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WINTER Template DEVELOPMENTCOMMUNITIES
02 BELONGING BOOST OPEN INNOVATION TRUST INTERACTION WORKSHOP FRIENDSHIP EDUCATION READY TO USE QUICK & EASY FRIENDSHIP CO-CREATIVE  VALUES  FEEDBACK
02 Benchmarkets OPEN CLOSE Flat Hierarchical
02 OPEN SOURCES Pros &cons  ,[object Object]
Low cost and easy to engage
Common standards          (language, behaviors)
Peer review and feedback loops
A shared conception of goals
Small player can still make useful contributions
Motivate and empower participant, creates belongingness
Higher investment levels on Web 2.0
Social sustainability
Minority capture
Diversion (lose the path)

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WINTER DEVELOPMENT COMMUNITIES: BUILDING BELONGING AND BOOSTING OPEN INNOVATION THROUGH TRUST, INTERACTION, AND WORKSHOP FRIENDSHIP

  • 2. 02 BELONGING BOOST OPEN INNOVATION TRUST INTERACTION WORKSHOP FRIENDSHIP EDUCATION READY TO USE QUICK & EASY FRIENDSHIP CO-CREATIVE VALUES FEEDBACK
  • 3. 02 Benchmarkets OPEN CLOSE Flat Hierarchical
  • 4.
  • 5. Low cost and easy to engage
  • 6. Common standards (language, behaviors)
  • 7. Peer review and feedback loops
  • 9. Small player can still make useful contributions
  • 10. Motivate and empower participant, creates belongingness
  • 16. Ideas that need to be isolated to thrive
  • 17. Innovation that thrives on ambiguity
  • 19.
  • 20. 04 FROM HETEROGENEUS CREATION, TO HOMOGENIOUS SOLUTIONS...
  • 21. 04 ♪ COMMUNITY METAPHOR orchestra itsme
  • 22. 05 structure of orchestras ♪ orchestra itsme
  • 23. 04 Correlation Music / Software Stage / Platform Maestro / “itsme” Prima Parte / Team leader Harmony / Interaction Rhythm / Coherence & Homogenity Tone Colour / Heterogenious Melody / Uniqueness Technicality / Expertise Passion / Passion Group Performance / CollectiveBehaviour Belonging / Belonging Orchestra / TechnicalUsers Chorus / TalentedUsers Interpretation of Notes / InterpretationofSolutions ♪ orchestra itsme
  • 24. 04 scenario DEVELOPMENT OF THE COMMUNITY Birth of the “itsme” Maturity Stage of the community Short Term “Classic Symphony” Long Term “Fusion Orchestra” MEDIUM TERM “JAZZ ORCHESTRA” ♪ Bottom Up Approach Decentralized System Absolute Freedom More individual creativity Perfect harmony without any intervention outside BOTTOM UP APPROACH LESS CENTRALIZED SYSTEM SHIFTING POWER FROM THE COMPANY TO PARTICIPANTS Top Down Approach Centralized System Presence of the Authority to regulate the community orchestra itsme
  • 25. scenario 04 Birth of the “itsme” Long-term “Fusion Orchestra” MATURITY OF THE COMMUNITY Short Term “Classic Symphony” bottom up approach DEVELOPMENT OF THE COMMUNITY swifting power Medium-term “Jazz Orchestra” LAUNCH OF THE COMMUNITY less centralized system ♪ Bottom up approach individual creativity Short -term “Classic Symphony” decentralized system presence of an authority top down approach orchestra centralized system itsme
  • 26. 04 Moodboardjazz orchestra Homogenous Heterogeneous Improvisation HARMONY ♪ Solo Performance Rhythm Collective behaviors orchestra itsme
  • 27. 04 Features of the community Synthesizing harmony with belonging, sharing and homogeneity from heterogeneity, leaded us to create our metaphor: Orchestra. Why Orchestra to represent “itsme” community? By multiple voices, a cohesive chorus, by variety of instruments in the orchestra and a hidden maestro and harmony; “itsme” builds its own identity. ♪ How is the evolution? The direction comes from the harmony, potential from the heterogeneity and the orchestra is spread into different life cycles. Many voices, one direction, harmony is the most powerful conductor. orchestra itsme