From social media to digital content, gaming and mobile, the ways brands are reaching today's youth audience is changing all the time. This was delivered at Geekend 2009 and is a follow up to a previous presentation on the topic.
8. Super Connected Community Is Everything Trust Unknown Peers Want To Be Heard Some Skipped Computers For Mobile
9. What Digital Natives Are Saying I’m pretty loyal to Facebook. Fira, 21, Malaysia I spend more than 10 hours a day on the Internet. Erica, 23, Taiwan I have MySpace and Facebook but only use Facebook. Sam, 19, US I miss MySpace, the way I could make it my own. But I couldn’t live without Facebook. Melissa, 16, Mexico I’d rather use my mobile phone to go online. Jessica, 19, US I’m a PC user but I also use mobile for the Internet. Nicole, Honduras, 21 I’m loyal to Facebook WAAAY more than MySpace. I think it’s been 3 months since I last checked MySpace. Kristi, 23, US My iPhone is my favorite place for games. Jeff, 16, US
http://www.readwriteweb.com/archives/post_2.php Facebook is the dominant network around the world, recently passing the 250 million user number. MySpace is on the decline everywhere except Guam. Orkut remains strong in Brazil and India. QQ is the preferred network in China with 300 million users. Post communist/communist countries tend to prefer homegrown networks. Twitter is still primarily a popular U.S. network but is growing in the U.K and with expats around the world.
LBS subscribers are forecast to grow from 41 million in 2008 to 95.7 million in 2009.
There are more than 3 million iPhone users in the U.S. Half of them are under age 30.