Speaker: Phil Jackson - CEng FICE FRSA - UK BIM Strategies - Market Response - BIM Market Awareness About the Qatar BIM User Day: Qatar University, HOCHTIEF ViCon and Teesside University proudly take the initiative to facilitate modern and innovative methods in the Gulf construction industry. The focus is Building Information Modeling (BIM), and our aim is to establish a knowledge platform with government, research and industry experts. The User Day aims to help people to share knowledge, discuss new technologies, and identify new potentials for BIM. More information: www.bimuserday.com Follow BUD on Twitter @bimuserday

1. 1Phil Jackson
Qatar BIM
Day
International Experience
Market Strategy - UK
Phil Jackson BSc CEng FICE FRSA

2. 2Phil Jackson
Overview
• The Big Picture
• UK Government BIM Strategy Headlines
– The Hypothesis, Push Pull Approach, Publications
• Market Response
– The Power of Pull
– Client & Supply Chain Observations
– Emerging Roles/Responsibilities
– Job Market Disruption
– Skills & Knowledge Requirements
• Strategic, Management, Technical
– Education & Training Response
• Academia, BIM Hubs, Hands On
• BIM Market Awareness

3. 3Phil Jackson
Hypothesis
“Government as a client can
derive significant
improvements in cost, value
and carbon performance
through the use of open
sharable asset information”

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What is the Strategy?
• Pull (Government)
– Be good at buying data (as
well as assets and services)
– Do it consistently
– Leave the “How” to the
Supply Chain
• Push (Supply Chain)
– Early Warning to Mobilise
– Training
– Methods & Documentation
• Deliver Level 2 BIM by 2016
PUSH PULL
PROJECT
How can we make it
easier for the supply chain
to move forward?
But not force or distort the
market?
· Contracts
· Training
· Technology
· Legal's
How do we ensure we get the
information we need to
operate the Asset we have
bought?
How do we gather the
information we need to
manage the asset?
How do we make it fair so we
don’t force or distort the
market?
· Make it clear what we want
· When we want it
· Collect it electronically
· Keep it simple to start

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UK Government BIM Strategy
Published Documentation

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Data Exchange & Capture through the
Asset Life Cycle

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Data Strategy
To collect data at its point of creation and enter that data once only and
then allow it to be used and improved, and passed along to others
through the life cycle of the facility.
To make data entry and data maintenance part of the business process
and not a separate step

8. 8Phil Jackson
Co-ordinated Project Stages

9. 9Phil Jackson
Digital Plan of Work

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Supply Chain Management
Data Exchanges
1
2
3
4
5
N
N
N
MC
LD
E
S
ME
M
Tier 1Tier 2Tier 3Tier N
A
C
Portfolio
Mgt
PPM
PUSH SIDE – SUPPLY CHAIN PULL SIDE - CLIENT

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COMMON DATA ENVIRONMENT (CDE)
MOBILIZATION
CAPITAL DELIVERY ( PAS1192–2)
EMPLOYER’S
DECISION POINT
SUPPLIER’S
INFORMATION
EXCHANGE
Graphical Model
Non-Graphical Data
Documentation
InformationModel
HANDOVER
Project Information Model (PIM) Asset Information Model (AIM)
OPERATIONS & MAINTENANCE (PAS1192-3)
For details on supplier’s
information exchanges
and employer’s decision
points see
CIC Scope of Services
1
CONCEPT
2
DESIGN DEFINITION
BUILD &
COMMISION
HANDOVER &
CLOSEOUT
OPERATION IN USE
3 4 5 6
BRIEF
1
2 3 6 7
1 2 3 4 5 6 7 n
Legend
Green Blue
Management
Process
Information
Process
Opex
Start
Capex
Start
7
Figure 5 – Capital Delivery accumulation of files & data
Progressive Data Capture

12. 12Phil Jackson
Widely Available Data

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Market Response

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Providing Direction

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Push is Hard

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Using the Power of ------- Pull

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Aligning Industry

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Client Supply Chain Observations

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Task Teams
Contract
Supply Chain (Push) Employer
(Pull)
Tier 1
Tier 2
Tier 4
Tier 3
Tier
N

20. 20Phil Jackson
Task Teams
Contract
Supply Chain (Push) Employer
(Pull)
Tier 1
Tier 2
Tier 4
Tier 3
Tier
N
Emerging Roles and Responsibilities

21. 21Phil Jackson
Task Teams
Contract
Supply Chain (Push) Employer
(Pull)
Tier 1
Tier 2
Tier 4
Tier 3
Tier
N
Employer Project Roles
Employer Representative
Technical Advisor

22. 22Phil Jackson
Task Teams
Contract
Supply Chain (Push) Employer
(Pull)
Tier 1
Tier 2
Tier 4
Tier 3
Tier
N
Employer Project Roles
Employer Representative
Technical Advisor
Tier 1 Roles
Coordination
Management
Information
Management

23. 23Phil Jackson
Task Team Roles
Contract
Supply Chain (Push) Employer
(Pull)
Tier 1
Tier 2
Tier 4
Tier 3
Tier
N
Employer Project Roles
Employer Representative
Technical Advisor
Tier 1 Roles
Coordination
Management
Information
ManagementTask Team
Managers
BIM Authors
Task
Information
Managers
Interface
Managers

24. 24Phil Jackson
New Roles not New Job Titles
• Not to be confused with job titles
• Are not CAD roles
• Roles are likely to be embedded into more
extensive project roles
• Not a new profession of BIM
• Clarity of roles responsibilities and authority
are essential to effective information
management

25. 25Phil Jackson
Empowering the Professionals
• From CAD draughting
• To virtual engineering
• From dumb paper
• To quality life cycle information
• A major shift in how we deliver and
liberate Architects, Engineers, Surveyor,
Planners & Project Managers

26. 26Phil Jackson
Training & Skills Needs

27. 27Phil Jackson
Training &
Education Needs
Questions
(1) Is the current training and
education infrastructure fit to
deliver the skills and resources
required to support the
Strategy
(2) Are the current training and
education offerings delivering
the skills and resources needed
to support the Strategy
(3) What needs to be done to
address any gaps in the
current infrastructure and offer

28. 28Phil Jackson
Findings

29. 29Phil Jackson
Knowhow and Skills
A Model for BIM Training
• Strategic
– What is BIM
– The Value proposition: Why BIM
– Executive Leadership
• Management
– Management of change
– Governance: procedures, policies, standards and
people
– Contract management
• Technical / Delivery
– Tools, data management, standards
– Skills
Knowledge
Skill ability to do something well through training or experience
Knowledge familiarity, awareness or understanding
Skill

30. 30Phil Jackson
Core
Legacy
Regional/
National
Support
Digital Built Britain
Regional
Hub
Academic
Network
SME
Network
BIS
Local
UKGC
CE
Network
NEIP /
LA
SEC
Network
GCS – BIM
Working Group

31. 31Phil Jackson
• The Academy seeks to enhance supply chain knowledge
and drive construction industry innovation in BIM
• Knowledge gained by supply chain about the use of BIM
on Crossrail is able to be transferred to other
infrastructure projects
• The Academy, will offer a curriculum particular to
Crossrail requirements focusing on the best use of BIM,
latest software and best practice
An Interesting Response
Crossrail BIM Academy

32. 32Phil Jackson
• Awareness Briefings
• Training facilities
• Integrating Technology
• Education and Engagement Opportunities
• Big BIM World
What does the Academy deliver?

33. 33Phil Jackson
Emerging BIM
Market
Awareness
• Disruptive change
• Not Vendor or
Software Driven
• Data Centric
• Process driven
• Must liberate data
not lock it in
• Apps create,
modify and
interact with data

34. 34Phil Jackson

35. 35Phil Jackson
www.bimtaskgroup.org
@BIMgcs