEOS + SOCIAL MEDIA = BETTER LEADERSHIP

3. About Our 2016 BRANDfog Survey
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Over the last four years, we’ve studied the significant role
that social media plays in the development of industry
leadership, brand trust, and brand reputation.
Methodology
BRANDfog’s 2016 Social Media Survey surveyed 500 US
employees in diverse companies. The companies surveyed
ranged in size from startups to Fortune 1000 companies, and
spanned various industries.

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13. Thank You
Email: ann@brandfog.com
www.brandfog.com
annmcharles
annmcharles
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