SlideShare uma empresa Scribd logo
1 de 14
What does engagement
    mean again?
• Red pill

• Blue pill image
• Elephant
• triceratops
• Sap ice cream
• Sap ice cream
• Cliché book
• Lightbulb page
• Fujitsu
• Gyro bathroom shots
• Gyro bathroom shots
• Dinosarus vid
• dinosarus

Mais conteúdo relacionado

Mais de B2B Marketing

Mais de B2B Marketing (20)

8 steps for excellent B2B CX (customer experience)
8 steps for excellent B2B CX (customer experience)8 steps for excellent B2B CX (customer experience)
8 steps for excellent B2B CX (customer experience)
 
James foulkes, director and co founder, kingpin
James foulkes, director and co founder, kingpinJames foulkes, director and co founder, kingpin
James foulkes, director and co founder, kingpin
 
John Webb, marketing director (EMEA), Spiceworks
John Webb, marketing director (EMEA), SpiceworksJohn Webb, marketing director (EMEA), Spiceworks
John Webb, marketing director (EMEA), Spiceworks
 
1500 1530 Simon Morris, Adobe
1500 1530 Simon Morris, Adobe1500 1530 Simon Morris, Adobe
1500 1530 Simon Morris, Adobe
 
1500 1530 Fiona Shepherd and Sinead Woodley, April Six
1500 1530 Fiona Shepherd and Sinead Woodley, April Six1500 1530 Fiona Shepherd and Sinead Woodley, April Six
1500 1530 Fiona Shepherd and Sinead Woodley, April Six
 
Jon moger, Aruba
Jon moger, ArubaJon moger, Aruba
Jon moger, Aruba
 
1130 1210 Tim Hughes, oracle
1130 1210 Tim Hughes, oracle1130 1210 Tim Hughes, oracle
1130 1210 Tim Hughes, oracle
 
0940 Jeremy Bevan, Cisco
0940 Jeremy Bevan, Cisco0940 Jeremy Bevan, Cisco
0940 Jeremy Bevan, Cisco
 
0940 Peter thomas accenture
0940 Peter thomas accenture0940 Peter thomas accenture
0940 Peter thomas accenture
 
BEST PRACTICE: Just for you - How to drive better engagement with localisatio...
BEST PRACTICE: Just for you - How to drive better engagement with localisatio...BEST PRACTICE: Just for you - How to drive better engagement with localisatio...
BEST PRACTICE: Just for you - How to drive better engagement with localisatio...
 
CASE STUDY: How insights on your customer’s end consumers can help your B2B s...
CASE STUDY: How insights on your customer’s end consumers can help your B2B s...CASE STUDY: How insights on your customer’s end consumers can help your B2B s...
CASE STUDY: How insights on your customer’s end consumers can help your B2B s...
 
BEST PRACTICE: Building long-term relationships with data & customer insights
BEST PRACTICE: Building long-term relationships with data & customer insightsBEST PRACTICE: Building long-term relationships with data & customer insights
BEST PRACTICE: Building long-term relationships with data & customer insights
 
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the ...
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the ...BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the ...
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the ...
 
BEST PRACTICE: Who owns social selling?
BEST PRACTICE: Who owns social selling?BEST PRACTICE: Who owns social selling?
BEST PRACTICE: Who owns social selling?
 
CASE STUDY: Know what you’re talking about – How outstanding content won us a...
CASE STUDY: Know what you’re talking about – How outstanding content won us a...CASE STUDY: Know what you’re talking about – How outstanding content won us a...
CASE STUDY: Know what you’re talking about – How outstanding content won us a...
 
BEST PRACTICE: The seven types of B2B copywriter – And how the wrong one can ...
BEST PRACTICE: The seven types of B2B copywriter – And how the wrong one can ...BEST PRACTICE: The seven types of B2B copywriter – And how the wrong one can ...
BEST PRACTICE: The seven types of B2B copywriter – And how the wrong one can ...
 
BEST PRACTICE: The great awareness heist – How to arrest your audience with v...
BEST PRACTICE: The great awareness heist – How to arrest your audience with v...BEST PRACTICE: The great awareness heist – How to arrest your audience with v...
BEST PRACTICE: The great awareness heist – How to arrest your audience with v...
 
CASE STUDY: Re-positioning RM Results: The e-assessment experts align brand a...
CASE STUDY: Re-positioning RM Results: The e-assessment experts align brand a...CASE STUDY: Re-positioning RM Results: The e-assessment experts align brand a...
CASE STUDY: Re-positioning RM Results: The e-assessment experts align brand a...
 
BEST PRACTICE: Stop creating crap - 10 reasons your content isn't very good b...
BEST PRACTICE: Stop creating crap - 10 reasons your content isn't very good b...BEST PRACTICE: Stop creating crap - 10 reasons your content isn't very good b...
BEST PRACTICE: Stop creating crap - 10 reasons your content isn't very good b...
 
AFTERNOON KEYNOTE: The world has changed - Has your marketing? Content and th...
AFTERNOON KEYNOTE: The world has changed - Has your marketing? Content and th...AFTERNOON KEYNOTE: The world has changed - Has your marketing? Content and th...
AFTERNOON KEYNOTE: The world has changed - Has your marketing? Content and th...