1. Business Development: Financial Management October 9 2011

2. 2 Agency Plan Growth Plan

3. External Inputs Internal Inputs Growth Target ___% Existing Clients ___% New Business ___% Performance Management Annual Plan Resources Deliver Service 3

4. Top Down Management Objectives Growth Target % Clients New Business History Industry Bottom Up 4

5. Top Down Management Objectives Growth Target % Clients New Business History Industry Bottom Up 5

6. Industry Publicly Traded Companies Publications Research 6

7. Publicly Traded Companies By Geography: Publicis, 2010 North America +9.9% By Segment: Publicis Digital Operations +13 – 14%, 2011 - 2013 7

8. Publications Agency Report: U.S. Agency Revenue Jumped 7.7% in 2010 8

9. Research Segment Detail: On-Line Video+22.0% in 2011 9

10. Attendee Survey 10

11. Top Down Management Objectives Growth Target % Clients New Business History Industry Bottom Up 11

12. Existing Clients Client: Left Brain Advisors 12

13. Top Down Management Objectives Growth Target % Clients New Business History Industry Bottom Up 13

14. New Business Prospects 14

15. 15

16. Growth Plan 16

17. Operating Plan Framework Base Revenue (Existing Assignments) Incremental Revenue (Growth Plan) Personnel + G&A Expenses in Support of Base Revenue Resources Required to Service Growth Resources Required to Deliver Growth 17

18. Resources to Deliver Growth G&A Expenses: Promotion – Conferences, Travel, Website, Social Media Pitches – Research, Creative Development, Travel Ongoing Management – CRM System Personnel: Business Development Resources Functional Staff FTE’s Incentives 18

19. Agency Plan Growth+15% Timing of Hires Includes Staff Required to Deliver Growth Conversion 19

20. Staffing Plan Potential availability to service growth plan Estimated hours required to deliver growth plan 20

21. Monthly and Quarterly Reporting 21

22. Reporting Dashboard 22

23. Reporting Dashboard 23

24. Write down a number and communicate it Prioritize opportunities External View Match resources with revenues Assign accountability 24