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business intelligence webinar board analyse bi reporting self-service bi ssbi data discovery inside bi kpis kpi e-commerce marketing 2k analytics web online marketing planung kennzahlen berichtsaufbau ad hoc ad hoc reporting software cpm treiberbaum treibermodell treibermodelle big data industrie 4.0 mcg kim hs lu hochschule ludwigshafen performance management corporate performance management operative planung horváth & partners management horvath budgetierung horváth toolkit partner strategische planung partners advanced budgeting