2. IntroductionIntroduction
When we talked about personality weWhen we talked about personality we
talked about similarities in behaviourtalked about similarities in behaviour
between and within individualsbetween and within individuals
Most social psychologists don’tMost social psychologists don’t
dispute these individual differencesdispute these individual differences
but they realize the importance ofbut they realize the importance of
the situationthe situation
3. IntroductionIntroduction
Social psychologists are concernedSocial psychologists are concerned
with how we explains others’with how we explains others’
behaviour and how others’ behaviourbehaviour and how others’ behaviour
affects usaffects us
May be as important as theMay be as important as the
individualindividual
4. Attribution TheoryAttribution Theory
Hieder (1958)Hieder (1958)
People attribute others’ behaviour toPeople attribute others’ behaviour to
their dispositionstheir dispositions
PersonalityPersonality
Sometimes this is over course true,Sometimes this is over course true,
we do have personalities after allwe do have personalities after all
We overestimate the importance ofWe overestimate the importance of
personality in others’ behaviourpersonality in others’ behaviour
5. Attribution TheoryAttribution Theory
We tend to do the other with us, soWe tend to do the other with us, so
when we do something we blame thewhen we do something we blame the
situationsituation
The fundamental attribution errorThe fundamental attribution error
• We have more data in essenceWe have more data in essence
Attributions have big effectsAttributions have big effects
• Do you blame the person or theDo you blame the person or the
situation, and then do you generalize….situation, and then do you generalize….
6. AttitudesAttitudes
Attributions can affect, and areAttributions can affect, and are
affected by attributionsaffected by attributions
Attitudes are behaviours and feelingsAttitudes are behaviours and feelings
that predispose us to react in athat predispose us to react in a
certain way tocertain way to
• ObjectsObjects
• EventsEvents
• peoplepeople
7. Attitude changeAttitude change
Do we change the way people think?Do we change the way people think?
Not necessarilyNot necessarily
Attitudes guide actions ifAttitudes guide actions if
• Outside influences are minimalOutside influences are minimal
• Attitude is specifically related to theAttitude is specifically related to the
behaviourbehaviour
• Awareness of attitudes is importantAwareness of attitudes is important
Counter intuitiveCounter intuitive
8. Might be better to change theMight be better to change the
behaviourbehaviour
The foot in the door phenomenonThe foot in the door phenomenon
How ‘brainwashing’ worked duringHow ‘brainwashing’ worked during
the Korean Warthe Korean War
Drive Carefully (Freedman andDrive Carefully (Freedman and
Frasier, 1966)Frasier, 1966)
17 % put up big ugly sign17 % put up big ugly sign
All did if they put up a little sign firstAll did if they put up a little sign first
9. Role PlayingRole Playing
Actually worksActually works
Zimbardo (1972)Zimbardo (1972)
Prison experimentPrison experiment
Got really scaryGot really scary
Had to stop the experimentHad to stop the experiment
10. Cognitive DissonanceCognitive Dissonance
If I did it it must be rightIf I did it it must be right
FestingerFestinger
Rationalize our behaviourRationalize our behaviour
Peter Darke’s research on consumerPeter Darke’s research on consumer
beahviourbeahviour
I really needed a MacBook Pro….I really needed a MacBook Pro….
11. Social InfluenceSocial Influence
Funny how we do stuff if otherFunny how we do stuff if other
people are eh?people are eh?
UFOsUFOs
Political ideasPolitical ideas
Social ideasSocial ideas
How does this happen?How does this happen?
12. Conformity and ObedienceConformity and Obedience
Phillips’ odd dataPhillips’ odd data
• Suicides go up after suicides areSuicides go up after suicides are
publishedpublished
• So do car crashesSo do car crashes
• Airplane crashesAirplane crashes
Ash’s classic line length experimentsAsh’s classic line length experiments
• About 1/3 of people give the wrongAbout 1/3 of people give the wrong
answeranswer
13. Factors that affect conformityFactors that affect conformity
Made to feel incompetentMade to feel incompetent
At least three peopleAt least three people
High status groupHigh status group
UnanimityUnanimity
No prior commitmentNo prior commitment
Our behaviour is in the openOur behaviour is in the open
Cultural effectsCultural effects
14. Social InfluenceSocial Influence
Normative social influenceNormative social influence
• When it is clear what the norm isWhen it is clear what the norm is
Informational social influenceInformational social influence
• When we are not sure about what to do,When we are not sure about what to do,
but we have to do the right thingbut we have to do the right thing
15. MilgramMilgram
Teacher and LearnerTeacher and Learner
Learner was a confederateLearner was a confederate
Paired associatesPaired associates
Wrong answer, given a ‘shock’Wrong answer, given a ‘shock’
‘‘You must continue’You must continue’
63% completed!63% completed!
Started a big debate about ethicsStarted a big debate about ethics
Most participants were happy to learn thisMost participants were happy to learn this
scary thing about themselvesscary thing about themselves
16. More MilgramMore Milgram
I have a heart condition’ -> noI have a heart condition’ -> no
effect!effect!
Legitimate authority was the keyLegitimate authority was the key
AffiliationAffiliation
DepersonalizationDepersonalization
Modeling effectsModeling effects
17. What does it all mean?What does it all mean?
People go against their beliefs underPeople go against their beliefs under
the right circumstancesthe right circumstances
Under the right conditions people willUnder the right conditions people will
do awful thingsdo awful things
• Don’t let this absolve anyoneDon’t let this absolve anyone
18. Social FacilitationSocial Facilitation
Improved performance in theImproved performance in the
presence of otherspresence of others
Probably due to arousalProbably due to arousal
The whole Yerkes-Dotson thingThe whole Yerkes-Dotson thing
19. Social LoafingSocial Loafing
Doing things as a group and loafingDoing things as a group and loafing
When you believe others are trying,When you believe others are trying,
you may quityou may quit
Cultural effectsCultural effects
Less accountableLess accountable
21. Group PolarizationGroup Polarization
Small differences between groupsSmall differences between groups
tend to growtend to grow
More specifically you get anMore specifically you get an
enhancement of a group’s prevailingenhancement of a group’s prevailing
tendanciestendancies
22. GroupthinkGroupthink
OverconfidenceOverconfidence
ConformityConformity
Self justificationSelf justification
Can be stopped by a good leaderCan be stopped by a good leader
that listens to others and welcomesthat listens to others and welcomes
criticismcriticism
Minorities can affect the group if theyMinorities can affect the group if they
stick to their gunsstick to their guns
23. Cultural effectsCultural effects
Of course, in social psych culturalOf course, in social psych cultural
effects are going to be hugeeffects are going to be huge
Different cultures have differentDifferent cultures have different
normsnorms
Personal space for examplePersonal space for example
There are cultural effects on genderThere are cultural effects on gender
roles, though there are quite a fewroles, though there are quite a few
universals toouniversals too
24. PrejudicePrejudice
Mixture of beliefs, emotions andMixture of beliefs, emotions and
actions towards a groupactions towards a group
Influences cognitionInfluences cognition
While blatant prejudice is on theWhile blatant prejudice is on the
wane, subtler forms are still outwane, subtler forms are still out
therethere
25. VictimsVictims
They experience a few differentThey experience a few different
thingsthings
Social inequalitySocial inequality
ExclusionExclusion
scapegoatingscapegoating
26. Where does it come from?Where does it come from?
We have a need to categorize stuffWe have a need to categorize stuff
The availability heuristic does notThe availability heuristic does not
help muchhelp much
The just world hypothesisThe just world hypothesis
• They deserve itThey deserve it
27. AggressionAggression
There are genetic factorsThere are genetic factors
There are biochemical factorsThere are biochemical factors
The frustration aggressionThe frustration aggression
hypothesishypothesis
Learning effectsLearning effects
28. ConclusionsConclusions
Social psychology is coolSocial psychology is cool
Just because you think you knowJust because you think you know
something, does not mean you do,something, does not mean you do,
lots of counter-intuitive datalots of counter-intuitive data
The situation is importantThe situation is important
The group is importantThe group is important
WE ARE DONEWE ARE DONE