Volker Frank walks BACN members through publishing an e-book on the Amazon Kindle at the June Bay Area Consultants Network meeting in San Rafael, CA.

1. Publishing on the Kindle Volker Frank BACN Bits & Bytes June 24, 2011

2. Why the Kindle? Sales for the Kindle have surpassed paperback sales It passed hardcover book sales last year It’s easy and fast (24 hours after submitting the info) You are in control People can find your material on one of the largest websites Income from “product” sales Marketing!

3. http://kdp.amazon.com/ self-publishing/help

4. Create your Account For your account Publisher info (you just pick a name) Invent a name Business address Tax information Name Entity type (sole proprietor, corporation, etc.) Tax ID Payment info: how do you want to get paid Check Payment threshold is $100 Electronic Bank Transfer Payment threshold is $10

5. Prepare your material Upload Word documents Text size is controlled by the reader Basic text information: bold, italic, page breaks Table of contents Use header styles The Kindle has a black and white display That matters for your images Use the JPG format 127 KB maximum file size 9 by 11 aspect ratio fills the screen Kindle readers on color devices (iPad, etc.) will show the color image

6. What you need to consider (1) How people find you… Browsing Categories – get to choose two Title Cover image The image is small so make it bold and easy to read Searching Description Keywords Study the reviews of similar books!!!

7. What you need to consider (2) Digital Rights Management (DRM) Allowed to share – it’s marketing! Lending permissions (2 week period) Restricted Pricing Amazon prefers $0 - $9.99 (35% royalty fee) Over $9.99 it is 70% royalty fee Free - it’s marketing!

8. Get Started

9. Book Details

10. Rights & Pricing

11. Your Bookshelf

12. Any questions? Write me at Volker@EmergentHorizon.com