Matesz Digital Audit Conference - Feb 2011

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DIGITAL MEASUREMENT Matesz Digital Audit Conference 2011 February 16 Budapest, Hungary

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[object Object],[object Object],[object Object],DIGITAL MEASUREMENT Source: Folio: July/Aug 10

[object Object],[object Object],DIGITAL MEASUREMENT Source: Folio: July/Aug 10

Sample of platforms iPhone Reader iRex DR800 Sony PRS 600 Barnes & Noble nook Amazon Kindle dx Source DPV DIGITAL MEASUREMENT txtr reader Apple iPad Plastic Logic QUE future product flexible display? HP / FDC (Flexible Display Center)

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[object Object],[object Object],[object Object],[object Object],BPA’s Definition: DIGITAL MEASUREMENT

BPA’s Definition: ,[object Object],[object Object],[object Object],DIGITAL MEASUREMENT

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[object Object],[object Object],At BPA, we see four types of digital that accommodate all variations. DIGITAL MEASUREMENT

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Next Steps: ,[object Object],[object Object],DIGITAL MEASUREMENT

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What should the metrics be? ,[object Object],[object Object],[object Object],[object Object],[object Object],DIGITAL MEASUREMENT

What should the metrics be? ,[object Object],[object Object],[object Object],DIGITAL MEASUREMENT

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