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SOC2002: Sociological Analysis and Research Methods LECTURE 5: Data Collection (1) Surveys and questionnaires Lecturer: Bonnie Green [email_address]
The research process: what we’ve covered so far… Reporting Topic/Object 1 2 3 4 5 6 Research question Research design Data collection Data analysis Interpretation Literature review, and/or field reconnaissance Choosing indicators & Project Planning Ethics Quality
The research process: today… Reporting Topic/Object 1 2 3 4 5 6 LECTURES 5, 6, 7, 9 & 10 Research question Research design Data collection Data analysis Interpretation Literature review, and/or field reconnaissance Choosing indicators & Project Planning Ethics Quality
Data Collection (1):  Overview ,[object Object],[object Object],[object Object],[object Object]
The problem of indication ,[object Object],[object Object],[object Object],[object Object]
The problem of indication ,[object Object],[object Object]
Solving the problem of indication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indication & the quantitative/qualitative distinction Measuring attitudes, opinions and behaviours Mapping commonsense and what lies behind it Research question Surface/accessible responses Indepth understanding Objective Quantitative Qualitative Numbers (scores/nominal, ordinal, interval) Texts (written, visual, audio-visual) Data Statistical (representative) Purposive Sampling
Surveys & questionnaires ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys & questionnaires: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys & questionnaires: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys & questionnaires: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys & questionnaires: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys & questionnaires: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys & questionnaires: Structure ,[object Object],[object Object],Please tick the appropriate response:
[object Object],[object Object],Surveys & questionnaires: Structure Please tick the appropriate response:
Surveys & questionnaires: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Please tick the appropriate response:
Surveys & questionnaires: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Please tick the appropriate response:
[object Object],[object Object],Surveys & questionnaires: Structure Please circle the appropriate response:
[object Object],[object Object],Surveys & questionnaires: Structure Please circle the appropriate response:
Surveys & questionnaires: Question design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys & questionnaires: Question design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys & questionnaires: Question design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys & questionnaires: Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Collection (1):  Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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SOC2002 Lecture 5

  • 1. SOC2002: Sociological Analysis and Research Methods LECTURE 5: Data Collection (1) Surveys and questionnaires Lecturer: Bonnie Green [email_address]
  • 2. The research process: what we’ve covered so far… Reporting Topic/Object 1 2 3 4 5 6 Research question Research design Data collection Data analysis Interpretation Literature review, and/or field reconnaissance Choosing indicators & Project Planning Ethics Quality
  • 3. The research process: today… Reporting Topic/Object 1 2 3 4 5 6 LECTURES 5, 6, 7, 9 & 10 Research question Research design Data collection Data analysis Interpretation Literature review, and/or field reconnaissance Choosing indicators & Project Planning Ethics Quality
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Indication & the quantitative/qualitative distinction Measuring attitudes, opinions and behaviours Mapping commonsense and what lies behind it Research question Surface/accessible responses Indepth understanding Objective Quantitative Qualitative Numbers (scores/nominal, ordinal, interval) Texts (written, visual, audio-visual) Data Statistical (representative) Purposive Sampling
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.