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MD Online Audience Composition, JUNE 2016

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MD Online Audience Composition, JUNE 2016

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MD Online Audience Composition, JUNE 2016

  1. 1. STUDIUL DE MĂSURARE A TRAFICULUI ȘI AUDIENȚEI PE INTERNET BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI www.bati.md SMTAI, IUNIE 2016
  2. 2. BATI COMPONENȚA AUDIENȚEI DUPĂ SEX 48,71% 51,29% 21% 23% 27% 29% 31% 34% 37% 39% 39% 39% 41% 41% 42% 43% 44% 47% 48% 48% 49% 49% 49% 52% 54% 54% 54% 56% 66% 70% 77% 78% 82% 83% 79% 77% 73% 71% 69% 66% 63% 61% 61% 61% 59% 59% 58% 57% 56% 53% 52% 52% 51% 51% 51% 48% 46% 46% 46% 44% 35% 30% 23% 22% 18% 17% autoblog.md ria.ru play.md sporter.md newsmaker.md realitatealive.md noi.md agora.md forum.md point.md timpul.md expresul.com kp.md bancamea.md inprofunzime.md 999.md megogo.net acasatv.md md.mail.ru mama.md moldovenii.md sputnik.md protv.md ok.ru realitatea.md unimedia.md perfecte.md diez.md promotime.md ea.md eumama.md mamaplus.md
  3. 3. BATI COMPONENȚA AUDIENȚEI DUPĂ VÂRSTĂ 30 - 39 15 - 19 14% 20 - 29 30% 30 - 39 21% 17% 40 - 49 18% 50 + 37% 33% 33% 26% 23% 19% 19% 18% 18% 18% 18% 17% 17% 16% 14% 14% 14% 13% 12% 12% 12% 9% 9% 9% 8% 8% 7% 5% 3% 1% 35% 31% 47% 20% 41% 26% 34% 34% 20% 41% 29% 27% 41% 19% 30% 43% 30% 10% 43% 20% 46% 29% 16% 28% 49% 8% 26% 51% 55% 8% 16% 42% 13% 15% 5% 14% 15% 34% 20% 19% 23% 22% 22% 20% 17% 26% 24% 19% 21% 22% 17% 35% 18% 25% 15% 22% 15% 20% 22% 20% 18% 20% 50% 35% 10% 13% 7% 19% 13% 11% 16% 17% 25% 8% 15% 17% 10% 13% 14% 8% 11% 28% 16% 16% 14% 19% 11% 21% 11% 15% 15% 16% 9% 13% 10% 10% 6% 7% 9% 20% 7% 10% 12% 11% 14% 11% 16% 19% 15% 27% 17% 16% 23% 28% 12% 17% 10% 17% 49% 20% 16% 49% 30% 8% 16% 58% 24% 14% diez.md ea.md promotime.md timpul.md expresul.com sporter.md ok.ru 999.md megogo.net mamaplus.md forum.md md.mail.ru protv.md sputnik.md mama.md perfecte.md unimedia.md kp.md realitatea.md newsmaker.md agora.md play.md moldovenii.md point.md acasatv.md noi.md inprofunzime.md eumama.md autoblog.md ria.ru realitatealive.md bancamea.md
  4. 4. BATI COMPONENȚA AUDIENȚEI DUPĂ LIMBA DE COMUNICARE 76%Română 22%Rusă 2%Alta 97% 97% 96% 96% 96% 96% 95% 95% 95% 94% 93% 93% 92% 90% 88% 86% 84% 80% 78% 77% 76% 75% 75% 71% 70% 60% 59% 57% 57% 53% 43% 34% 2% 3% 3% 3% 3% 3% 3% 4% 5% 5% 6% 6% 7% 8% 10% 12% 2% 18% 22% 22% 22% 24% 24% 27% 29% 35% 40% 39% 43% 46% 55% 66% 2% 2% 2% 15% 2% 2% 3% 2% 2% 5% 3% 3% inprofunzime.md autoblog.md acasatv.md realitatea.md perfecte.md unimedia.md ea.md protv.md promotime.md diez.md bancamea.md agora.md eumama.md timpul.md realitatealive.md mamaplus.md expresul.com ok.ru forum.md 999.md mama.md sporter.md play.md md.mail.ru sputnik.md moldovenii.md point.md noi.md megogo.net newsmaker.md kp.md ria.ru
  5. 5. BATI COMPONENȚA AUDIENȚEI DUPĂ EDUCAȚIE / STUDII Superioare Liceu/Colegiu Primare/Profesionale Fără studii 35% 30% 33% 2% 72% 69% 67% 61% 61% 59% 57% 57% 57% 56% 53% 53% 51% 51% 50% 49% 48% 47% 47% 46% 45% 44% 44% 42% 40% 39% 39% 37% 34% 33% 22% 21% 16% 26% 23% 28% 27% 20% 22% 26% 33% 40% 30% 21% 40% 43% 21% 29% 27% 33% 39% 44% 24% 33% 24% 33% 20% 47% 22% 23% 35% 31% 21% 33% 10% 5% 10% 11% 11% 18% 21% 18% 10% 4% 17% 26% 10% 6% 25% 22% 25% 20% 15% 9% 30% 23% 32% 25% 40% 14% 38% 40% 29% 34% 56% 44% 2% 3% 4% 3% 2% inprofunzime.md realitatealive.md bancamea.md agora.md unimedia.md sputnik.md kp.md eumama.md perfecte.md autoblog.md acasatv.md newsmaker.md ea.md expresul.com noi.md timpul.md point.md mamaplus.md realitatea.md promotime.md mama.md moldovenii.md sporter.md protv.md play.md diez.md forum.md ria.ru 999.md md.mail.ru megogo.net ok.ru
  6. 6. BATI COMPONENȚA AUDIENȚEI DUPĂ TIPUL LOCALITĂȚII Oraș Sat Nu s-a răspuns 44% 36% 20% 77% 77% 76% 75% 69% 66% 66% 63% 62% 60% 60% 58% 58% 56% 54% 53% 52% 51% 51% 50% 50% 48% 47% 47% 47% 46% 46% 45% 45% 41% 33% 33% 20% 10% 9% 19% 24% 13% 15% 18% 21% 20% 18% 19% 25% 23% 26% 24% 21% 31% 29% 26% 26% 29% 37% 28% 35% 38% 26% 33% 27% 24% 51% 47% 3% 13% 15% 6% 8% 21% 19% 18% 17% 20% 22% 23% 17% 22% 20% 23% 27% 18% 20% 23% 24% 22% 16% 25% 18% 15% 28% 22% 28% 34% 15% 20% bancamea.md newsmaker.md expresul.com autoblog.md promotime.md agora.md kp.md ea.md unimedia.md diez.md acasatv.md mamaplus.md realitatea.md point.md play.md sputnik.md perfecte.md protv.md ria.ru noi.md mama.md inprofunzime.md 999.md sporter.md md.mail.ru realitatealive.md timpul.md forum.md moldovenii.md eumama.md ok.ru megogo.net
  7. 7. BATI COMPONENȚA AUDIENȚEI DUPĂ MĂRIMEA GOSPODĂRIEI 1 persoană 2 persoane 3 persoane 4 persoane 5 persoane 5% 23% 27% 31% 14% 21% 7% 7% 6% 6% 6% 5% 5% 5% 5% 5% 4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 28% 26% 27% 25% 35% 38% 31% 23% 26% 30% 30% 34% 38% 37% 23% 20% 22% 32% 28% 21% 46% 30% 19% 49% 28% 25% 30% 13% 22% 26% 36% 39% 22% 20% 24% 33% 22% 26% 35% 27% 25% 23% 21% 27% 34% 24% 27% 31% 35% 41% 34% 37% 19% 30% 28% 12% 38% 24% 34% 26% 43% 28% 27% 32% 26% 32% 35% 27% 20% 19% 21% 30% 37% 34% 34% 26% 20% 16% 33% 30% 24% 22% 23% 21% 22% 32% 34% 24% 24% 40% 24% 43% 22% 37% 20% 21% 3% 16% 8% 9% 16% 11% 8% 15% 7% 8% 11% 9% 3% 20% 13% 15% 15% 2% 12% 18% 10% 5% 17% 12% 8% 8% 9% 16% 11% 7% 16% 8% bancamea.md kp.md newsmaker.md agora.md noi.md inprofunzime.md acasatv.md md.mail.ru mama.md perfecte.md eumama.md unimedia.md realitatealive.md timpul.md point.md 999.md diez.md autoblog.md protv.md megogo.net moldovenii.md expresul.com ok.ru ria.ru ea.md forum.md mamaplus.md sporter.md realitatea.md play.md sputnik.md promotime.md
  8. 8. BATI COMPONENȚA AUDIENȚEI DUPĂ OCUPAȚIA PRINCIPALĂ Patron / Top Manager Specialist angajat Student / Casnica 12% 38% 30% Afacere familiara / liber profesionist 20% Pensionar / Alte 20% 19% 15% 15% 13% 11% 11% 10% 10% 10% 10% 9% 9% 9% 8% 8% 8% 7% 7% 7% 7% 7% 6% 6% 6% 6% 5% 5% 5% 4% 2% 2% 1% 53% 39% 41% 29% 36% 46% 34% 48% 27% 51% 38% 45% 38% 41% 37% 32% 41% 43% 35% 31% 35% 53% 45% 41% 46% 35% 40% 33% 36% 26% 38% 29% 8% 8% 7% 6% 17% 10% 8% 7% 9% 14% 12% 12% 12% 13% 10% 7% 10% 6% 13% 7% 3% 6% 12% 10% 17% 12% 11% 9% 10% 13% 19% 8% 12% 27% 32% 43% 20% 13% 31% 16% 11% 1% 35% 19% 28% 31% 41% 41% 27% 31% 34% 51% 45% 28% 20% 25% 26% 36% 14% 32% 21% 38% 34% 33% 8% 10% 5% 10% 16% 20% 18% 19% 44% 24% 6% 15% 13% 8% 4% 12% 14% 13% 11% 4% 10% 6% 17% 18% 5% 13% 30% 20% 29% 20% 8% 29% bancamea.md unimedia.md agora.md realitatea.md newsmaker.md inprofunzime.md sporter.md kp.md ria.ru realitatealive.md autoblog.md point.md forum.md perfecte.md ea.md protv.md mama.md acasatv.md timpul.md diez.md expresul.com eumama.md play.md sputnik.md mamaplus.md 999.md noi.md md.mail.ru moldovenii.md ok.ru promotime.md megogo.net
  9. 9. BATI COMPONENȚA AUDIENȚEI DUPĂ FRECVENȚA CUMPĂRĂTURILOR ONLINE Câteva ori pe lună Câteva ori pe an Nu cumpăr online 16% 27% 57% 32% 30% 30% 26% 25% 24% 23% 23% 22% 22% 22% 22% 21% 21% 21% 20% 20% 19% 19% 18% 17% 17% 17% 17% 15% 15% 14% 13% 10% 10% 9% 8% 40% 31% 29% 43% 36% 40% 21% 30% 18% 31% 32% 32% 55% 35% 28% 33% 28% 31% 25% 20% 25% 30% 26% 40% 44% 30% 39% 24% 34% 35% 53% 27% 28% 39% 41% 30% 39% 36% 55% 47% 59% 47% 46% 46% 24% 44% 51% 46% 52% 49% 56% 62% 58% 53% 57% 43% 41% 56% 48% 63% 56% 55% 38% 65% bancamea.md kp.md sputnik.md agora.md play.md point.md autoblog.md timpul.md inprofunzime.md mama.md sporter.md forum.md newsmaker.md realitatealive.md realitatea.md unimedia.md moldovenii.md 999.md noi.md ria.ru perfecte.md acasatv.md md.mail.ru mamaplus.md eumama.md protv.md diez.md ok.ru promotime.md ea.md expresul.com megogo.net
  10. 10. BATI TRAFIC MOBILE&TABLET VS DESKTOP 37% 63% 47% 47% 48% 49% 49% 50% 50% 52% 53% 54% 54% 55% 56% 60% 61% 63% 64% 64% 66% 66% 66% 66% 66% 67% 73% 83% 85% 86% 92% 97% 53% 53% 52% 51% 51% 50% 50% 48% 47% 46% 46% 45% 44% 40% 39% 37% 36% 36% 34% 34% 34% 34% 34% 33% 27% 17% 15% 14% 8% 3% newsmaker.md agrobiznes.md promotime.md protv.md agora.md inprofunzime.md expresul.com acasatv.md diez.md point.md mamaplus.md autoblog.md timpul.md unica.md kp.md noi.md 999.md ea.md perfecte.md realitatea.md realitatealive.md bancamea.md stirilocale.md unimedia.md eumama.md mama.md play.md forum.md sporter.md moldovenii.md

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