1. Credential Presentation
BJ AIMS MEDIA PVT. LTD.

2. THE GROUP
•BJ AIMS MEDIA PVT.LTD.
•BJ AIMS

3. Our Vision
TO BE ONE OF
THE LEADING OUT OF HOME INDIAN AGENCY OF THE COUNTRY BY 2015,
BY PROVIDING CREDIBLE, AUTHENTIC & TRANSPARENT SERVICES
&
BEING A MEDIUM FOR
THE EFFECTIVE COMMUNICATION OF EVERY ORGANISATION,
AND ITS BRANDS.

4. Our Aim & Mission
TO PROVIDE EVERY CLIENT A WHOLE
RANGE OF ‘OUT OF HOME’
COMMUNICATION PRODUCTS WITH THE
AIM OF EFFECTIVELY REACHING THEIR
TARGET AUDIENCE

5. BJ Aims
• Established in 1995 March
• Present in the fields of
– Outdoors Media, Events, Retail, Rural, Designing , Location Based Mobile Advertising &
Video E-Mails…
• Present nationally for Outdoors and in south for promotion activity , nationally for Location
Based Mobile Advertising & Video E-Mails
• Clients –
– Reliance, TATA Indicom, LANCO Infratech Ltd., Iffco-Tokio General Insurance, Hutch,
ACC ,KCP Cement ,The India Cements Ltd., Country Club, BAJAJ Allianz, Kesoram
Cement , Yashoda Hospitals, United India Insurance, NAVAYUGA ENGG., LANCO HILLS,
DINAZ’s Fitness Studio, VODAFONE
– CIDEX Trade Fairs, PICO INTERNATIONAL,., Amararaja Batteries Ltd., ABN AMRO, RADIO
MIRCHI, GODREJ, Elf Lubricants, TATA SKY, COCA COLA, VIRGIN MOBILE, SIFY, RADHA
REALTY, GLOBAL HOSPITALS, TBZ Jewellery, INDUS INTERNATIONAL SCHOOL, Suchitra
Academy, YBRANT DIGITAL, DELMONTE

6. BJ Aims
Urban
Communication
Our USP
360 * approach to
Out of Home Advertising
Retail
Merchandising

7. BJ
Aims
Media
Divisions
Hoardings
Bus Shelters
Traffic Umbrellas
Kiosks
Buses
Innovations
Wall Painting
Melas participation
Fairs
Van Operations
Rural H2H
Float Operations
Events
Activation
Maintenance
Merchandising
BJ AIMS
MEDIA
Urban Events Retail
In Shop Promotion
Lollipops
Promotion Activity
Mobile Van
Dhaba Branding
Mobile Advertising
Campaigns PAN INDIA
Digital Advertising thru
Video E-Mail PAN INDIA

8. BJ
BJ
BJ
BJ
BJ OUR REACH
BJ BJ
BJ
BJ
BJ BJ
BJ

9. REGISTERED & CORPORATE OFFICE
H.NO.8-1-284/OU/757, OU COLONY, SHAIKPET , HYDERABAD – 500 008
BRANCHES: AHMEDABAD, INDORE, VIZAG, COCHIN & TRIVANDRUM
ASSOCIATES:
AT MUMBAI, DELHI, BANGALORE, CHENNAI, RAJASTHAN, PUNE, ORISSA, KOLKATTA,
VIJAYAWADA, GOA, LUCKNOW, MANGALORE, MYSORE, RAIPUR, CALICUT.
NETWORK:
WE HAVE A NETWORK OF AROUND 55 HOARDINGS/MEDIA OWNERS AS VENDORS WHO
ARE ASSOCIATED WITH US SINCE THE PAST 15 YEARS
RESOURCES AT HAND:
A) INFRASTRUCTURE- OWN OFFICE SPACE AT HYDERABAD & AHMEDABAD, RENTED OFFICE
SPACE AT VIZAG, INDORE, COCHIN, TRIVANDRUM. ALL OUR OFFICES/ASSOCIATES
CONNECTED WITH INTERNET & PHONE
B) RESIDENT DIRECTORS AT AHMEDABAD, TRIVANDRUM, INDORE, VIZAG
C) EMPLOYEE STRENGTH- 19 NO.S
D) CREDIT- CAN GIVE CREDIT UPTO RS.1 CR PER MONTH PROVIDED PAYMENTS
GET CLEARED BY THE 40TH DAY FROM START OF EACH BILLING MONTH/DISPLAY PERIOD
BJ AIMS MEDIA PVT.LTD.

10. AGENCY EXPERIENCE
THE PROMOTERS HAVE AROUND 21 YEARS EXPERIENCE IN THE FIELD OF OUTDOOR
ADVERTISING AND ARE MEDIA OWNERS ALSO IN THE STATES OF AP, MAHARASHTRA, &
GUJARAT.
THE COMBINED EXPERIENCE OF ALL OUR RESIDENT DIRECTORS AND PROMOTERS IS
AROUND 110 YEARS.
BJ AIMS MEDIA PVT.LTD.

11. EXCITING OUTDOORS

12. Hoarding Campaigns
• Entire LANCO INFRATECH “IPO” across India
• Entire Hoarding Campaign of COUNTRY CLUB in Entire AP
incl. Hyderabad, Chennai Bangalore, Ahmedabad, Surat,
Cochin, Calicut, Trivandrum, Tirupur, Coimbatore, Vellore .
• Have put up 450 hoardings for INDIA CEMENTS in
Maharashtra, Karnataka ,Gujarat,MP,Rajasthan & Andhra
Pradesh, Goa.
• 100 hoardings for ACC in Andhra Pradesh
• Hoardings for KCP CEMENT.
• Hoardings for RADHA REALTY at Hyderabad.
• Hoardings & Lolipops for LANCO HILLS.
• Hoardings for NAVAYUGA GROUP.
• Hoardings for GLOBAL HOSPITALS
• 100 Hoardings for YBRANT DIGITAL at Hyderabad

13. LANCO-IPO- year 2006
• Successfully completed the entire IPO outdoor
advertising across Mumbai, Pune, New
Delhi, Hyderabad, Banaglore, Mangalore,
Chennai, Coimbatore,Ahmedabad,
Baroda, Surat, Rajkot, Nadiad, Mehsana,
Bhavnagar, Jamnagar, Baruch,
Vijayawada, Vizag & Tirupathi.

14. LANCO –IPO
Bangalore

15. LANCO-IPO
Mumbai
Cadbury
junction
Mahim
causeway
Worli Naka SV Rd. Nr.Santacruz bus stand

16. LANCO-IPO
Hyderabad

17. COUNTRY CLUB OUTDOOR CAMPAIGN-Chennai,
Rest of TN, Hyderabad & Rest of AP, Bangalore,
Cochin, Calicut, Trivandrum, Goa, Gujarat- from
2005 till 2009

18. NAVAYUGA CAMPAIGN-Hyderabad

19. GLOBAL HOSPITALS CAMPAIGN AT HYDERABAD

20. CARE HOSPITALS CAMPAIGN-Hyderabad

21. LANCO HILLS CAMPAIGN

22. LANCO HILLS-LOLIPOPS

23. OUR URBAN COMMUNICATION
ENDEAVOURS

24. In Shop Promotion
• In Shop Promotion Activity for
WORLD SPACE SATELLITE RADIO
in Hyderabad.
• Placed around 25 ISD’s and 10 DSE’s at time of
launch at Hyderabad.

25. In Shop Promotion
• Placed 20 promoters for 8 weeks for in shop
promotion of Heads & Shoulders-A P&G brand
• Placed 14 promoters for 4 weeks for in shop
promotion of Whisper- A P&G Brand

26. P&G – WHISPER ULTRA PROMOTION

27. P&G I2000 Campaign
• Placed 35 promoters + 5 Merchandisers for P&G for
a period of 6 months in Hyderabad & Telangana
areas of A.P.
• The aim was to get more outlets into the network of
P&G.
• Apart from pushing sales in the new counters,
merchandising/product display was also undertaken.
• One of the most successful campaigns in P&G.

28. VAS PROMOTIONS
• Have Undertaken VAS Promotion of HUTCH in
side retail outlets.
• Locations: Hyderabad, Vizag,
Vijayawada,Guntur,Warangal,
Kurnool,Khammam,Rajahmundry,Kakinada,
Karimnagar,Amalapuram
• 46 promoters for 1 year

29. HUTCH –PROMO at SHOPPERS STOP

30. ASTRO PROMOTION
• Astrological promotion undertaken for RIM
during UGADI at all WEB WORLD STORES at
Hyderabad.
• 40 no.s Astrologers placed at WEB WORLD
STORES for 4 days

31. GULF CALLING-VODAFONE
• We have undertaken gulf calling cards
promotion activity for VODAFONE at
Kamareddy, Nizamabad, Karimnagar &
Hyderabad

32. Some of the Work
Done

33. Implementation is the Key
• Excellent relationships with our Business Associates
• Three tiered Control Mechanism
– Daily / Weekly reporting
– Flash Checks
– Back Check
• Unique Market Information System

34. MEDIA BLITZKRIEG
• LANCO INDUSTRIES LTD.
• Launched LANCO SUPER CEMENT
• Managed the Total Event in a Star Hotel at
TIRUPATHI
• Released News Paper Ads in the entire
Rayalaseema Region
• The entire Rayalseema region was covered
with Hoardings and Wall paintings of LANCO
CEMENT.

35. KCP Super Scenes on SUN NETWORK-
AP & TN
• 300 episodes sponsorship of SUPER SCENES by
KCP CEMENT- Created a Huge Impact on the
BRAND IMAGE of KCP in Andhra Pradesh &
Tamil Nadu

36. Retail Activation
• Low Cost mediums – One time cost of fabrication and implementation
• High visibility at eye level
• Possibility – Innovations
• Easy accessibility to consumer
• Standardization of the communication objectives

37. Retail

38. In Shop Branding-Videocon

39. Mobile Ops
TATA SKY

40. Concept
• Objective – To increase penetration in Small town & Rural Andhra
• Activity – Live Demo of TATA SKY , Small Town & Village Coverage,
• Districts – Telangana, Rayalaseema & Coastal Andhra
• Period – 30 Days

41. TATA SKY- MOBILE VAN
TATA SKY- MOBILE VAN

42. Events & Promotions

43. RELIANCE MOBILE LAUNCH
• Reliance 250 towns Launch activity (AP)
– 250 towns Completed
– In shop Promotions

44. RIM –ROAD SHOWS LAUNCH AT ADONI

46. Retail Branding

48. Dhaba Branding

50. Printing,Designing & Fabrication of
POP Jobs
• Digital Printing on indoor/outdoor vinyls,
frontlit/backlit
• Printing, Designing & Fabrication of POP
material

51. POP Printing & Fabrication

52. Our Rural Endeavors

53. Our Rural Effort
• Collecting data on weekly markets,
Melas
• District/Tehsil map (465)
• Identifying suppliers
• Networking with NGOs
And above all gathering
experience….implementation is key

54. Melas (Fairs) - The family vehicle
Rs. 51104 million sales in 60 melas
• Total Melas 25000 spread over the country
• Large, recommended Melas 60 (200,000+ attendance)
• Religious/festive/trading
• Annual event attracting large crowds
• Exposure at a low cost per contact
• Product trial & sales

55. Haats (Weekly Markets)
Rs. 23400 million weekly sales in 150000
Haats
• 4580 persons visiting per haat
• Weekly congregation point for villagers
• Called “Athawade bazaar”, “ Painth”, “ Hatta”, “Shandy”
• Window of opportunity to the end consumer for
– trial
– sampling
– conversion
– spot sales

56. Folk Media - High Infotainment
• Popular form of communication with the rural audience
• Some popular forms of folk media
– Puppetry, Nautanki, Quawwali, Alha (in east UP), Pandwani (in
MP), Rasiya (West UP), Lavani (in Maharashtra), Ragini
(Haryana)
• Brand USP’s can be weaved around the folk media
• Folk artist can be dressed in the brand colour

57. `
For Further Details Please contact
Mr.Balarama Krishna M (Director)
+919849016627//040-64578340
www.bjaims.in
www.facebook.com/BJAIMSMEDIA

58. THANK YOU