The inaugural Beacons and Beer event in Nashville on October 23, 2014 was a huge success. For more information and to see pictures of the event, visit http://bkonconnect.tumblr.com/post/101141028930/nashvilles-inaugural-beacons-and-beer For more information about having a Beacons and Beer Event in your town, visit http://www.bkon.com/connect to send us a message about our format and plans for upcoming events in other cities across the US and Canada. ----- BKON - Enterprise Bluetooth Low Energy Hardware, Software & Management Beaon tech is about proximity, context and engagement. Beacons are about to be a very big deal. How big? Cisco bet it will be a $19 Trillion market that is 5-10x the size of the Internet itsel. With an estimated 30 billion devices by 2020, it will be HUGE! Bluetooth Low Energy IS the NEXT WAVE OF THE 'NET. What are beacons? They are tiny wireless radios that connect places and things to mobile apps, adding context of location, time and a user’s relationship to them. But it is more than hardware. Apps = Proximity aware enabled mobile applications Hardware= FCC, Bluetooth, iBeacon and other certifications for legal deployment Management = Secure Beacon Management, Location Configuration & Battery Administration Deployment = Software development tools for quick configuration of hardware Logs & Analytics = Contextual comparisons and Big Data Analytics With iBeacon technology, you can sell more stuff. Shopkick recently claimed that ibeacon partners brought in more than One Billion dollars in sales for its retail partners. Impressive indeed! Beacons: Beacons don't track anything. They just send out little signals that your phone can understand. Think of them as tiny lighthouses. Gateways: Most often mobile devices, gateways “listen” for specific beacon signals, then interpret and react based on software instructions. “Leashes”: Technically not beacons, but using paired Bluetooth 4, they “listen” for signal interruption. If that signal link is broken, the gateway is notified. For more information, visit www.bkon.com

2. Enterprise Bluetooth Low Energy
Hardware, Software & Management

4. This tech isn’t about location… It is about
PROXIMITY
= nearness in location, time and relationship.

5. CONTEXT analyzing

6. ENGAGEMENT and enabling
when the conditions are just right.

7. A VERY BIG DEAL Beacons are about to become

8. How big?
http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx

10. cnet.com

11. BIGGER THAN THE
INTERNET ITSELF

12. Beacons are
THE NEXT WAVE
OF THE ‘NET

14. So…
WHAT’S A
BEACON?

15. 200’+
10’
50’
Tiny wireless radios that connect places and things
to mobile apps, adding context of location, time
and a user’s relationship to them.

16. But it is
MORE THAN
HARDWARE

17. Management
Secure Beacon Management, Location
Configuration & Battery Administration
Hardware
FCC, Bluetooth, iBeacon and other
certifications for legal deployment
Apps
Proximity aware enabled mobile applications
Deployment
Software development tools for quick
configuration of hardware
Logs & Analytics
Contextual comparisons
and Big Data Analytics

18. Luckily you are in a
ROOM FULL OF
PEOPLE WHO
WANT TO HELP

19. Sell more
stuff.

20. Like WAY
more stuff.

21. Enhance the
entertainment
experience.

22. Educate.

23. HARDWARE
Certifications

24. Also known as Bluetooth LE (Low Energy),
iBeacon, BLE and Bluetooth 4
http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx

25. iOS only license designed to meet Apple performance standards.
[ not all beacons use iBeacon standards ]
https://developer.apple.com/ibeacon/

26. Beacons
Beacons don't track
anything. They just send
out little signals that your
phone can understand.
Think of them as tiny
lighthouses.
Gateways
Most often mobile
devices, gateways “listen”
for specific beacon
signals, then interpret
and react based on
software instructions.
“Leashes”
Technically not beacons,
but using paired
Bluetooth 4, they “listen”
for signal interruption. If
that signal link is broken,
the gateway is notified.

27. DEPLOYMENT Key to optimizing performance.

28. Signal strength increases as a device
moves closer to a beacon, and proximity
measurements become more accurate.
Signal strength is diminished with
distance and proximity measurement
estimates become less accurate.

29. Physical objects and materials can
block signals, reducing the received
signal strength.
Human bodies can also block signals.

30. Optimum placement is important,
especially in multi-beacon environments.

31. MANAGEMENT Even more important in large deployments.

32. Secure Beacon Management, Location
Configuration & Battery Administration…

33. …are important considerations, especially
in larger, enterprise deployments.

34. The data you collect from beacon interactions can
help provide valuable foot traffic for analysis.

35. More than just visitors. Learn about dwell times and velocity.

36. RETAIL
See who’s visiting and what they find interesting.
Incentivize them to take a closer look, buy more, come back again.

37. Yes. You can push coupons.

38. BUT THERE IS SO
MUCH MORE

39. INDOOR
NAVIGATION
Also known as “wayfinding”

40. TOURS
Self-guided, media-rich tours on visitors’ own equipment.
Multiple “tracks” that allow visitors to move at their own pace.

41. EVENTS
Analyze, then influence traffic patterns with alerts and
incentives when a large crowd gathers. Broadcast private
links to attendees with special VIP privileges.

42. VISITOR
ENGAGEMENT
Provide simple alerts based on proximity, traffic, time.

43. FACILITIES
MANAGEMENT
Better coordinate people and the spaces where they interact.

44. ASSET TRACKING
& MANAGEMENT
Know where your equipment is, in relation to where you are now.

45. WORKFLOW
OPTIMIZATION
Reduce costs and provide better service.

46. TRAFFIC
ANALYSIS
Employees, visitors, customers, and equipment.

47. SECURITY
Identity Verification, Vendor Access & Tracking, and Entry Authorization.

48. Enterprise Bluetooth Low Energy
Hardware, Software & Management