1. Business Plan
RETRO T/A BE LOCAL TRAVEL CONSULTANT
32 Summerbrook Village, Jukskei Park
Cell No. +27(0) 79 589 0699
CK #2006/171348/23
www.belocaltravel.weebly.com
Professional Profile
Experienced Travel Consultant, Meticulous and excellent at juggling multiple tasks and working under
pressure, accomplished in the energy sector with strong leadership and relationship-building skills.
Executive Summary
Successful, local business travel consultant exists because we customize packages according to client’s
specifications and making reservations for professional business professionals.
Our services will be positioned very carefully, they will be of extremely high quality, comfortable,
informative and tailored to the client’s needs such that they will enable individuals to have a greater
appreciation of the natural environment and its intricacies.
Objectives
The business strategy will revolve around the need to provide quality service to our various target
customers, in the process fully satisfying their needs.
The following objectives will be explored:
 Continuously provide enjoyable quality excursions / trips on time and budget.
 Develop enthusiastically satisfied customers all the time.
 Establish a market presence that assures short term and long term profitability, growth and
success.

2. Business Plan
 Contribute positively to our communities and our environment.
Mission
The business seeks to provide services for small business in South Africa, allowing business owners to
not only save money but be assured that they will still have the luxury of 5 star accommodation.
In addition follow up will be mandatory so as ensure customer satisfaction and make improvements as
recommended by customers in future.
Keys to Success
They keys to success for the travel consultant business include:
 Building trust with clients
 Going beyond saving clients’ money to proposing how they can increase their revenues.
 Excellence in fulfilling the promise.
 Timely response to customers’ requests.
 Solid and fruitful strategic alliances.
 Market know how.
Company Summary
BE LOCAL intends to provide individual travel and service that will initially include custom packages
according to clients specifications and as time progresses making reservations for lodging and hotels
among other related services. BE Local seeks to differentiate itself as the premier travel company.
Ownership
Progressive
Company Operations
The business operates out of a small office which has enough room for one additional employee. The
office is not used for client meetings – they are held entirely at client’s offices.
Services
Current services offered include:
Budget
 The purpose is to justify the use of funds and to help future spending accurately.

3. Business Plan
 To ensure that available funds are used according within pre-set limits and not to exceed
available funds.
Activities Sought
 Our key advantage in this regard will be speciality of the service and hence wide knowledge
ensuring customer satisfaction at all time as well as flexilabilty in providing the service.
Time and Travel
 We can’t afford to delay our clients for whatever reason, as this will have a negative bearing on
our imagine and reputation including future business. Hence we need to be continually
communicating with clients including hotels and lodges sp as to ensure that we are constantly
available to clients meeting expectations.
 We intend to offer completely enjoyable, comfortable and informative travel excursion that will
ensure that travellers are thoroughly satisfied and appreciative at the end of their trip
Quality Services
 ISO9001: 2008 Assistance
 CIDB Registration
Market Analysis Summary
These travel service s will be on a rate basis, specifically determined by the individual company
requirements.
An on-site discussion at a rate of R250.00 per visit will be done and a non-obligation quotation will be
submitted to the business thereafter, this will determine the services required at an affordable rate and
below the current market spectra by segmentation of area and groups.
Website Marketing Strategy
To market the website, many of the current tactics will be maintained, but supplemented.
 Expanding Google
 Listing the website on databases and other websites for small business services and travel
services.
 Promoting the services to small business blogs and posting the blogs directly wherever possible.
 Referencing the website in print ads and the brochure.
Strategy and Implementation Summary
 Expand its Web presence through website development and marketing.
 Initiate a systematic client referral program to prospect within existing clients and their contacts.
 Use print ads in local business publications to target small business readers.
Competitive Edge

4. Business Plan
This is not an inimitable competitive edge, but the market in Johannesburg is large enough to allow for
the success of this strategy. Large firms ignore the small business market because they are better
positioned to service larger businesses. They are unlikely to imitate this strategy as they will find it difficult
to convince small businesses that they can offer services which are affordable to them.
Marketing Strategy
 Website marketing (detailed in the Web plan section)
 Periodic advertisements in small business publications, each tracked to determine whether they
yield inquiries and clients.
The marketing messages will focus on the economics of the decision to use outsourced travel consultants
Marketing also encompasses the search for student travel consultants. Job Listings will be posted at local
universities and promote the learning involved in the position and the “leg up” it can give students
positions upon graduation. We will recruit the best student travel consultant possible.
Sales Strategy
To attempt to sell the service predominantly to existing clients, especially at first before marketing pays off
with new inquiries. This will require informing all existing clients by phone about the idea, once he has
determined that they are qualified to use the service. Whenever possible, clients will be approached
during regularly scheduled calls and meetings so as to not require a great deal of additional prospecting
time. Clients will also be asked directly for referrals to other businesses and business owners they know
who may be right for the travel services. When and if existing clients and referrals are exhausted, we will
engage in cold calling to likely prospects he has heard about from other businesses. The results of this
initiative of direct selling to be at least five clients within the first couple of months.
Financial Plan
The financial plan of the business required growth financed by positive cash flow from operations.
Additional outside investment or owner investment is not necessary. The new business line is not capital
– intensive, but will increase fixed costs of the business which must be covered almost immediately by
additional revenues from travel sales. This is feasible because it is expected that at least five current
clients will use the service without hesitation.
Important Assumptions
The business will grow the number of part –time travel consultants with the business over these next
three years. In the First year, two travel consultants will work at least 20 hours per week each for several
months before reaching capacity, and a third travel consultant will join us mid-year. A fourth part-time
travel consultant will be added in year two, and four more will be added in year three.

5. Business Plan
Break-even Analysis
Our monthly revenue break-even is based on the fixed costs of running the current business along with
the old lines of business. The increased marketing activity, capacity, payroll, benefits and computer
expenses for the new consultants, insurance for the new line of business and costs of sales to hire travel
consultants drives this break-even point higher.
Structure of the potential consumer and business market in South Africa
Expenditure in South Africa by province