แผนธุรกิจ ของทีมที่ได้รางวัลชนะเลิศ The First NIDA Business Analytics and Data Sciences Contest ผู้ที่ได้รางวัลชนะเลิศ นายเธียรศักดิ์ พลาดิศัยเลิศ นักศึกษาคณะไอทีลาดกระบัง นายก่อกฤษฎิ์ เอกพาณิชย์ถาวร จากคณะเศรษฐศาสตร์และวิทยาศาสตร์ข้อมูล Wesleyan University นายณัฐพล รักษ์รัชตกุล จากคณะวิศวกรรมศาสตร์ จุฬาลงกรณ์มหาวิทยาลัย

1. Business Analytics: Data-Driven ABC Bookstore
The Three Data Musketeers
NIDA Business Analytics and Data Sciences Contest
September, 2, 2016

2. Business Plan:
Table of Contents
1. Business Challenges and Expectations
2. Industry 4.0: Data-Driven Business
3. Marketing Strategy
4. Management
5. Service Recommendation
6. Project Timeline
7. Financial Analysis

3. Key Challenges & Outcomes
September, 2, 2016 NIDA Business Analytics and Data Sciences Contest 3
• Constant decline in profits
• Customer utility drops
• Low re-purchase
• Low the bookstore subscription
• Sustainable business growth
• Maximized customer utility
• Higher re-purchase
• High Incentive to subscribe

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5. Industry 4.0
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6. Data-Driven Marketing
If ABC Bookstore wants to succeed in the era of Thailand 4.0, the company
needs to deliver innovation, speed, cost reduction, and creative management
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the right message to the right person
at the right time for the right price

7. Strategy to Maximize Utility
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According to previous analysis, it is found that “the employee can answer questions”, “activities/discussions”, “a
variety of books”, and “book wrapping” are statistically significant to the increase in customer satisfaction.
Management Challenge
 Lack of employee training
 Lack of store activities
Service Challenge
 A variety of books offered
 Add-on for book wrapping?

8. Strategy to Re-purchase
September, 2, 2016 NIDA Business Analytics and Data Sciences Contest 8
According to previous analysis, it is found that the top 10 factors that are statistically associated with re-
purchasing are a variety of books, bag claiming, respect for customers, employee’s good service, quality in book
categorization, feeling of security or freedom in reading, place to read books, Easy to search books, and discount
or promotion.

9. Strategy to Increase Subscription
September, 2, 2016 NIDA Business Analytics and Data Sciences Contest 9
Freedom for customers
Well-mannered
There’s book that I want!
Book Wrapping Service
Well-Organized
Quality in book categorization

10. Creative Management 4.0
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Data indicates three following attributes of most importance:
 Well-Mannered
 Service-minded
 No pressure on customers
 Freedom for customers
 Respect for customers
 Balance of Can Do Capability and Will Do Motivation
 appropriate training for employees
 adequate skills and competencies, especially data-driven decisions
 updated knowledge: always keep up-to-date on social media
 Motivate employees in aspects of recognition, love of work, career
structure, and social respect.

11. September, 2, 2016 NIDA Business Analytics and Data Sciences Contest 11
ABC Serenade
Novel Business
Academic Magazine

12. September, 2, 2016 NIDA Business Analytics and Data Sciences Contest 12
ABC Serenade
Novel Top10

13. September, 2, 2016 NIDA Business Analytics and Data Sciences Contest 13
ABC Serenade
Novel
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14. September, 2, 2016 NIDA Business Analytics and Data Sciences Contest 14
ABC Counter

15. Timeline
Set up Impression Box
Train Employees 1st
2016/
9
2016/
11
2016/
13
2016/
10
2016/
12
App Development
for Serenade
Serenade Zone
Full Operation
Social Media Marketing
15
Result Check-up
Purchase Computers
and materials for
serenade zone
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16. Financial Analysis
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Service Costs
Impression Box 200 B
Training Venue 10,000 B
Computer 20,000 B
App Development 10,000 B
Serenade Bar 10,000 B
Total 50,200 B

17. Thank You
Time for Q & A