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BC SVP Non Profit Marketing Workshop

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BC Social Venture Partners
BC Social Venture Partners

Marketing Workshop delivered by BC SVP Partner Sandra Wear.

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Marketing Workshop Sandra Wear BC SVP Partner
Before we start… ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING OVERVIEW
Marketing Defined ,[object Object],[object Object],[object Object],[object Object]
Why Market? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Market? (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object]
MARKETING FUNDAMENTALS
Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 - brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix ,[object Object],[object Object],[object Object],[object Object]
Marketing Tactics
BEST PRACTICES
Marketing Process
Marketing Process
Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simple Stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simple Stuff (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Specific Strengths ,[object Object],[object Object],[object Object],[object Object]
Specific Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Specific Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Simple Stuff (cont.) ,[object Object]
COMMON CHALLENGES, ISSUES & TECHNIQUES TO RESOLVE
Challenges (marketing) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues (organization) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A

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