BD myShopi Omni-Channel Activation Platform - Digital First 2014
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BD myShopi is THE omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops.
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BD myShopi Omni-Channel Activation Platform - Digital First 2014
- 1. myShopi.be www.myShopi.be www.myShopi.be Toon Coppens Strategy mgr BD myShopi 16-10-2014 Digital First
- 2. myShopi.be Omni-channel activation platform www.myShopi.be www.myShopi.be
- 3. Shop info & opening hours E-commerce promotions myShopi.be myShopi digital: feature overview www.myShopi.be www.myShopi.be Shopping list Printable coupons Online Cashback coupons Cashback saving actions Recipes Digital loyalty cards Digital Leaflets
- 5. App rating Happy consumers
- 6. 1. Save
- 8. 3. Inspire
- 9. myShopi user Gender Female 55% Male 45% *Reference Belgian population: Female – 51% / Male: - 49% Language French 48% Dutch 52% *Reference Belgian population: Dutch – 60% / French - 40% Age 6% 11% *Reference Belgian population 78% 15% 53% 36% < 25 y 25 - 54 y + 55 y 32% 28% 18% 25 - 34 y 35 - 44 y 45 - 54 y
- 10. Cashbacks
- 11. 400+ campaigns
- 12. Why cashbacks? Coverage Cashbacks Agile Versatil e Impact Targeting Analytic s
- 14. Brand loyalty (loading) ~65% of people that started saving program also finished it
- 15. New product launches 4 of 10 new product launches in Gondola magazine of July 2014 had a cashback action in myShopi
- 16. Premium brand incentives Buy and get a tangible or aspirational reward: contest, digital content, goodie…
- 17. Linked CRM projects – Club Nestle Reach - leads Visibility Promotions Data
- 18. Promo targeting Sentiment Demographics & Lifestyle Behavior & consumption Context & location
- 19. Beacon marketing
- 20. Ibeacon + video Beacon
- 21. Promo targeting (2) Sentiment Demographics & Lifestyle Behavior Context & location Buying intent
- 22. Shopping list
- 23. Shopping intent based activation
- 24. Shopping intent based re-activation
- 25. + myShopi as “display” media: DIGITAL Leaflets Splash pages Shopping list sponsoring
- 26. + myShopi as “display” media: OFFLINE Printed media on 4 million
- 27. Toon Coppens toon@myShopi.com Strategy Manager BD myShopi @me_toon
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