3. What Digital Natives Are Saying I’m pretty loyal to Facebook. Fira, 21, Malaysia I spend more than 10 hours a day on the Internet. Erica, 23, Taiwan I have MySpace and Facebook but only use Facebook. Sam, 19, US I miss MySpace, the way I could make it my own. But I couldn’t live without Facebook. Melissa, 16, Mexico I’d rather use my mobile phone to go online. Jessica, 19, US I’m a PC user but I also use mobile for the Internet. Nicole, Honduras, 21 I’m loyal to Facebook WAAAY more than MySpace. I think it’s been 3 months since I last checked MySpace. Kristi, 23, US My iPhone is my favorite place for games. Jeff, 16, US
http://www.youtube.com/watch?v=x1O1rv7vDsE http://www.youtube.com/user/lifesforsharing Dance - more than 13 million views. Karaoke is close to 1 million. Mp3 video has 610,000 views
Emotion - postive or negative - is a driver. Public service is people have to tell you about something like free breakfast at Dennys. Trigger is environmental - remembering the Trafalgar Square video when you’re there, talking about it again.
www.beonlineb.com/click_around.html Dove example in Canada Works on YouTube - with annotations like PhotoHunt via YouTube
Example: Doritos Late Night Augmented Reality Bags Are Like A Party At Taco Bell
www.mcdonalds.co/jp/ds/
www.mcdonalds.co/jp/ds/
The commercial supporting this has received more than 360,000 YouTube views since mid June.