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Key influencer marketing stats 2018

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Take a look at some key stats from our Influence of Experience market research whitepaper.

Publicada em: Marketing
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Key influencer marketing stats 2018

  1. 1. The Influence of Experience Keytakeawaystats
  2. 2. The Influence of Experience We recently published our “Influence of Experience” report based on new research amongst 1,000 UK consumers aged 18-40, looking at the connection between experience and influence. We’ve pulled out the most compelling and interesting stats from our report as key takeaways. Take a look…
  3. 3. Consumers are on average 5x more influenced by their friends and family than celebrities when they are making a purchase decision.
  4. 4. The Influence of Experience Keytakeawaystats 70% of consumers will pass on a product recommendation to other people
  5. 5. 72% of consumers often buy products or services which are recommended to them
  6. 6. 91% of people think “The best way to sell me a new product or service is to allow me to experience it”
  7. 7. 84% of UK consumers admitted to someone else generally influencing their buying decisions
  8. 8. Friends (50%), partners (49%) and parents (39%) are the three most influential groups of people on people’s buying decisions.
  9. 9. 58% of consumers who have been recommended a product or service in the last 12 months have gone on to buy.
  10. 10. 85% of consumers have made at least one product recommendation in the last 12 months.
  11. 11. Chatting face to face is the most preferred method for making (77%) and receiving (66%) recommendations.
  12. 12. The Influence of Experience Want to learn more about the power of influence and just how important experience is when it comes to influencing others? You can download the full research report. Want help with your next influencer marketing campaign? Get in touch now to see how we can help.
  13. 13. Because is a creative experiences agency, with studios around the world We help brands realise their marketing ambitions through meaningful, memorable and magical live, digital and virtual experiences. Because London Mappin House 4 Winsley Street, London, W1W 8HF Because Ascot 39 High Street Ascot, SL5 7HY e: london@becausexm.com t : +44 (0) 20 3371 3337 w: becausexm.com