An article to motivate you to do the impossible, you can, yes you can watch the video

1. Corporate that increase team agility, podcast? 12
tacticsproductivity and motivation
This article was translated from our Spanish edition using AI technologies. Errors may
exist due to this process. Opinions expressed by Entrepreneur contributors are their
own
.
Communication with all team members is vital to the success of your company. It's one
thing to have a great culture and mission statement, but if people don't know what
they're working for, it can be hard to stay motivated
.
Podcasts are a great way to communicate with staff in a close and conversational tone,
without getting too formal
.
I remember when I started as a host of “ Leadership and Motivation ” in 2015 practically
nobody listened to it. We have spent years teaching on the subject, and now we see the
results. In my case, there is currently a community of hundreds of thousands of loyal
fans who listen to new content weekly on platforms such as Spotify, Apple Podcast,
Google, iVoox, Podimo, Wetoker and their subsidiaries
.
Why does the podcast work in companies
?
Podcasts are a great way to communicate with employees. You can use them to share
company updates, news, or other information that is important. Finding out what is
happening and what is to come motivates employees and helps them stay up-to-date on
different topics
.
It is about generating audio segments of different lengths, which will be available online
every day, with the option of downloading them to be listened to later. Each person can
WATHE THIS VIDEO: https://uii.io/motivation894563785
Watch this video https://uii.io/CPwih subscribe to certain podcasts by adding them to
their favorites list, and download new episodes as they become available.
I work with companies where we have generated different channels of these conte
according to the areas; They are all under the same umbrella, on an intranet and a
downloadable app that is accessible only to staff, which they access with a personal
code or another identification system
.
This last aspect is important, since it will allow you to measure the impact, the number of
times someone reproduces, what topics they are interested in and other relevant data
.
As an option, they also have the possibility of sending messages to those who were the
host of each episode, with contributions, suggestions, opinions and voice messages,
which can then be included in subsequent episodes. In addition, surveys and polls are
included to further fine-tune the content
.
And something very important: internal podcasts can coexist by amplifying written
content from the corporate blog, videos, advertising campaigns and any company action
WATCH THIS VIDEO https://uii.io/motivation8945457T63785 .

2. Image: GettyImages
The great opportunity to speak into your ear
What we podcast professionals are observing is that this tool allows more intimacy with
each person on the team. When you hear it in your ear, it is precisely "the voice" of the
company that speaks to you with content prepared to measure and in accordance with a
strategic plan, which, in turn, is nourished by the interests that are being revealed
.
Listening comprehension of messages increases recall, even though the person
captures the information primarily visually or kinesthetically (emotions, feelings,
movement). In other words, the auditory was not placed on the table of internal business
communication until now: the visual and the emotional have been privileged purely.
Audio allows these human representational systems to be merged
.
While some companies are already using it, others are still pondering it, or worse, they
don't even have an internal communication program
.
Have you thought about the enormous potential of doing it? You can even reach not only
an operation in a particular city or country, but also expand it to all territories where they
have headquarters or teams working in person or remotely
.
Let's see why I think this is the case: traditionally many of the
communication strategies have focused on the external public. That is why
there are already thousands of people who podcast continuously in public
relations and marketing actions to contact consumers, diverse or specific
audiences, and generate a greater brand presence based on content
marketing. Watc

3. But at the moment there are few that apply it in internal communication, and that is why I
have prepared these 12 concrete ways to apply a podcasting strategy for the members
of your company
:
Onboarding: It allows you to welcome people in a warm way, while setting the values,
mission, vision and objectives of the job position you are entering. I have also
participated in the creation of personalized content where the colleagues themselves
welcome each new member
.
Recruitment: In this case, you can use it as a simple tool to convey the central axes of
the company, its history, values and structure; and, at the same time, its culture: how we
do and why we do what we do. It also serves to promote the employer brand ( employer
branding
)
CEO Editorial: A frequent column where the head of the company provides their vision
on different topics of the activity. It can be in the form of a first-person account, or even
interviewed by company employees
.
Motivation and practical coaching: Excuse the personal reference, although I want to
inspire you with the strategy that I have been carrying out for a long time for companies
and brands: they are short capsules on these topics (maximum 5 minutes), by way of
microlearning, that employees can listen to while they work, or the moment they decide.
The focus is on valuable content, which adds triggers to motivate inside and outside the
workplace; that is, betting on personal and professional development
.
General or specific inductions by areas: The podcast allows that, in addition to digital
notes or in physical format and videos, these productions are available with instructions,
instructions, update talks and other needs for induction and training
.
Recognition: This is one of the points that I highlight the most within an internal podcast
strategy. Congratulations are part of the emotional salary; and in audio it is very special
for people, as well as easy to produce
.
Employee participation: You can do interviews, present success stories and have
everyone listen to the members of the company. What better to do with your own voice
?
Success stories with clients : Here you will invite clients to give testimonials, or tell how
the case was carried out, through which everyone can become familiar with this process,
even if you do not belong to that team
.
Testimonials: Related to the above, when congratulations come from clients or different
sectors, they can be collected in the form of audios, or transcripts with different voices
generated by artificial intelligence (in case it is an email , for example), or look for the
form to record it, for all to hear, amplifying the motivating message
.
Lessons learned: Resignifying the value of error and failure is one of the pillars of
flexibility that we can work on. Before, we would post the learnings in a folder on the
intranet, with photos, videos and graphic resources. Now we can also make a podcast
with the first-person voice of all the protagonists, so that it remains as a testimony and
explanation of the matter in detail, their different perspectives according to the roles and
thus the available learning will be highlighted
.
Training on specific topics: You can create micro-courses in audio, on topics that are or
not related to the business; and these more comprehensive contents can be offered for
employees to share on their networks with their friends, family and acquaintances, as
part of the human development process to which your company is committed
.
Updating of rules and procedures: The forms of communication of transformations in the
company are changing and expanding. It is no longer enough with a face-to-face
meeting, or an instructional via email , but it is necessary to create a true culture of
innovation. The podcast contributes in these aspects, consolidating the concepts, giving
it a voice, being able to open it in different episodes, and even doing experiences with an

4. open line with workers involved, in such a way that it is something alive, and not that
someone is only the one who speaks
.
To complete these tactics, please don't forget about music, which is another
indispensable stimulus to integrate into production
.
8
points to start an internal podcast in your company of any sizeDiscover a central
theme
.
Determine the responsible team and resources. I assure you: recording podcasts, like
doing radio, is one of the greatest ways to reinforce teamwork
.
Find a title that is representative
Create a summary of initial contents
Define the format, duration and frequency
Establish all aspects of production, and then, the appropriate platforms
.
Incorporate podcasts into your app or internal communication network
"
Anabolize" it in other ways, such as internal communication campaigns, references and
podcast ambassadors
.
As you can see, the podcast is here to stay, and every company of any size can
implement it immediately; Above all, the investment is not so great in relation to the
benefits you will get in the short term
.
Corporate podcast? 12 tactics that increase team agility,
productivity and motivation
This article was translated from our Spanish edition using AI technologies. Errors may
exist due to this process. Opinions expressed by Entrepreneur contributors are their
own
.
Communication with all team members is vital to the success of your company. It's one
thing to have a great culture and mission statement, but if people don't know what
they're working for, it can be hard to stay motivated
WATCH THIS VIDEO https://uii.io/motivation8945457T63785 .
NeONBRAND vía Unsplash

5. Podcasts are a great way to communicate with staff in a close and conversational tone,
without getting too formal
.
I remember when I started as a host of “ Leadership and Motivation ” in 2015 practically
nobody listened to it. We have spent years teaching on the subject, and now we see the
results. In my case, there is currently a community of hundreds of thousands of loyal
fans who listen to new content weekly on platforms such as Spotify, Apple Podcast,
Google, iVoox, Podimo, Wetoker and their subsidiaries
.
Why does the podcast work in companies
?
Podcasts are a great way to communicate with employees. You can use them to share
company updates, news, or other information that is important. Finding out what is
happening and what is to come motivates employees and helps them stay up-to-date on
different topics
.
It is about generating audio segments of different lengths, which will be available online
every day, with the option of downloading them to be listened to later. Each person can
subscribe to certain podcasts by adding them to their favorites list, and download new
episodes as they become available
.
I work with companies where we have generated different channels of these contents
according to the areas; They are all under the same umbrella, on an intranet and a
downloadable app that is accessible only to staff, which they access with a personal
code or another identification system
.
This last aspect is important, since it will allow you to measure the impact, the number of
times someone reproduces, what topics they are interested in and other relevant data
.
As an option, they also have the possibility of sending messages to those who were the
host of each episode, with contributions, suggestions, opinions and voice messages,
which can then be included in subsequent episodes. In addition, surveys and polls are
included to further fine-tune the content
.
And something very important: internal podcasts can coexist by amplifying written
content from the corporate blog, videos, advertising campaigns and any company action
.

6. Image: GettyImages
The great opportunity to speak into your ear
What we podcast professionals are observing is that this tool allows more intimacy with
each person on the team. When you hear it in your ear, it is precisely "the voice" of the
company that speaks to you with content prepared to measure and in accordance with a
strategic plan, which, in turn, is nourished by the interests that are being revealed
.
Listening comprehension of messages increases recall, even though the person
captures the information primarily visually or kinesthetically (emotions, feelings,
movement). In other words, the auditory was not placed on the table of internal business
communication until now: the visual and the emotional have been privileged purely.
Audio allows these human representational systems to be merged
.
While some companies are already using it, others are still pondering it, or worse, they
don't even have an internal communication program
.
Have you thought about the enormous potential of doing it? You can even reach not only
an operation in a particular city or country, but also expand it to all territories where they
have headquarters or teams working in person or remotely
.
Let's see why I think this is the case: traditionally many of the communication strategies
have focused on the external public. That is why there are already thousands of people
who podcast continuously in public relations and marketing actions to contact
consumers, diverse or specific audiences, and generate a greater brand presence based
on content marketing
.
But at the moment there are few that apply it in internal communication, and that is why I
have prepared these 12 concrete ways to apply a podcasting strategy for the members
of your company
:
Onboarding: It allows you to welcome people in a warm way, while setting the values,
mission, vision and objectives of the job position you are entering. I have also

7. participated in the creation of personalized content where the colleagues themselves
welcome each new member
.
Recruitment: In this case, you can use it as a simple tool to convey the central axes of
the company, its history, values and structure; and, at the same time, its culture: how we
do and why we do what we do. It also serves to promote the employer brand ( employer
branding
)
CEO Editorial: A frequent column where the head of the company provides their vision
on different topics of the activity. It can be in the form of a first-person account, or even
interviewed by company employees
.
Motivation and practical coaching: Excuse the personal reference, although I want to
inspire you with the strategy that I have been carrying out for a long time for companies
and brands: they are short capsules on these topics (maximum 5 minutes), by way of
microlearning, that employees can listen to while they work, or the moment they decide.
The focus is on valuable content, which adds triggers to motivate inside and outside the
workplace; that is, betting on personal and professional development
.
General or specific inductions by areas: The podcast allows that, in addition to digital
notes or in physical format and videos, these productions are available with instructions,
instructions, update talks and other needs for induction and training
.
Recognition: This is one of the points that I highlight the most within an internal podcast
strategy. Congratulations are part of the emotional salary; and in audio it is very special
for people, as well as easy to produce
.
Employee participation: You can do interviews, present success stories and have
everyone listen to the members of the company. What better to do with your own voice
?
Success stories with clients : Here you will invite clients to give testimonials, or tell how
the case was carried out, through which everyone can become familiar with this process,
even if you do not belong to that team
.
Testimonials: Related to the above, when congratulations come from clients or different
sectors, they can be collected in the form of audios, or transcripts with different voices
generated by artificial intelligence (in case it is an email , for example), or look for the
form to record it, for all to hear, amplifying the motivating message
.
Lessons learned: Resignifying the value of error and failure is one of the pillars of
flexibility that we can work on. Before, we would post the learnings in a folder on the
intranet, with photos, videos and graphic resources. Now we can also make a podcast
with the first-person voice of all the protagonists, so that it remains as a testimony and
explanation of the matter in detail, their different perspectives according to the roles and
thus the available learning will be highlighted
.
Training on specific topics: You can create micro-courses in audio, on topics that are or
not related to the business; and these more comprehensive contents can be offered for
employees to share on their networks with their friends, family and acquaintances, as
part of the human development process to which your company is committed
.
Updating of rules and procedures: The forms of communication of transformations in the
company are changing and expanding. It is no longer enough with a face-to-face
meeting, or an instructional via email , but it is necessary to create a true culture of
innovation. The podcast contributes in these aspects, consolidating the concepts, giving
it a voice, being able to open it in different episodes, and even doing experiences with an
open line with workers involved, in such a way that it is something alive, and not that
someone is only the one who speaks
.
To complete these tactics, please don't forget about music, which is another
indispensable stimulus to integrate into production
.

8. 8
points to start an internal podcast in your company of any sizeDiscover a central
theme
.
Determine the responsible team and resources. I assure you: recording podcasts, like
doing radio, is one of the greatest ways to reinforce teamwork
.
Find a title that is representative
Create a summary of initial contents
Define the format, duration and frequency
Establish all aspects of production, and then, the appropriate platforms
.
Incorporate podcasts into your app or internal communication network
"
Anabolize" it in other ways, such as internal communication campaigns, references and
podcast ambassadors
.
As you can see, the podcast is here to stay, and every company of any size can
implement it immediately; Above all, the investment is not so great in relation to the
benefits you will get in the short term
https://uii.io/motivation8945457T63785 .